Durian lovers in Singapore have another reason to make a quick stop at 7-Eleven. From 12 August 2026 onwards, 7-Eleven is introducing a new range of durian ice cream treats made with real durian, giving fans of the king of fruits a chilled dessert option that is especially tempting during Singapore’s warm weather.
This is not simply another ordinary ice cream launch with a durian-flavoured name. The range brings together different ways to enjoy the distinctive taste of durian, including Mao Shan Wang ice cream in a cup, a convenient Mao Shan Wang ice cream stick and a D24 durian crepe ice cream. With three different formats to choose from, there is plenty of room to pick a favourite depending on how serious the durian craving happens to be.
For anyone who enjoys discovering limited or exclusive food products, this 7-Eleven launch is worth keeping on the radar. 7-Eleven Singapore regularly carries exclusive products and new food choices alongside everyday convenience items, making its stores an easy place to discover something different without having to make a special trip to a dessert shop. The brand also provides an official store locator, so shoppers can check for a nearby outlet before heading down.
A chilled treat for serious durian fans
Durian is one of those flavours that people either absolutely love or prefer to keep at a comfortable distance. For those firmly in the first camp, however, turning the king of fruits into ice cream is a pretty appealing idea.
The new range offers a few different ways to enjoy that familiar durian character. Instead of committing to a large dessert, shoppers can choose a smaller portion for a quick afternoon treat or pick up something more substantial when the craving calls for it.
The Mao Shan Wang Durian Ice Cream Cup is particularly suited to those who like to take their time with dessert. It is available in 75g and 175g sizes, giving shoppers a choice between a smaller portion and a larger serving for a more serious indulgence. The creamy format makes it easy to enjoy spoonful by spoonful, whether it is being eaten at home or as a simple treat after a long day.
For a quick fix, the Mao Shan Wang Ice Cream Stick takes a different approach. The 70g ice cream is shaped like a durian wedge, making it a fun option for anyone who wants something that can be eaten without needing a bowl or spoon. It is particularly convenient for shoppers picking up a cold dessert while out and about.
Then there is the D24 Durian Crepe Ice Cream, which adds another layer to the experience. The 55g dessert combines D24 durian filling with a delicate crepe cone and chocolate drizzle. It is an interesting choice for those who enjoy a little more texture in their desserts rather than simply eating ice cream from a cup.
Which one should shoppers try first?
That really depends on how the durian craving is being approached.
Those who want a more traditional ice cream experience may want to start with the Mao Shan Wang cup. The larger 175g size is the obvious choice for a proper dessert break, while the 75g option works nicely when the aim is simply to have a little something sweet after lunch or dinner.
The Mao Shan Wang stick is arguably the easiest choice for anyone who values convenience. There is no need to find a spoon, and its shape makes it an enjoyable option for eating on the go. It could also be a good choice for a spontaneous purchase when passing a 7-Eleven and suddenly spotting the durian selection in the freezer.
The D24 Durian Crepe Ice Cream is perhaps the more playful option. The combination of durian, crepe and chocolate drizzle gives it a dessert-like quality that makes it stand out from a standard ice cream stick.
There is also nothing stopping shoppers from trying all three. In fact, for a group of friends or family members with different durian preferences, buying several varieties could turn a simple convenience-store stop into a mini tasting session.
Why should they go and enjoy this deal?
Although this launch is presented as an exclusive product offering rather than a conventional discount promotion, exclusivity itself is one of the reasons durian fans may want to try it sooner rather than later.
Food launches can be easy to miss, especially when they are available alongside the many other products found in convenience stores. By making a point of checking the new durian range, shoppers have a chance to try something different rather than sticking to the same familiar snacks and drinks.
The timing is another advantage. Singapore’s hot and humid weather makes a cold dessert an easy choice whenever a sweet craving appears. A chilled durian ice cream can work as an afternoon pick-me-up, a post-meal dessert or simply a small reward during a busy day.
There is also the convenience factor. 7-Eleven has outlets around Singapore, and its official website includes a store-finding function for shoppers looking for a nearby branch. The brand also offers an online platform where customers can browse its products and access available deals and promotions.
For regular 7-Eleven shoppers, this makes the launch particularly easy to fit into an existing routine. There is no need to plan an entire dessert outing. A quick stop on the way home, during a shopping trip or after work could be enough to pick up one of these durian treats.
A good excuse for a durian dessert break
One of the nicest things about small food promotions and exclusive launches is that they do not necessarily require a big spending commitment. Shoppers can simply choose one item, try it and decide whether it deserves a return visit.
For durian enthusiasts, the range also provides an opportunity to compare the different formats. The Mao Shan Wang options focus on the rich durian ice cream experience, while the D24 crepe introduces a different combination of flavours and textures.
It is worth remembering that availability may differ from one outlet to another. Products can sell out, particularly when a new or seasonal flavour attracts attention. Anyone specifically looking for a particular variety should therefore check with their preferred 7-Eleven outlet before making a special journey.
The official 7-Eleven Singapore website is also useful for keeping up with its products, promotions and store information. 7-Eleven Singapore Official Website
Don’t wait too long if durian is a favourite
The new 7-Eleven durian ice cream range gives Singapore shoppers three distinctly different ways to enjoy one of the country’s most recognisable fruit flavours in frozen form.
Whether the choice is the creamy Mao Shan Wang Durian Ice Cream Cup, the convenient Mao Shan Wang Ice Cream Stick or the more indulgent D24 Durian Crepe Ice Cream, each one offers a different reason to make a dessert stop.
Since the products are available from 12 August 2026 onwards and are subject to stock availability, durian fans may want to check their nearest participating 7-Eleven sooner rather than later. The promotion details do not specify a fixed end date, so availability may depend on individual stores and remaining stocks.
For anyone who enjoys trying new convenience-store finds, this is an easy one to add to the list. And for dedicated durian fans, it may be even harder to walk past a freezer filled with Mao Shan Wang and D24 ice cream without giving one a try.
Promotional/Event Details
Date: 12 August 2026 onwards
Time: During participating 7-Eleven Singapore store operating hours
Venue: Participating 7-Eleven stores across Singapore; availability varies by outlet
Promotion Type: New and exclusive product launch
Products: Mao Shan Wang Durian Ice Cream Cup, Mao Shan Wang Ice Cream Stick and D24 Durian Crepe Ice Cream
Sizes: 75g and 175g Mao Shan Wang Ice Cream Cup; 70g Mao Shan Wang Ice Cream Stick; 55g D24 Durian Crepe Ice Cream
Availability: While stocks last and subject to individual store availability
Online: Selected products may also be available through the 7-Eleven Singapore app/platform
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