If there’s one thing that consistently brings excitement to collectors and coffee lovers alike, it’s a new merchandise release from Starbucks. This August, Starbucks Singapore is raising the bar once again by teaming up with the ultra-popular Japanese character brand, Mofusand, to launch a charming Classic Collection that fans of both brands are unlikely to want to miss.
For those unfamiliar, Mofusand is known for its irresistibly cute cat characters, often dressed in whimsical outfits or captured in hilarious yet adorable scenarios. Their unique art style and massive following make any collaboration with them a major event — and this upcoming drop with Starbucks Singapore is no exception.
The Mofusand™ + Starbucks® Classic Collection officially launches from 13 August 2025 in stores across Singapore and on the Starbucks® Online Store. However, the fun starts earlier on 11 August 2025, when a special delivery campaign begins. So if you’re already itching to get your hands on these cute collectibles, keep reading — because this limited-time offer has multiple layers that make it even more rewarding for Starbucks fans.
What’s in the Mofusand x Starbucks Collection?
At the heart of the campaign is the highly-anticipated main merchandise drop. Expect to find a thoughtfully curated selection of adorable drinkware and collectibles designed in the signature green tones associated with both Starbucks and Mofusand. It’s an elegant mix of playfulness and classic branding that will appeal to collectors and everyday users alike.
Whether you’re into functional tumblers or limited-edition items that deserve a place on your display shelf, there’s bound to be something you’ll fall in love with. The collection will be available only while stocks last — and given the history of such releases, items are expected to sell out fast.
Another reason why this campaign is special is because Starbucks Singapore is putting limits on the quantity customers can buy. Each customer will only be allowed to purchase 2 pieces per item, which helps ensure that more people have a fair chance of snagging something for themselves. This restriction is especially helpful in preventing bulk buying and reselling, which can often sour the experience for everyday fans.
Member-Only Perks with Starbucks® Rewards
Starbucks hasn’t forgotten about their loyal members. If you’re part of the Starbucks® Rewards programme, you’re in for an additional treat — or rather, two.
Members who make an in-store purchase can add a limited-edition Mofusand Straw to their purchase for just $6.90. There are two designs to choose from, both equally adorable and unique. It’s a fun and affordable way to own a piece of the collaboration, especially if you don’t plan on grabbing one of the larger items from the collection.
These straws will be available exclusively in stores and are only offered to Starbucks Rewards members. If you’re not yet a member, this is a great time to join. Membership is free, and it opens the door to exclusive promotions, rewards, and birthday treats. You can sign up directly via their official site: https://www.starbucks.com.sg/
Free Gift with Delivery Orders
For those who enjoy having their coffee or refreshments delivered, Starbucks is rolling out a special freebie beginning 11 August 2025. Place a delivery order with a minimum spend of $25 nett (before delivery fees) through Starbucks® Delivers, Grab, Foodpanda, or Deliveroo, and receive a complimentary Mofusand Cup Sleeve Blind Pack.
These blind packs are gifted randomly and are subject to limited stock availability. So, while you may not be able to choose which design you get, the surprise element is part of the fun. Plus, it’s a lovely little collectible to add to your Mofusand-themed collection.
As with all promotions tied to delivery, availability may vary depending on the delivery partners and participating outlets. So if you’re planning to order for the GWP (gift with purchase), it’s best to do so early.
Why Should You Check Out This Promotion?
1. Perfect for Collectors and Fans:
This is a rare collaboration that merges the universal appeal of Starbucks with the niche charm of Mofusand. For fans of either (or both), it’s an opportunity to own exclusive merchandise that won’t be easily found again.
2. Limited Quantities = High Value:
Items in this collection are available only while stocks last, and with quantity limits in place, each item becomes more valuable from a collector’s standpoint. They’re not just cute — they’re exclusive.
3. Something for Everyone:
From practical items like tumblers to whimsical collectibles and accessories, there’s a wide range that fits different preferences and budgets. Even if you’re not planning on going all-out, you can still be part of the event with an affordable $6.90 straw add-on or a GWP through delivery.
4. Great Excuse for a Starbucks Treat:
Let’s face it — sometimes all it takes is the slightest nudge to indulge in your favourite coffee or beverage. This campaign gives fans the perfect reason to visit a nearby outlet or place a delivery order and get rewarded with adorable extras.
5. Member-Only Exclusivity Adds Value:
If you’re already a Starbucks Rewards member, this is the kind of perk that makes being part of the programme worthwhile. If you’re not, joining is simple and provides access to more future exclusives, points, and gifts.
Pro Tips for Securing Your Favourite Items
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Go early on launch day (13 August 2025): As always with limited-edition releases, the early bird gets the worm — or in this case, the cutest merch.
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Use multiple platforms: If you can’t head to a store, check the Starbucks Online Store when the clock strikes opening hour. Be prepared with your payment options and shipping details.
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Sign up for Starbucks Rewards beforehand: Don’t wait until the day itself. Get your account sorted early so you can enjoy the $6.90 straw offer seamlessly.
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Double-check delivery platforms from 11 August 2025: Whether you’re using Grab, Foodpanda, or Deliveroo, ensure you’re ordering from participating stores and hitting the $25 nett minimum.
Whether you’re a casual fan or a full-on merchandise collector, this Mofusand x Starbucks campaign has something heartwarming and delightful in store. From practical drinkware to playful accessories and exclusive freebies, it’s the kind of thoughtful promotion that brings added joy to your regular coffee runs — and makes the experience all the more memorable.
Promotional/Event Details:
Date:
– Delivery Giveaway Starts: 11 August 2025
– Main Collection Launch: 13 August 2025
Time:
– In Stores: From opening hour
– Online: From launch timing listed on Starbucks® Online Store
Venue:
– All Starbucks Stores in Singapore
– Online at: https://www.starbucks.com.sg
– For delivery: Starbucks® Delivers, Grab, Foodpanda, Deliveroo
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