Every now and then, Singaporeans could use a little cheer to brighten their day — whether it’s after a long commute, a busy day at work, or just one of those afternoons that feel a bit too grey. SPC Singapore, known for their petrol stations and convenience stores, has found a simple yet thoughtful way to put smiles on faces. Between 10 October and 9 November 2025, SPC is running an exclusive Wellness Furry Charms Promotion in collaboration with SPH Media Newspapers — a campaign that’s all about positivity, self-care, and spreading a little joy through small, heartwarming surprises.
This promotion is perfect for anyone who loves adorable collectibles or simply enjoys thoughtful, feel-good items. It’s also a clever way to make the everyday act of buying your morning newspaper a little more rewarding. For a limited time, customers who purchase any two copies of SPH Media Newspapers at participating SPC Choices stores will receive a Limited-Edition Wellness Furry Charm blind box — a delightful little surprise that promises to lift your spirits and maybe even make your day.
The concept behind these Wellness Furry Charms is simple but meaningful. Each charm comes with a cheerful message that reminds people to slow down, stay positive, and not take life too seriously. The three designs feature cute characters and comforting phrases such as:
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“Relax… no need to kancheong!”
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“Steady pom pi pi — you can one!”
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“Feeling sad? Hug me, hug me!”
Each phrase captures that light-hearted, relatable Singaporean humour that makes you smile the moment you read it. It’s the kind of thoughtful touch that resonates, especially in a fast-paced city where everyone could use a gentle reminder to take things easy.
Why This Deal Is Worth Checking Out
What makes this promotion stand out is its mix of charm (quite literally) and accessibility. You don’t need to spend much or jump through complicated steps to join in. All you need to do is buy two newspapers — something many people already do daily. In return, you get a cute collectible that doubles as a stress reliever and a mood booster.
The blind box concept adds another layer of excitement. Since each box is sealed, you won’t know which design you’ll get until you open it. That surprise element makes the experience feel like a mini gift to yourself or a fun little game to share with friends and family. For those who enjoy collecting, this gives you a fun reason to visit SPC Choices stores more than once during the promotion period.
The limited-edition nature of these charms also makes them appealing to collectors. Once stocks run out, they’re gone for good — which means owning one could be something of a rare find. Whether you hang it on your bag, use it as a keychain, or simply keep it as a desk companion, each charm serves as a small reminder that life doesn’t always have to be so serious.
A Thoughtful Collaboration
This promotion highlights SPC’s effort to connect with customers beyond the usual petrol and convenience store experience. By teaming up with SPH Media Newspapers, they’re turning a regular purchase into a cheerful, interactive activity. It’s a refreshing approach that combines the love of local culture with the growing appeal of collectible items.
In many ways, this initiative promotes wellness and mindfulness in a creative, everyday manner. After all, wellness doesn’t always have to come from big gestures like spa visits or long holidays. Sometimes, it’s the small things — a friendly message, a cute keychain, a few kind words — that help make a person’s day better.
SPC and SPH Media seem to understand this well. Their collaboration feels less like a marketing gimmick and more like an act of kindness cleverly disguised as a promotion. It’s a lovely way to encourage people to pause for a moment, smile, and share that positivity with others.
Who Should Check It Out
If you’re someone who enjoys collecting limited-edition items, this is a promotion you won’t want to miss. The fact that these charms are exclusive to SPC Choices stores means they’re not available anywhere else, which adds to their uniqueness. They also make great little gifts for friends or colleagues who could use a cheerful pick-me-up.
Parents might also find this promotion appealing for their children. The colourful, soft charms are safe and fun to collect, making them a great surprise treat after school or during weekend errands. It’s also a clever way to get kids excited about newspapers and reading — since the charm comes with the purchase of SPH Media Newspapers, it could encourage more families to bring printed news back into their daily routine.
Even for adults, there’s a nostalgic joy in owning something tactile and meaningful. Many people in Singapore have fond memories of collecting small toys or charms from shops during their childhood, and this campaign taps right into that same sense of delight.
Tips for Enjoying the Promotion
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Visit early – Since the charms are limited-edition, stocks are expected to run out quickly. Visit SPC Choices stores as soon as possible to increase your chances of getting all the designs.
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Buy with friends – If you and your friends all purchase newspapers together, you can swap charms and help each other complete the set.
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Check different SPC Choices outlets – Availability may vary by store, so exploring different outlets could improve your chances of finding more designs.
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Share the joy – The charm messages are all about positivity. If you receive one that really speaks to you, consider giving another to someone who could use the encouragement.
This promotion is one of those small but memorable experiences that shows how brands can creatively connect with customers. It transforms something as ordinary as buying newspapers into a simple act of joy — and in today’s fast-paced world, that’s a message worth celebrating.
So, if you’re passing by an SPC station anytime from 10 October to 9 November 2025, why not stop by and take part in this cheerful little campaign? With every two SPH Media Newspapers you purchase, you’ll not only stay updated on the latest news but also walk away with a fluffy, feel-good charm that might just make your day brighter.
After all, good vibes are meant to be shared — and SPC’s Wellness Furry Charms are the perfect way to spread them.
For more information, visit: SPC Singapore Facebook Post
Promotional/Event Details:
Date: 10 October–9 November 2025
Time: While stocks last during store operating hours
Venue: All SPC Choices stores across Singapore
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