When it comes to discovering quality reads, educational tools, and thoughtful gifts, few places in Singapore offer as much variety and value as Popular Bookstore. For many locals, Popular isn’t just a retail space—it’s a familiar name that has journeyed with them from school days to adulthood. Now, in celebration of Singapore’s 60th birthday, Popular is bringing something special to the table—a membership promotion worth checking out.
From 11 July to 31 August 2025, Popular Bookstore is running a limited-time SG60 membership promotion. If one signs up or renews a 3-year Popular Membership via their mobile app, they will receive a $6 discount voucher, usable towards future purchases. While the discount itself is modest in value, what really sweetens the deal are the exclusive perks that come along with being a Popular member.
Let’s dive deeper into why this promotion is not just timely, but also a smart move for any book lover, student, parent, or stationery enthusiast in Singapore.
Why the Popular Membership is Worth It
While many see Popular as a go-to spot for school textbooks or assessment books, its membership programme has quietly been delivering added value for years. Here’s what makes it worth considering:
1. Consistent Member Discounts
Popular members enjoy regular discounts on a wide variety of items—ranging from 10% off books to special savings on stationery, tech accessories, and educational materials. For parents or students, this can amount to quite a bit over a few school terms.
2. Exclusive Access to Member-Only Promotions
Popular frequently organises member-exclusive events, early access to warehouse sales, and flash deals across its stores. These privileges are only available to those holding an active membership card.
3. Digital Convenience via POPULAR App
Membership sign-ups and renewals have become more accessible with the Popular app, where users can view available vouchers, track membership details, and shop online with member pricing. It’s a streamlined system for modern shoppers who prefer browsing digitally.
4. Bonus Vouchers and Birthday Treats
Besides the SG60 promo voucher, members typically receive birthday treats, exclusive seasonal offers, and bonus e-coupons during festive periods. These little perks can add up, especially if someone regularly shops for educational or office needs.
Why This SG60 Promotion Matters
This promotion may appear simple—a $6 voucher upon signing up or renewing a 3-year membership—but it represents more than just a discount. It’s a small celebration of Singapore’s 60 years of growth, aligned with a retailer that has long been part of many Singaporeans’ lives.
What makes this promotion stand out is the timing and symbolic value. Singapore’s 60th birthday is a national milestone, and Popular is celebrating it in a way that gives back to their community of loyal readers and customers. Instead of just running a sale, they’re enhancing a loyalty programme, encouraging longer-term engagement from customers.
At only $12 for a 3-year membership (as per previous pricing), the value already outweighs the cost. Now, adding a $6 discount voucher effectively reduces the cost of joining by 50%. It’s the ideal time for non-members to join and for former members to renew.
Who Should Sign Up for This Deal?
Whether someone is a regular visitor to Popular or only visits during back-to-school season, the SG60 membership promotion offers practical benefits for various groups:
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Parents with School-Going Children: Save on assessment books, school supplies, and educational tools.
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University Students and Teachers: Get discounts on reference materials, tech gadgets, and stationery.
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Book Lovers: Access a wide range of fiction, non-fiction, and niche genre books with regular member discounts.
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Office Workers: Save on notebooks, pens, organisers, and other work essentials.
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Gift Seekers: Popular’s stores are full of seasonal items and thoughtful gifts—members always enjoy better prices.
How to Redeem the Promotion
To make use of the SG60 promotion, simply follow these steps:
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Download the Popular App from the App Store or Google Play.
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Sign up or renew a 3-year membership through the app.
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Once completed, receive a $6 discount voucher directly in the app.
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Redeem the voucher during your next in-store or online purchase.
Note: This promotion is only valid for membership sign-ups or renewals done through the Popular app, and other terms and conditions apply. It’s advisable to check the full details within the app or consult the official Facebook post here before proceeding.
Tips to Maximise the Deal
If you’re thinking about joining or renewing, here are some helpful tips to ensure you get the most value:
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Plan Purchases Around Redemption: Use your $6 voucher toward slightly larger purchases for higher savings.
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Stack Discounts with Member Sales: Wait for member-exclusive promotions and then redeem your voucher—double the savings.
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Use the App to Track Vouchers: Don’t let vouchers expire unnoticed. The app helps to keep tabs on expiry dates and available offers.
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Shop Across Categories: Popular isn’t just books. Make the most of discounts on lifestyle items, gadgets, art supplies, and even gifts.
A Small Deal That Adds Big Value
Popular Bookstore’s SG60 membership promotion might seem like a small-scale deal on the surface, but its impact is larger when you consider the long-term value. A simple membership card opens doors to discounts all year round, access to exclusive promotions, and surprise rewards—making it an ideal investment for frequent shoppers.
And in honour of Singapore’s 60th birthday, this campaign gives customers a meaningful reason to reconnect with one of their favourite retailers. Whether you’re planning to stock up on educational materials for your children or simply picking up a novel for weekend reading, being a Popular member ensures those dollars stretch a bit further.
So, if you’ve been waiting for the right moment to join—or rejoin—the Popular family, now might be the perfect time. This SG60 promotion is a reminder that even the most straightforward deals can bring lasting value, especially when paired with consistency, familiarity, and local spirit.
Promotional/Event Details:
Date: 11 July – 31 August 2025
Time: All day (App-based promotion)
Venue: Via POPULAR App – Sign Up Here
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