If there is one thing that Singaporeans never compromise on during festive seasons, it is fresh seafood. Whether it is for reunion dinners, steamboat gatherings, or simply a hearty family meal over the weekend, quality prawns can make all the difference between a good dish and a memorable one.
This 11 February 2026, DON DON DONKI Singapore is introducing something that seafood lovers should seriously pay attention to – Live Tiger Prawns, freshly brought in and swimming right up until purchase. And yes, this is not a regular seafood promotion. It is a one day only sale, starting from 9AM and running till stocks last, priced at just $2.10 per 100g.
For those who have been shopping at DON DON DONKI for a while, they are known for importing quality Japanese produce and offering fresh selections that are often hard to find elsewhere. But live tiger prawns, farm to store within 24 hours, is a rare highlight even by their standards.
Let’s talk about why this deal is worth planning for.
First, the freshness factor. Live prawns are in a completely different league compared to chilled or frozen ones. When prawns are alive up until purchase, their texture is noticeably firmer and the sweetness of the meat is far more pronounced. Once cooked, the flesh remains juicy and bouncy rather than soft or mushy. For anyone who appreciates seafood, the difference is obvious from the first bite.
DON DON DONKI is bringing these tiger prawns from farm to store within 24 hours. That short supply chain means minimal time between harvest and display. For festive cooking, especially if families are preparing something special, this level of freshness is a major advantage.
Now let’s talk about the price. At $2.10 per 100g, it translates to $21 per kilogram. For live tiger prawns, that is very competitive in Singapore’s market, particularly given the festive demand when seafood prices tend to climb. Those who have compared prices at wet markets or specialty seafood shops will know that live tiger prawns can easily cost more, especially when supply is tight.
This is why this one day event matters. It is not just about buying prawns; it is about securing premium seafood at a price that makes sense.
Why tiger prawns, specifically?
Tiger prawns are prized for their sweet and juicy meat. They have a firm texture that gives a very satisfying bite, making them suitable for a variety of cooking methods. Unlike smaller prawns that can sometimes turn rubbery, tiger prawns hold up well under heat, whether boiled, grilled or stir-fried.
If families are planning a steamboat session, these prawns are a perfect addition. Once dipped into a bubbling broth, their natural sweetness comes through beautifully. There is something incredibly comforting about cooking fresh prawns in steamboat – the shells turning bright orange, the aroma rising with the steam, and the anticipation before peeling them at the table.
For those who prefer something with a little wok hei, stir-frying is another excellent option. With garlic, butter, chilli or even salted egg sauce, tiger prawns absorb flavours well while retaining their juicy centre. The firm texture means they do not break apart easily, making them visually impressive when served.
Grilling is another method that truly highlights their quality. Over charcoal or a hot grill pan, the shells develop a smoky fragrance while locking in the juices. A simple squeeze of lime and a light sprinkle of salt can be enough to let the prawns shine without overpowering their natural taste.
The timing of this promotion is also ideal. Festive seasons in Singapore often revolve around food. Whether families are preparing for reunion dinners, hosting friends, or simply stocking up on quality ingredients for the week, this is a chance to elevate the menu without overspending.
However, because this is a one day only sale starting at 9AM till stocks last, planning is important. Seafood enthusiasts know that good deals on live produce tend to move quickly. Early birds will likely have the best selection. Heading down in the morning could make the difference between securing the freshest batch and missing out.
The promotion is happening at two specific outlets: JEM (Level 2) and City Square Mall (Basement 2). Both locations are convenient, especially for those staying in the West or near the city area. JEM is easily accessible via Jurong East MRT, while City Square Mall sits right above Farrer Park MRT, making it convenient for central and north-east residents.
For those who enjoy the experience of selecting live seafood, there is also something quite satisfying about seeing the prawns swimming before purchase. It adds a sense of assurance and transparency. Customers can visually confirm the quality and vitality of the prawns themselves.
It is also worth mentioning that DON DON DONKI frequently introduces limited-time offerings that are not always repeated. When they bring in something special, especially fresh seafood with a short supply window, it tends to be a one-off or seasonal highlight. That makes this 11 February 2026 event even more appealing.
Beyond the price and freshness, this promotion is about enjoying food at its best. Good ingredients elevate home cooking. They make ordinary meals feel special. Families gathering around a pot of steamboat or sharing a plate of grilled tiger prawns create moments that go beyond just eating. It becomes about conversation, laughter and shared experiences.
For home cooks who take pride in serving quality dishes, this is an opportunity to impress guests without straining the budget. For those who simply love seafood, it is a rare chance to buy live tiger prawns at a fair price from a reputable retailer.
If anyone wants to see the original source details, they can refer to DON DON DONKI Singapore’s Facebook post here:
https://www.facebook.com/100078244366577/posts/901828175768653/?rdid=HioToSWZ4GiShZh2#
As always with limited seafood promotions, it is advisable to head down early, check the queues, and be prepared. Bringing an insulated bag could also help maintain freshness during the trip home, especially if travelling a distance.
In a city where food is part of the culture and festive meals are taken seriously, deals like this are worth noting. Live tiger prawns at $2.10 per 100g, farm to store within 24 hours, available at two convenient locations, and only for one day – this is the sort of promotion that seafood lovers should not ignore.
For anyone planning a special meal, considering upgrading their steamboat ingredients, or simply wanting to enjoy premium seafood without premium pricing, 11 February 2026 is a date to mark down.
Promotional/Event Details:
Date: 11 February 2026 (One Day Only)
Time: From 9AM till while stocks last
Venue:
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DON DON DONKI JEM (Level 2)
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DON DON DONKI City Square Mall (Basement 2)
Price: $2.10 per 100g
Product: Live Tiger Prawns (Farm to store within 24 hours)
Source: https://www.facebook.com/100078244366577/posts/
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