If there’s one thing beauty enthusiasts in Singapore always have their eye on, it’s a brilliant cosmetics sale — and this June, Novela Singapore is answering that call with a major promotion that’s hard to ignore. From 11 to 16 June 2025, shoppers can enjoy up to 75% off on a wide range of makeup favourites both in-store and online. Whether someone is a seasoned beauty junkie or just looking to restock their essentials, this is a rare chance to grab some high-quality items at a fraction of the usual price.
Let’s face it — makeup in Singapore can often cost a pretty penny, especially when it comes to premium brands. But thanks to this limited-time Makeup Star Buys event at Novela, they can now indulge in all their favourite products without the guilt of overspending. The discounts are not just token markdowns — we’re talking genuine savings that go as high as 75% on palettes, lipsticks, foundations, blushes, and more.
This isn’t one of those sales where only a handful of selected items are discounted either. Based on their track record, Novela is known for stocking some of the most sought-after makeup brands in the region — and their promotions tend to cover a significant portion of their inventory. So, whether someone is a fan of bold eyeshadow palettes, long-lasting matte lipsticks, or lightweight setting powders, there’s likely something in this sale for everyone.
Why should beauty lovers be excited about this?
Firstly, makeup has become more than just a tool for enhancing appearance. For many people, it’s a form of self-expression, a mood-booster, and a daily confidence ritual. When products are available at such a steep discount, it allows them to experiment with new looks or try premium brands they might not have been able to afford at regular prices.
Secondly, the timing is just perfect. Mid-year often brings about a lull between festive sales, and having a beauty sale right now makes for the perfect pick-me-up. Plus, let’s not forget — school holidays are in full swing, and many are prepping for summer holidays or upcoming weddings and events. What better time to stock up on beauty must-haves?
Additionally, Novela is not an obscure pop-up. They have built a reputation in Singapore as a reliable destination for genuine luxury and mid-range beauty products. Their stores are well-located and their online platform is easy to navigate, so even if someone prefers to shop from the comfort of home, they won’t be missing out.
What to look out for in this sale?
Those who’ve previously shopped with Novela know they often carry international favourites like Estée Lauder, MAC, Lancôme, Urban Decay, Shiseido, and NARS. Promotions like this typically include selected items from these premium labels, making it the ideal time to either grab a backup of that favourite lipstick or finally invest in a full-sized skincare set.
Eyeshadow palettes are always quick to sell out during Novela sales. If someone’s been eyeing that bold palette they hesitated to buy previously, now is the time. Lip products — especially limited edition colours — are also fan favourites that tend to disappear fast. With 75% off, even items considered splurges at regular prices suddenly become accessible.
In-store vs Online Shopping – Which One Should You Choose?
The best part is the flexibility. For those who enjoy the experience of physically swatching products or need a little assistance from knowledgeable staff, popping into a Novela store would be a rewarding trip. They’ll be able to test products on the spot and compare textures and finishes with the help of in-store lighting.
But if staying in is more their speed, Novela’s website is stocked and ready to handle all orders throughout the promotion period. Many of the products offered in-store are also available online, and shipping within Singapore is typically efficient. Plus, shopping online allows them to avoid crowds and take their time exploring the full range of items on offer.
A chance to stock up smartly
Let’s not forget, makeup and skincare items have a shelf life — but they also come with manufacturing dates that allow for careful planning. Smart shoppers often take advantage of such sales to build a rotating stock of their frequently used products. That means no more last-minute panic when their favourite concealer runs out.
And since gifts, birthdays, and celebrations are always around the corner, this sale offers the perfect opportunity to buy gifts ahead of time without the stress of paying full price.
Singapore’s beauty scene is vibrant – and so should your collection be
Singapore is a city where style and self-care go hand-in-hand. From workplace confidence to weekend outings, a good makeup routine makes all the difference. With this generous sale, Novela is offering more than just makeup — they’re offering access to quality, luxury, and expression.
These discounts also level the playing field — students, young professionals, and budget-conscious beauty fans can now experience the thrill of luxury makeup without the usual cost barrier. Novela’s promotion empowers them to look and feel their best, no matter the budget.
So why wait? Whether they’re due for a beauty refresh or simply want to indulge a little, Novela’s Makeup Star Buys Sale is well worth checking out. But shoppers shouldn’t delay — the best items tend to sell out quickly, and once the sale ends on 16 June 2025, prices will return to normal.
Head over to any Novela store island-wide or shop directly via their online platform. Take advantage of the fantastic offers, explore new shades, and walk away feeling like the star of their own beauty show.
More information available here: https://www.facebook.com/100063934838152/posts/
Promotional/Event Details:
Date: 11-16 June 2025
Time: During operating hours
Venue: All Novela stores across Singapore and online via Novela’s Website

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