If there is one thing that consistently gets people in Singapore excited, it is a well-timed drink promotion that comes with something extra on the side. Not just a discount, but a collectible, something that feels like a small reward for simply enjoying a favourite beverage. This time around, CHAGEE has teamed up with rising K-pop group NMIXX for a limited-time collaboration that blends milk tea culture with fan merchandise, and it is already shaping up to be one of those short-lived promotions people will talk about after it ends.
Running from 11 to 13 May 2026, this special campaign is themed around NMIXX’s comeback EP Heavy Serenade, and it carries a pretty clear message for fans and casual drinkers alike: if there is ever a moment to enjoy CHAGEE milk tea, this is it.
A collaboration that feels personal to fans
K-pop collaborations with food and beverage brands are not new in Singapore, but what makes this one slightly more interesting is how it is packaged. CHAGEE has chosen to highlight “Sullyoon’s Pick”, which gives the entire promotion a more personal touch rather than a generic branding exercise. For fans of NMIXX, especially NSWERs following the group closely, this immediately adds collectible value to the items being offered.
Instead of just releasing standard merchandise, CHAGEE is offering two limited-edition items:
- A CHAGEE x NMIXX handheld fan
- A limited-edition cup sleeve
Both feature exclusive comeback visuals tied to Heavy Serenade, making them more than just functional add-ons. They are designed as keepsakes, the kind people tend to keep long after the drinks are finished.
How the promotion actually works
What makes this campaign straightforward is that it does not require complicated steps or lucky draws. Everything is tied directly to drink purchases through the CHAGEE mobile app.
To get the handheld fan, the requirement is simple:
- Purchase 2 Large Fresh Milk Teas in a single order via the official CHAGEE app
Eligible drinks include some of CHAGEE’s popular milk tea options:
- BO•YA Jasmine Green Milk Tea
- Peach Oolong Milk Tea
- Da Hong Pao Milk Tea
Each of these already has its own loyal following, so pairing them with a collectible fan makes the deal more attractive for both regular customers and first-timers.
For those who are not planning to buy in bulk, there is still an entry point:
- Purchase 1 Large Fresh Milk Tea to receive 1 limited-edition cup sleeve
This tiered structure is smart because it allows different types of customers to participate without feeling left out.
Why the app matters for redemption
One important detail that cannot be missed is that everything must go through the CHAGEE mobile app. Walk-in orders alone will not qualify for the giveaway, and third-party delivery platforms are also excluded.
This pushes customers into the brand’s own ecosystem, which is increasingly common for F&B promotions in Singapore. From a practical perspective, it also ensures smoother tracking of redemptions and reduces confusion at stores.
Once the order is placed through the app, customers simply collect their drinks at the selected outlet and receive the eligible merchandise while stocks last.
Where the promotion is available
The campaign runs across all CHAGEE outlets islandwide in Singapore, which makes it quite accessible no matter where someone is located. Whether it is in a shopping mall, a neighbourhood outlet, or a high-traffic city location, the promotion is intended to be widely available.
There is only one exception:
- The CHAGEE Asian Civilisation Museum (ACM) pop-up store is excluded from this promotion
This is worth noting for anyone planning a visit specifically for the campaign.
Why this kind of promotion works so well
At first glance, it might seem like just another brand collaboration, but there is a reason these campaigns tend to perform well in Singapore.
First, there is the culture of collectible merchandise. Many people here enjoy limited-edition items, especially when tied to pop culture. It is not necessarily about collecting everything, but about owning something that feels temporary and exclusive.
Second, CHAGEE has built a strong reputation around its fresh milk tea range. Drinks like BO•YA Jasmine Green Milk Tea and Peach Oolong Milk Tea are already familiar to many, so the promotion does not rely on introducing unfamiliar products. Instead, it builds excitement around what people already enjoy.
Third, there is the timing. A three-day window from 11 to 13 May 2026 creates urgency. It is not stretched over weeks, which means customers are more likely to act quickly rather than postponing.
The fan appeal goes beyond just fans
Even though this collaboration is clearly targeted at NMIXX fans, it does not exclude casual drinkers. The handheld fan itself is practical in Singapore’s weather, and cup sleeves are small but thoughtful additions that enhance the overall drink experience.
For those who are not deeply into K-pop, the promotion still works as a simple value-add: buy drinks, receive merchandise, enjoy something extra without additional cost.
That balance between fandom appeal and general consumer value is what makes this campaign stand out compared to standard “buy one get one” promotions.
Things to keep in mind before heading down
There are a few practical points worth remembering:
- Everything is while stocks last
- Only purchases through the CHAGEE app qualify
- Delivery platforms like Grab are not eligible
- The handheld fan requires a 2 Large Milk Tea bundle
- The cup sleeve requires 1 Large Milk Tea purchase
Because of the short promotional period, it is very likely that popular outlets or peak hours will see higher demand. Going earlier in the day or placing orders in advance through the app could help avoid disappointment.
Final thoughts
This CHAGEE x NMIXX collaboration is one of those short, high-impact campaigns that blends lifestyle, fandom, and everyday consumption in a way that feels effortless. It does not demand much from customers beyond ordering their usual drinks, yet it adds enough exclusivity to make it worth paying attention to.
For fans of NMIXX, it is an obvious must-collect moment tied to Heavy Serenade. For everyone else, it is still a chance to enjoy well-crafted milk tea with a little bonus on the side.
Either way, the window is small, and once 13 May passes, this is one of those promotions that will likely be remembered more than it is repeated.
Promotional/Event Details
Date: 11–13 May 2026
Time: During outlet operating hours
Venue: All CHAGEE outlets islandwide in Singapore (excluding CHAGEE Asian Civilisation Museum pop-up store)
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