Starbucks Singapore is back with a treat for both coffee and tea lovers alike. For those who enjoy a moment of calm in the middle of a busy day or simply want a comforting beverage to start the morning, Starbucks has introduced two drinks designed to satisfy every mood: the returning Vienna Creamy Latte and the brand-new Creamy Pure Matcha Latte. With these latest additions, Starbucks invites everyone to “Find Your Comfort” in a cup, whether you’re drawn to a classic coffee indulgence or a smooth green tea experience.
The return of the Vienna Creamy Latte is one of the highlights of this launch. This beverage has long been a favourite among Starbucks fans, celebrated for its rich, indulgent flavour and visually appealing layers. For anyone who has tried it before, this is the perfect opportunity to revisit a beloved classic. For newcomers, it’s a chance to discover why it has earned such popularity.
The Vienna Creamy Latte stands out for its flavour profile. At its core, it blends Starbucks’ signature espresso with creamy textures that provide a comforting and indulgent coffee experience. The drink is visually striking, featuring a deep coffee base topped with a generous layer of silky cream. A light dusting of cocoa powder on top adds both aesthetic appeal and a subtle chocolatey note that enhances the overall taste. For those keeping an eye on sugar intake, the Iced version of the Vienna Creamy Latte carries a Nutri-Grade C rating, with just 5% sugar. This balance of indulgence and mindful sweetness is part of what makes it such a favourite.
For tea enthusiasts, Starbucks has something new to excite the palate: the Creamy Pure Matcha Latte. This is a sophisticated take on the classic matcha latte, designed to bring out the smooth, creamy qualities of high-quality green tea. The drink has been crafted to provide a harmonious balance between the earthy notes of matcha and the natural creaminess of milk, creating a drink that feels luxurious without being overpowering.
Visually, the Creamy Pure Matcha Latte is a feast for the eyes. It features a vibrant green base, topped with a white, velvety foam layer and a subtle dusting of brown powder for contrast. This attention to presentation makes it an ideal choice for those who enjoy taking a moment to appreciate their drink before savouring it. The Iced version of the Creamy Pure Matcha Latte has a Nutri-Grade C rating with 8% sugar, offering a lightly sweetened option for a refreshing and mindful indulgence.
One of the things Starbucks excels at is providing versatility in how their drinks can be enjoyed, and both the Vienna Creamy Latte and Creamy Pure Matcha Latte are no exception. Each beverage is available in three distinct formats, catering to different moods, weather, and personal preferences.
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Hot: The hot version is perfect for a cozy morning routine, helping anyone start the day on a comforting note. Imagine wrapping your hands around a warm cup while the aroma of coffee or matcha fills the air—there’s something inherently soothing about sipping a hot beverage that instantly brightens the day.
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Iced: For warmer afternoons or when a refreshing pick-me-up is needed, the iced variants offer a cool, invigorating twist. The Vienna Creamy Latte remains indulgent even on ice, while the Creamy Pure Matcha Latte provides a crisp, smooth green tea experience. These iced options are ideal for those who want a lighter, chilled way to enjoy their favourite Starbucks beverages.
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Frappuccino®: For those who really want to treat themselves, the Frappuccino® versions offer an ice-blended, creamy indulgence. Both drinks are transformed into a richer, more decadent experience with the Frappuccino® preparation, combining the best of texture and flavour. Whether it’s a weekend treat or a midday pick-me-up, these ice-blended creations are hard to resist.
Starbucks’ commitment to creating drinks that provide comfort and enjoyment is clear in both of these offerings. They aren’t just about flavour—they’re about the experience. Every sip invites relaxation, a moment of pause, and a sense of indulgence that fits perfectly into busy schedules or leisurely afternoons.
Why should anyone make the trip to Starbucks for these drinks? Firstly, there’s the opportunity to savour a returning favourite. The Vienna Creamy Latte has been missed by many, and its reappearance is the perfect reason to return to Starbucks. Secondly, the Creamy Pure Matcha Latte represents something fresh and exciting, a new addition for those looking to expand their beverage horizons or simply enjoy a high-quality matcha experience.
Starbucks has always been more than just a place to grab a drink; it’s a destination for comfort and enjoyment. These two beverages encapsulate that philosophy perfectly. For those who enjoy thoughtfully prepared drinks that provide both aesthetic pleasure and a satisfying taste experience, this launch is ideal. Furthermore, the versatility of hot, iced, and Frappuccino® options ensures there is something for everyone, no matter the time of day or weather.
Whether it’s a moment of relaxation on a busy afternoon, a refreshing treat on a sunny day, or a luxurious indulgence to start the morning, Starbucks’ Vienna Creamy Latte and Creamy Pure Matcha Latte promise to deliver satisfaction with every sip. The attention to detail in flavour, presentation, and texture means that these drinks are as visually appealing as they are delicious, making them perfect for both enjoyment and sharing experiences on social media.
In addition to the personal enjoyment, there’s something special about experiencing a beverage that is a returning classic or an exciting new creation. Fans of the Vienna Creamy Latte will relish the familiarity and comfort it brings, while matcha enthusiasts can explore the refined and balanced flavour of the Creamy Pure Matcha Latte. Both drinks reflect Starbucks’ commitment to quality and innovation, ensuring that each visit is a rewarding experience.
Those planning a visit should note that these beverages are available at all Starbucks Singapore outlets starting from 12 January 2026. Whether choosing a hot, iced, or Frappuccino® format, there’s no wrong way to enjoy these creamy drinks. Starbucks continues to be a place where patrons can escape for a brief moment of indulgence, find their comfort, and treat themselves to beverages that combine taste, texture, and visual appeal in every cup.
With this latest launch, Starbucks has once again demonstrated their ability to blend tradition with innovation. The Vienna Creamy Latte reminds patrons of the classic, indulgent coffee experience they have loved for years, while the Creamy Pure Matcha Latte introduces a contemporary twist for those seeking something new and exciting. This combination ensures that Starbucks caters to both longtime fans and newcomers, providing an enjoyable beverage for everyone.
Ultimately, visiting Starbucks for these drinks isn’t just about consuming a beverage—it’s about immersing oneself in the comforting, carefully curated experience that Starbucks is known for. Whether it’s a moment of personal indulgence, a treat with friends, or a part of a daily routine, these drinks promise satisfaction, flavour, and a small but meaningful escape from the daily grind.
Don’t miss out on this opportunity to explore both a returning favourite and a new, enticing creation. Head down to your nearest Starbucks Singapore outlet and let the Vienna Creamy Latte or the Creamy Pure Matcha Latte help you find your perfect moment of comfort.
Promotional/Event Details:
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Date: 12 January 2026 Onward
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Time: Available during store operating hours
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Venue: All Starbucks Singapore outlets (Store Locator)
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