Miffy x Kinokuniya Singapore 2026: Get Exclusive Miffy & Boris Plush Keychains at S$35.90 Each!

Calling all Miffy fans, collectors, book lovers and stationery enthusiasts! There is something adorable worth adding to the shopping list this November. Kinokuniya Singapore has teamed up with Dick Bruna to introduce an exclusive Miffy x Kinokuniya merchandise collection, featuring specially designed Miffy and Boris plush keychains dressed in adorable bookstore-inspired outfits.

If collecting cute character merchandise is one of your favourite hobbies, this is a collaboration worth checking out. Not only does it bring together two familiar names loved by book enthusiasts and character collectors, but it also offers a selection of exclusive merchandise that combines the charm of Miffy with Kinokuniya’s bookstore identity.

The highlight of this collection is undoubtedly the Miffy and Boris plush keychains, retailing at S$35.90 each. Shoppers can also explore additional merchandise, including special stationery and practical book accessories.

Whether you are planning to purchase something for yourself, surprise a Miffy-loving friend or find a thoughtful gift for someone who enjoys reading, this collection offers plenty of reasons to visit Kinokuniya Singapore or NBC Stationery.

Miffy and Boris Get a Special Kinokuniya Bookstore Makeover

The main attraction of this collaboration is the exclusive plush keychain collection featuring two much-loved characters, Miffy and Boris.

Fans will immediately recognise Miffy, the iconic white bunny created by Dutch artist Dick Bruna. For this special collaboration, Miffy gets a bookstore-inspired makeover, wearing a specially designed Kinokuniya apron that gives the character an adorable little bookstore staff appearance.

Joining Miffy is Boris, the lovable brown bear, who also receives a matching bookstore-inspired outfit. Together, the two characters make an attractive pair for anyone who enjoys collecting Miffy merchandise.

Here is what shoppers can look forward to:

Miffy Plush Keychain – S$35.90

The iconic white bunny comes dressed in a special Kinokuniya apron. Its charming bookstore-inspired appearance makes it a lovely collectible for Miffy fans, particularly those who enjoy exclusive merchandise featuring familiar characters in different outfits.

Boris Plush Keychain – S$35.90

Boris joins the collection with his matching bookstore outfit. The brown bear offers something a little different from the usual Miffy collectibles while maintaining the same adorable design concept.

Both plush keychains also come with cute miniature book-themed accessories and special Kinokuniya branding, making them particularly appealing to collectors who appreciate merchandise created exclusively for a collaboration.

At S$35.90 each, shoppers can choose their favourite character or collect both Miffy and Boris to complete the adorable bookstore-themed pair.

They could also make attractive additions to a work desk, bookshelf, handbag or plush collection. Their compact keychain design makes them easy to bring along wherever shoppers go.

More Miffy x Kinokuniya Exclusive Merchandise to Discover

While the plush keychains are likely to attract the most attention, the collaboration does not stop there. Shoppers can also look out for additional stationery and book accessories that combine practical everyday use with the familiar Miffy-inspired charm.

For people who enjoy spending time in bookstores, collecting stationery or organising their reading materials, these products offer another reason to explore the collection.

Staedtler 925 75 Mechanical Pencils

Writing enthusiasts and stationery collectors may want to look out for the special collaboration Staedtler 925 75 mechanical pencils.

Mechanical pencils are useful for everyday writing, note-taking, sketching and drawing. They are particularly popular among people who appreciate precision and a comfortable writing experience.

With this special collaboration, the pencils offer an opportunity to add something distinctive to an existing stationery collection.

A6 Book Covers

For readers who regularly carry books around, A6 book covers are another practical merchandise option worth exploring.

Book covers help protect favourite reading materials from everyday handling, scratches and general wear. They are especially useful for people who enjoy reading during their lunch breaks, while travelling or whenever they have a little free time.

They also make thoughtful gifts for friends who enjoy carrying their favourite books wherever they go.

Black Bear Book Pouches

Another item to look out for is the Black Bear Book Pouch.

A good pouch can make everyday organisation much easier, especially for people who regularly carry stationery, small accessories and other personal belongings.

It offers a convenient place to keep smaller items together instead of leaving them scattered inside a handbag or backpack. For stationery lovers, it could also be a useful addition to a study or office setup.

With these additional products available alongside the plush keychains, shoppers can explore different merchandise options depending on their interests and budget.

Where to Buy the Miffy x Kinokuniya Exclusive Collection in Singapore?

The Miffy x Kinokuniya exclusive merchandise collection is available at Kinokuniya Singapore retail stores and NBC Stationery from 12 November 2026.

Shoppers can visit participating outlets during their regular operating hours to browse the available merchandise and make their purchases.

For those specifically interested in the plush keychains, it is worth planning a visit earlier rather than waiting until the last minute. Exclusive character merchandise can attract considerable interest, particularly when it involves a popular character such as Miffy.

Before travelling, shoppers can also check the official Kinokuniya Singapore website for store information and outlet locations.

Official website: https://kinokuniya.com.sg/

Store locator: https://kinokuniya.com.sg/pages/store_locator

Do remember that stock availability may differ between participating outlets. Visiting one store does not necessarily mean every item in the collection will be available there.

Important Shopping Terms and Conditions to Remember

Before heading down to purchase the merchandise, shoppers should take note of the following restrictions.

• Merchandise is available while stocks last.
• Each customer is allowed to purchase a maximum of two plush keychains per design.
• Reservations are not allowed.
• Stock availability may vary between participating outlets.
• Purchases are subject to actual stock availability at the time of shopping.

The maximum purchase limit means shoppers can purchase up to two Miffy plush keychains and two Boris plush keychains per customer, subject to the stated purchasing conditions.

Since reservations are not permitted, shoppers who are hoping to secure their preferred designs should consider visiting early.

It is also a good idea to contact or check with the preferred outlet before travelling, particularly if there is a specific merchandise item they wish to purchase.

Smart Shopping Tips for Miffy Fans and Collectors

A little planning can make the shopping experience much easier, especially when visiting a popular retail store for exclusive merchandise.

First, shoppers should prioritise the plush keychains if Miffy and Boris are the main items on their shopping list. These are the standout collectibles in the collaboration, and their exclusive bookstore outfits make them particularly attractive.

Second, consider purchasing both characters if the budget allows. Miffy and Boris have matching bookstore-inspired designs, making them a lovely pair to display together.

Third, take time to explore the additional merchandise. The mechanical pencils, A6 book covers and Black Bear Book Pouches could be useful purchases even for shoppers who are not particularly interested in collecting plush toys.

Finally, remember to check the outlet’s stock availability. Since the merchandise is available while stocks last and reservations are not accepted, there is no guarantee that every design will remain available throughout the promotion.

Why Should You Visit Kinokuniya for This Miffy Collaboration?

There are several reasons why this collaboration deserves a spot on the shopping list.

For Miffy fans, the biggest attraction is the opportunity to own exclusive character merchandise featuring a special Kinokuniya bookstore design. These are not simply ordinary plush keychains, as their distinctive outfits and book-themed accessories give them a unique connection to the bookstore collaboration.

For book lovers, the additional merchandise makes the collection even more interesting. Instead of focusing entirely on character collectibles, shoppers can also discover practical products that fit naturally into their reading and stationery routines.

It is also a lovely gift-shopping opportunity. If someone in the family or among your friends enjoys Miffy merchandise, a plush keychain could make a thoughtful present for a birthday, special occasion or even a little surprise.

At S$35.90 each, the plush keychains are not the cheapest everyday accessories, but their exclusive collaboration design may make them worthwhile for collectors who appreciate limited-edition merchandise.

Another advantage is that shoppers can browse the collection while enjoying the usual bookstore experience. Those visiting Kinokuniya can also take the opportunity to explore new books, stationery and other reading accessories during the same trip.

Do Not Miss the Miffy x Kinokuniya Exclusive Plushies in Singapore!

The Miffy x Kinokuniya collaboration is a delightful shopping opportunity for anyone who loves adorable character merchandise, books and stationery.

With Miffy and Boris dressed in their special Kinokuniya bookstore outfits, the exclusive plush keychains are easily the highlights of this collection. At S$35.90 each, shoppers can bring home their favourite character or collect both designs to complete the pair.

The additional Staedtler 925 75 mechanical pencils, A6 book covers and Black Bear Book Pouches also provide more options for shoppers who prefer practical merchandise.

Available from 12 November 2026 at Kinokuniya Singapore retail stores and NBC Stationery, this is a collection worth checking out before the popular designs sell out.

If you are a Miffy collector, a stationery enthusiast or simply looking for a cute gift, remember to drop by Kinokuniya Singapore and explore this exclusive collaboration while stocks last!

Promotional/Event Details

Promotion: Miffy x Kinokuniya Exclusive Merchandise Collection

Merchant/Brand: Kinokuniya Singapore x Dick Bruna

Date: 12 November 2026 onwards

Time: During participating Kinokuniya and NBC Stationery operating hours

Venue: Kinokuniya Singapore retail stores and NBC Stationery

Featured Merchandise:

• Miffy Plush Keychain – S$35.90 each
• Boris Plush Keychain – S$35.90 each
• Staedtler 925 75 Mechanical Pencils
• A6 Book Covers
• Black Bear Book Pouches

Purchase Limit: Maximum two plush keychains per design per customer.

Availability: While stocks last. No reservations allowed. Stock availability varies between outlets.

Official Website: https://kinokuniya.com.sg/

Store Locator: https://kinokuniya.com.sg/pages/store_locator