POMPOMPURIN fans in Singapore have another reason to take a closer look at their eyewear collection. To celebrate Pompompurin’s 30th anniversary, OWNDAYS has launched the second OWNDAYS × POMPOMPURIN eyewear collection, bringing the lovable Sanrio character’s relaxed personality into a range of everyday spectacles.
The new collection is a fun choice for anyone who enjoys character collaborations but still wants something practical enough to wear regularly. Rather than going for an overly loud design, this latest release takes inspiration from Pompompurin’s soft, rounded appearance and easygoing personality. The result is eyewear that can add a little character to an everyday outfit without becoming difficult to match.
The second collection is available from 12 August 2026 onwards, giving Pompompurin fans plenty of opportunity to visit participating OWNDAYS stores across Singapore, browse the collection and try the frames for themselves.
A New Pompompurin Eyewear Collection for the 30th Anniversary
Pompompurin’s 30th anniversary is a special milestone for fans of the golden retriever character, and this second OWNDAYS collaboration gives the celebration a practical twist.
The collection’s highlight is the Friends Model (SR2010M-6A). Its classic Boston-style frame has a rounded and gentle silhouette that fits naturally with the visual personality associated with Pompompurin.
The frame comes in two colour options, Brown and Brown Halftone. Both versions feature dark brown tones inspired by Pompompurin’s familiar beret, making them relatively easy to pair with casual outfits, workwear or everyday clothing.
That makes this collaboration particularly interesting for shoppers who may want a Sanrio-inspired accessory without having a pair of spectacles that looks too novelty-focused. The character details are incorporated into the frame in a more subtle way, allowing the eyewear to remain suitable for regular use.
Look Closely at the Temple Details
One of the nicest touches can be found on the temples of the frames.
The side design features a reclining Pompompurin together with members of Team Purin. These illustrations add a playful detail that becomes visible from the side while keeping the front of the spectacles relatively simple.
It is the sort of detail that Pompompurin fans are likely to appreciate, especially when they want something that feels like a genuine character collaboration rather than a standard pair of spectacles with a large logo added to it.
The collection also makes an effort to cater for different members of the family. Alongside the standard adult version, the Friends Model is also available in a mini version designed for children. That means parents and children can potentially enjoy matching or coordinated Pompompurin-inspired eyewear.
Exclusive Accessories Make the Collaboration More Interesting
The eyewear itself is not the only attraction.
Customers purchasing a collaboration frame can receive a dedicated Pompompurin Set Case & Cloth. The case and matching cleaning cloth are designed specifically around the collaboration, giving the purchase an extra collectible element while remaining useful for everyday spectacle care.
For dedicated fans, there are also additional collaboration accessories to look out for, including Pompompurin’s Fluffy Case and a 2-Way Spectacle Strap.
The fluffy spectacle case is particularly appealing for anyone who likes soft and character-themed accessories, while the two-way strap offers a practical option for keeping spectacles secure when moving around.
Stock availability can vary between participating outlets, so fans interested in the accessories may want to visit sooner rather than leaving their purchase until much later.
How to Get the OWNDAYS × POMPOMPURIN Collection
Getting the collection is fairly straightforward.
Interested shoppers can visit participating OWNDAYS retail stores in Singapore to view the frames, check the available colours and sizes, and try them on before making a decision. The collection can also be explored through the official OWNDAYS Singapore website.
When a customer purchases a qualifying OWNDAYS × POMPOMPURIN collaboration frame, the exclusive Set Case & Cloth is included as part of the collaboration offering, subject to the applicable promotion terms and stock availability.
For anyone who wears spectacles every day, trying the frames in person can be worthwhile. Frame shape, size and comfort can feel quite different once the spectacles are actually worn, particularly when comparing the standard adult model with the mini children’s version.
Why Should Pompompurin Fans Check Out This Deal?
There are plenty of character collaborations that look attractive when first spotted but end up being more suitable as collectibles than everyday items. This OWNDAYS collaboration takes a different approach by combining a recognisable Pompompurin theme with eyewear that has been designed for regular use.
The Boston-style shape is versatile, while the brown colourways are relatively understated. The Pompompurin and Team Purin details on the temples provide the character element without overwhelming the overall appearance.
For existing OWNDAYS customers who already need a new pair of spectacles, this could be an especially appealing opportunity. Instead of simply choosing another ordinary frame, they can pick something connected to Pompompurin’s 30th anniversary while also receiving a themed case and cloth with the collaboration frame purchase.
Families may also find the collection worth checking because the availability of both adult and kids’ sizing makes it possible for parents and children to enjoy the same character theme together.
Another reason not to wait too long is stock. The promotion details state that frames, children’s sizes and collaboration merchandise are subject to availability at participating outlets. Popular Sanrio collaborations can attract collectors as well as regular shoppers, so particular colours, sizes or accessories may not remain available indefinitely.
A Practical Way to Celebrate 30 Years of Pompompurin
The second OWNDAYS × POMPOMPURIN collection is a good example of how a character anniversary can be turned into something that is both fun and useful.
Pompompurin fans can enjoy the familiar character artwork and themed accessories, while spectacle wearers get a pair of frames that can be incorporated into their normal wardrobe. The subtle brown palette also means the eyewear should be easier to wear regularly compared with designs that rely on brighter character graphics.
Those interested in finding out more can visit the official OWNDAYS Singapore Pompompurin collection page before heading to a participating store.
Whether someone has been following Pompompurin for years, is looking for a new pair of everyday spectacles, or simply enjoys Sanrio collaborations, this second collection is worth a look. With the 30th anniversary celebration providing the theme and exclusive accessories adding extra appeal, it offers fans a chance to take a little piece of the celebration into their everyday routine.
As the collection is available from 12 August 2026 onwards, there is no need to rush out on the first day, but shoppers should keep stock availability in mind. Anyone who already has their eye on the Friends Model, a particular colour or one of the collaboration accessories may prefer to visit earlier rather than risk missing out.
Promotional/Event Details
Date: 12 August 2026 onwards
Time: During participating OWNDAYS Singapore retail store operating hours
Venue: Participating OWNDAYS retail stores islandwide in Singapore; official online catalogue available through OWNDAYS Singapore
Promotion: OWNDAYS × POMPOMPURIN 30th Anniversary Second Eyewear Collection
Featured Model: Friends Model (SR2010M-6A)
Colours: Brown and Brown Halftone
Sizes: Adult and mini kids’ model
Exclusive Purchase Benefit: Pompompurin Set Case & Cloth with qualifying collaboration frame purchase
Additional Merchandise: Pompompurin’s Fluffy Case and 2-Way Spectacle Strap
Availability: While stocks last and subject to participating outlet availability
Official Website: https://www.owndays.com/sg/en/news/pompompurin
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