If there’s one thing Singaporeans adore, it’s a good collectible and a delicious meal – and McDonald’s Singapore has found the perfect way to combine both with a playful, nostalgic twist. From 12 June 2024 onwards, fast food meets pop art in an exciting new collaboration that’s set to thrill collectors, McDonald’s lovers, and pop culture fans alike.
They’ve teamed up with none other than the globally celebrated lifestyle brand tokidoki to launch a limited-edition series of collectible charms. It’s the first time this colourful universe of edgy Japanese-inspired characters has collided with the world of Chicken McNuggets, and the result is one of the most exciting promotional campaigns the fast-food giant has ever rolled out in Singapore.
Let’s take a closer look at why this deal is not to be missed – whether you’re a loyal McNuggets fan, a tokidoki enthusiast, or simply someone who enjoys good-value promotions with a creative twist.
A Playful Twist on McDonaldland Classics
The collaboration brings back McDonaldland’s beloved mascots – Hamburglar, Grimace, and Birdie – but this time with a tokidoki makeover that blends street art flair with childhood nostalgia. The fusion is bold, unexpected, and completely irresistible.
Each charm is designed with tokidoki’s signature edge:
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Hamburglar, with his classic stripes and cheeky grin, takes on a streetwear edge inspired by Bulletto.
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Birdie, everyone’s favourite feathered friend, channels the vibrant, sunny vibe of Crissy.
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Grimace, the cuddly purple blob, now sports a spiky surprise in homage to Spike.
These charms aren’t just novelty items – they’re collectibles that straddle the line between nostalgia and design, offering fans of both brands something genuinely unique to show off or keep in pristine packaging.
They’re available at just $7.90 each, but only with the purchase of a Chicken McNuggets meal, making it a fun and affordable way to own a piece of this exclusive collaboration. Whether you’re looking to relive fond memories or start a new collection, these charms offer a bit of whimsy with your meal.
The Return of the Spicy Chicken McNuggets
As if the charms weren’t enough reason to swing by, McDonald’s has decided to turn up the heat with the return of a fan favourite – Spicy Chicken McNuggets. These crispy, golden bites are back for a limited time, bringing their signature blend of spices that Singaporeans have grown to crave.
But that’s not all – they’ve upped the ante by introducing a new Smoky Nacho Cheese Sauce, which offers an indulgent, slightly fiery dip that complements the nuggets beautifully. This new sauce adds an extra layer of flavour and elevates the familiar McNuggets into something fresh and exciting.
Whether you’re going for the 6-piece, 9-piece, or the ultimate 20-piece box, there’s a fiery kick waiting for you. It’s the perfect accompaniment to a collectible charm drop – a satisfying snack to go with something that’ll last long after your meal.
The Full Limited-Time Line-Up
While the charms and Spicy McNuggets are the stars, McDonald’s hasn’t stopped there. To round out the experience, they’ve added some fan-favourite limited-time items to the menu:
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Roasted Sesame & Seaweed McShaker Fries – an umami-packed twist on the usual fries, with a fragrant and savoury seasoning blend that’s bound to be addictive.
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Lychee McFizz® – a refreshing fizzy drink with a tropical touch, perfect for balancing the spice from the nuggets and warming June weather.
Together, these items create a complete meal experience – bold, flavourful, and distinctively McDonald’s.
Exclusive Collector’s Box for Rewards Members
Now, for those who are truly dedicated – or perhaps just love a good reward – McDonald’s has made the charm hunt even more exciting. From 16 June 2024 at 3pm, MyMcDonald’s Rewards members can use 2,500 MyM points via the McDonald’s App to redeem a Collector’s Box that includes all three charms in one stylish package.
But here’s the real treat: the first 500 fans to redeem this box will receive a set autographed by Simone Legno, the creative mind and co-founder of tokidoki. This is a rare chance to own a piece of designer memorabilia with the personal touch of the artist himself – making the set not just collectible, but potentially a future treasure for pop culture aficionados.
If you’ve been collecting points or just needed a reason to start, this promotion is it.
Meet the Artist in Person
Adding a touch of star power to the entire campaign, McDonald’s Singapore is hosting a Meet & Greet session with Simone Legno on 28 June 2024, from 2pm to 4pm, at McDonald’s Great World outlet.
This is a first-come, first-served event, so fans are encouraged to arrive early. Attendees will get a rare chance to meet the artist behind tokidoki’s iconic illustrations and witness a live sketching session. It’s a unique opportunity to engage with the creative force who turned childhood whimsy into worldwide design recognition.
It’s not every day that a McDonald’s meal leads to a face-to-face with a globally renowned designer – but that’s the charm of this entire campaign. It’s unexpected, delightful, and packed with exclusive moments.
Why This Campaign is Worth the Visit
In a city where people queue for hours for limited-edition merch and trendy meals, this campaign checks all the right boxes. Here’s why this is a must-visit promotion:
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Affordability: At just $7.90 per charm with a meal, it’s a small price to pay for a unique collectible.
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Nostalgia with a Twist: The collaboration breathes new life into beloved characters for both older fans and a new generation.
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Delicious Incentives: Spicy McNuggets, McShaker Fries, and Lychee McFizz – a satisfying, limited-time menu built around flavour and fun.
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Exclusive Rewards: For regular McDonald’s app users, the Collector’s Box redemption offers something beyond the usual discounts – it’s a true reward for brand loyalty.
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Unmissable Experience: The meet-and-greet session adds a layer of cultural engagement, turning a promotion into a pop art event.
For collectors, foodies, or families looking to make lunch or dinner more exciting, this campaign offers a rewarding experience beyond just what’s on the tray.
Find out more about the charm drop and menu: https://www.mcdonalds.com.sg/mcnuggets
Redeem the Collector’s Box via MyM Rewards: https://www.mcdonalds.com.sg/mymrewards
Promotional/Event Details:
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Date: 12–28 June 2024 (Collector’s Box from 16 June 2024, Meet & Greet on 28 June 2024)
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Time: From 11am daily (Collector’s Box redemption from 3pm onwards)
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Venue: Available at McDonald’s outlets across Singapore
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Meet & Greet Venue: McDonald’s Great World, 1 Kim Seng Promenade, #01-142, Singapore 237994
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