11-13 August 2025: Starbucks Singapore, Mofusand™ Classic Collection Launch & Member Promotion

If there’s one thing that never fails to excite fans of limited-edition merchandise in Singapore, it’s a fresh drop from Starbucks. This August, something utterly charming is on the horizon — the much-anticipated Mofusand™ + Starbucks® Classic Collection will be available from 13 August 2025 onward, and it’s bound to capture the hearts of both coffee enthusiasts and kawaii collectors alike. With exclusive drinkware, member-only promotions, and a special gift-with-purchase deal for delivery orders, this campaign is shaping up to be more than just a typical retail launch — it’s an event.

So, what exactly is happening and why should Singaporeans mark their calendars for 11 to 13 August 2025? Let’s dive into the details and see why this campaign is worth their attention.

Mofusand Meets Starbucks — A Limited-Time Experience

Mofusand is a Japanese illustration brand known for its utterly adorable cats in quirky costumes and scenarios. Their art style leans heavily into the cute and whimsical, making it a natural match for a brand like Starbucks that often embraces playful designs in its seasonal merchandise.

The new Mofusand + Starbucks® Classic Collection promises a range of beautifully designed drinkware and collectibles — think tumblers, mugs, and accessories — all dipped in classic Mofusand green. While the full collection list hasn’t been officially unveiled yet, previous collaborations suggest fans can expect high-quality, Instagram-worthy pieces that are both practical and collectible.

The catch? These items are limited in quantity and restricted to two pieces per item per customer. That means if someone’s keen to add them to their collection or gift them to a fellow fan, they’ll need to head to stores early on 13 August — once the doors open — before stocks vanish.

Exclusive Member Deal: Mofusand Straws at a Steal

For those who are already Starbucks Rewards members — or those thinking of signing up — there’s a delightful perk waiting. Starbucks Singapore is offering members the chance to purchase a Mofusand-designed reusable straw at just $6.90 with any in-store purchase. There are two exclusive designs to choose from, both sure to charm.

Not a member yet? No problem. Signing up for Starbucks Rewards is easy, and doing so opens access not only to this promotion but also to future exclusive merchandise, free birthday treats, and accumulating Stars that can be redeemed for food and drink.

It’s worth noting that this straw promotion is only available in stores and limited to members. It’s another reason to pop into a Starbucks outlet in person and be part of the full experience.

Delivery Perks: Free Mofusand Cup Sleeve Blind Pack

The Starbucks Singapore promotion isn’t just confined to in-store purchases. On 11 August 2025, the brand is giving customers who order via delivery platforms (Starbucks® Delivers, Grab, Foodpanda, or Deliveroo) an extra treat. With a minimum spend of $25 nett (excluding delivery fees), shoppers will receive a free Mofusand Cup Sleeve Blind Pack — a randomly selected item from a limited pool.

This delivery perk is a fun way to surprise fans who might not be able to queue up in person or prefer their Starbucks favourites delivered to their doorstep. However, stocks are extremely limited, so it’s advisable to plan their delivery orders early in the day if they’re keen on scoring one of these collectible sleeves.

Why This Promotion Is Worth Their Time

There are a few reasons why this launch stands out and why bargain hunters and collectors alike should take notice:

Exclusivity & Limited Stock:
The core allure of this campaign is its exclusivity. The Mofusand-themed merchandise will only be available for a short period and in limited quantities. For those who appreciate cute collectables or want to own Starbucks merchandise that’s both unique and visually appealing, this is a golden opportunity.
Member-Only Privileges:
The added incentive for Starbucks Rewards members, such as the reusable straws at a discounted price, makes signing up for the programme a no-brainer. It not only enhances the shopping experience but also builds long-term value through ongoing rewards.
Nationwide Availability:
All Starbucks outlets across Singapore will carry the Mofusand Classic Collection. So, whether one lives in the east or west, there’s no need to travel far to participate — convenience is a key advantage here.
No Minimum Spend for In-Store Perks:
One does not need to spend a fortune to enjoy the perks. Simply purchasing any item in-store allows a Rewards member to buy the straw at $6.90. This low barrier of entry ensures more customers can participate without stretching their budget.
Fun for Delivery Customers Too:
The campaign doesn’t forget those who prefer to stay in. With the blind pack giveaway on delivery orders, everyone gets a chance to engage with the promotion in some form — even from the comfort of their homes.
Perfect for Gifting or Collecting:
Whether they’re buying for themselves or gifting someone special, the Mofusand x Starbucks items offer the kind of appeal that transcends age groups. They’re suitable for students, young professionals, parents, or anyone who appreciates a dose of daily cuteness in their coffee routine.

How to Maximise the Deal

To make the most of this limited-time event, here’s what they can do:

Plan Ahead:
Decide which store to visit and aim to arrive early on 13 August when the main drop begins. Limited items tend to sell out fast, especially at central or high-traffic outlets.
Sign Up for Starbucks Rewards:
Even if someone doesn’t usually frequent Starbucks, signing up before the launch can unlock perks that they’ll enjoy beyond this campaign.
Set Reminders:
Since the collection and promotions span different dates (11 to 13 August), setting calendar reminders will ensure they don’t miss out on specific perks, especially the delivery promotion that starts earlier.
Order Delivery Early:
If planning to get the cup sleeve blind pack, place their delivery orders on 11 August as early as possible. Once stocks run out, that perk will disappear.

Final Thoughts

The Starbucks Singapore x Mofusand Classic Collection promotion is more than just a product drop — it’s a thoughtfully crafted campaign designed to appeal to both loyal customers and new fans alike. With exclusive merchandise, clever member incentives, and fun delivery perks, it strikes a balance between retail excitement and rewarding experiences.

Whether someone is a seasoned Starbucks collector, a lover of Mofusand’s whimsical art, or just someone who enjoys a bit of cheer with their morning coffee, this is a promotion worth exploring. Make a note of the dates, get their membership sorted, and join in the excitement that’s brewing at Starbucks stores across the island.

Promotional/Event Details:

Date: 11-13 August 2025
Time:
- 11 August 2025: Delivery Promotion begins (with min. $25 nett spend on Starbucks® Delivers, Grab, Foodpanda or Deliveroo)
- 13 August 2025: In-store merchandise and member straw promotion starts when stores open
Venue:
- All Starbucks stores across Singapore
- Starbucks Online Store
- Delivery via Starbucks® Delivers, Grab, Foodpanda or Deliveroo