12-31 December 2025: CHAGEE Singapore: Festive Cocoa Oolong Milk Tea Launch and Hello Kitty Limited-Edition Merch Promotion

As the year draws to a close and the festive spirit fills the air, CHAGEE Singapore is inviting fans to slow down, savour the season, and share small but meaningful moments. December marks the perfect opportunity to celebrate warmth, joy, and togetherness, and CHAGEE’s latest offering captures exactly that.

A Heartwarming Year-End Celebration
Launching on 12 December 2025, CHAGEE is unveiling their seasonal Cocoa Oolong Milk Tea, paired with an exciting collaboration with Sanrio’s Tanned Hello Kitty – the sun-kissed, radiant version of the iconic character, known across Asia for her uplifting personality. This partnership isn’t just about merchandise or a new drink; it’s a gentle reminder to pause, indulge in little pleasures, and make space for connection amidst the year-end rush.

Fans and newcomers alike are encouraged to step into the season with a moment of calm. The collaboration reflects the essence of a modern festive ritual – unhurried, cheerful, and focused on joy rather than chaos. It’s the kind of seasonal experience that feels both personal and memorable.

Cocoa Oolong Milk Tea: A Cup Made for Comfort
The highlight of this festive launch is, of course, the Cocoa Oolong Milk Tea. Carefully crafted for those who appreciate warm, slow-sipping moments, this drink promises an indulgent and comforting experience:

• Premium Oolong Tea: Sourced from the Wuyi Mountains, a UNESCO World Heritage site, renowned for its roasted, floral, and honeyed notes.

• Cocoa from Côte d’Ivoire’s Gold Belt: One of the world’s most celebrated cocoa regions, providing a rich and smooth chocolate finish.

The final blend delivers a velvety cup that combines the delicate roasted aroma of oolong with the gentle sweetness of cocoa – ideal for lingering conversations with friends, a quiet afternoon by yourself, or a cosy moment to unwind after a busy day.

Available in Regular ($5.20) and Large ($6.20), the drink comes in limited-edition festive packaging featuring Tanned Hello Kitty’s signature soft-brown tones, evoking warmth, comfort, and a touch of holiday cheer. It’s an aesthetic as pleasing as the beverage itself, making it perfect for Instagram-worthy moments and gift-giving.

Exclusive Collectibles to Brighten the Season
CHAGEE isn’t stopping at drinks – fans can also get their hands on a line of limited-edition Hello Kitty merchandise designed for the season. The collectibles are thoughtful, cute, and ready to charm anyone who loves a touch of festive whimsy. The collection includes:

• The Snuggle Snap

• The Cuddle Sling

• The Plushie Charm

• The Mini Charm

These items aren’t just adorable accessories; they make excellent gifts or personal keepsakes. Each piece can accent bags, outfits, or simply brighten up any festive display, allowing fans to carry a little bit of Tanned Hello Kitty’s sunshine throughout the holiday season.

Special Holiday Bundles and Exclusive Pop-Up Events
To make this festive launch even more enticing, CHAGEE has put together seasonal bundles that allow fans to enjoy the drink while collecting exclusive merch:

• From 12 December:

  • 2 Large Cocoa Oolong Milk Teas + complimentary Snuggle Snap

  • 1 Large Cocoa Oolong Milk Tea + Cuddle Sling for $21.20

• From 19 December:

  • 2 Large Cocoa Oolong Milk Teas + Plushie Charm for $21.40

  • CHAGEE App voucher bundle redeemable for a Mini Charm

These bundles are thoughtfully curated to provide a mix of indulgence and collectibility, making them perfect for anyone looking to celebrate the season in style.

In addition to the bundles, CHAGEE will host the CHAGEE Loves Hello Kitty Pop-Up from 13 to 22 December 2025 at the Mandarin Gallery event space along Orchard Road. The pop-up promises a truly immersive festive experience, featuring:

• A cosy cabin-themed entrance, setting the tone for a warm, wintery celebration

• A Cocoa Oolong tasting bar, allowing guests to sample the new drink

• A DIY bauble craft station, offering hands-on holiday fun

• A dedicated photo corner, perfect for capturing memories

Guests who complete the five-stop festive trail can redeem exclusive merchandise at the reward counter – a playful and interactive way to enjoy the season, whether alone or with friends and family. The event is ideal for those looking to embrace festive activities while enjoying CHAGEE’s signature drinks.

Why This Festive Launch is Worth Experiencing
At its heart, this collaboration is about more than just beverages and collectibles – it’s about creating meaningful experiences. With the Cocoa Oolong Milk Tea, Tanned Hello Kitty merchandise, and immersive pop-up activities, CHAGEE is providing an opportunity to:

• Pause and enjoy the little joys of the season

• Share memorable moments with loved ones

• Discover limited-edition collectibles that capture the warmth of the holidays

• Treat oneself to premium drinks crafted with care and high-quality ingredients

Whether fans are completing the festive trail at the pop-up, enjoying a cup of the seasonal drink at home, or gifting a collectible to someone special, the experience is designed to feel intimate, cheerful, and authentic. It’s a gentle reminder that the holidays are best savoured slowly, with thoughtfulness and joy.

For anyone in Singapore looking for a holiday experience that combines indulgence, interaction, and collectibility, CHAGEE’s festive launch hits all the right notes. With carefully crafted drinks, charming merchandise, and a pop-up that brings the season to life, it’s the perfect destination for both devoted fans and casual visitors seeking a little festive cheer.

In short, the Cocoa Oolong Milk Tea and Tanned Hello Kitty collaboration is more than a promotion – it’s an invitation to embrace the warmth of the season, create lasting memories, and enjoy small, meaningful moments before the year ends.

Promotional/Event Details:

• Date: 12 December 2025 onwards

• Time: CHAGEE shop operating hours; Pop-Up 13-22 December 2025

• Venue: CHAGEE outlets across Singapore; CHAGEE Loves Hello Kitty Pop-Up at Mandarin Gallery, Orchard Road