Singaporeans have a deep affection for bubble tea and refreshing iced beverages, and there’s a new destination in town ready to steal the spotlight—MIXUE has officially opened its doors at Tanjong Pagar Plaza. Known for its value-for-money drinks, adorable merchandise, and vibrant store ambience, MIXUE is more than just a place to grab a thirst quencher. It’s an experience that blends affordability, fun, and flavour in one spot.
So, what’s the buzz all about? With the grand opening celebration in full swing starting from 10 June 2025, there’s every reason to pop by and discover why MIXUE has become such a sensation in other parts of Asia—and now right here in the heart of Singapore.
What Makes MIXUE Stand Out?
MIXUE might be new in Tanjong Pagar, but the brand has already built a strong following across Asia, thanks to its incredibly budget-friendly drink offerings and its whimsical brand personality. Think delightful iced teas, creamy milk-based drinks, fruit slushes, and their popular soft-serve ice cream—all at prices that won’t leave a dent in your wallet.
In Singapore’s competitive food and beverage scene, it’s rare to find a spot that offers both low prices and high satisfaction. That’s exactly what MIXUE delivers.
Beyond the drinks, they’re adding an extra layer of charm with a range of exclusive gifts for early visitors—soft toys, limited-edition cups, and other adorable goodies that align with the brand’s playful image. These aren’t your run-of-the-mill giveaways—they’re collectibles fans will want to get their hands on.
Why Visit the Tanjong Pagar Outlet?
Located conveniently at Tanjong Pagar Plaza, this new outlet is a great addition for both office workers in the CBD and residents nearby. Whether you’re heading out for lunch, walking home, or taking a break from work, the outlet provides a welcome escape with its chill vibe and cheerful service.
The store itself is styled to reflect MIXUE’s identity: bright colours, clean design, and their iconic snowman mascot making a friendly appearance. If you’re someone who enjoys snapping a few photos for social media, the décor here will not disappoint.
And let’s not forget the limited-time exclusive gifts available during the opening promotion. These are designed to surprise and delight loyal fans and first-timers alike. It’s not every day a drink shop opens and offers something beyond beverages—this is MIXUE going the extra mile to make their grand opening truly memorable.
What’s On The Menu?
One of the best reasons to stop by MIXUE is the extensive, yet uncomplicated, menu. They focus on doing a few things exceptionally well. Expect customer favourites like:
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Strawberry Smoothie – fruity, refreshing, and just the right amount of sweet.
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Lemon Tea – perfect for cooling down on a humid day.
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Milk Tea with Pearls – a classic that’s done right and always satisfying.
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Original Soft-Serve Ice Cream – creamy, light, and ideal as an afternoon pick-me-up.
The price point is what really turns heads—most drinks hover around $2 to $3, which is exceptionally affordable given Singapore’s high cost of living. For students, working adults, and families alike, MIXUE offers the chance to enjoy a treat without thinking twice about the budget.
Perfect for All Ages
Whether you’re a secondary school student looking for an after-school hangout, an office worker on the hunt for a mid-day refresher, or a parent with little ones who love ice cream and cute characters, MIXUE is the kind of place that appeals to everyone.
Plus, the gift items are not just kid-friendly—they’re ideal for anyone who appreciates a bit of light-hearted fun. From plush toys to themed cups, these gifts give customers a bit of MIXUE to take home.
And with MIXUE’s commitment to high standards in hygiene, ingredients, and service, it’s an enjoyable experience that’s also reliable. You know what you’re getting every time—and that consistency builds trust and keeps people coming back.
A Brand That Cares
What sets MIXUE apart is their drive to become more than just a drink shop. Their branding is light-hearted and positive, with an emphasis on creating joy through small treats. Whether it’s through their drink recipes or their promotional events, MIXUE consistently aims to brighten someone’s day.
By joining in the grand opening celebration, customers also become part of something bigger—a shared moment with the community and a chance to welcome a brand that brings flavour and happiness to everyday life.
A Great Stop for Locals and Tourists
Tanjong Pagar is already a favourite area with its mix of heritage charm and modern conveniences. The addition of MIXUE gives both locals and tourists another reason to stop by.
For tourists exploring the neighbourhood, MIXUE offers a quick and affordable way to cool off and recharge. For locals, it’s one more quality stop in an already vibrant district. The store’s opening promotion sweetens the deal and adds to the buzz, making it a hot spot for foodies, bargain-hunters, and Instagrammers alike.
Final Thoughts
If you’ve never been to MIXUE, now’s the perfect time to check it out. And if you’re already a fan, you’ll want to experience this new outlet while the opening promo is still running. This isn’t just about grabbing a drink—it’s about enjoying an experience, collecting cute gifts, and celebrating the arrival of a beloved brand in Singapore.
They’re offering something rare: affordable indulgence, a friendly environment, and exclusive giveaways—without the high price tag. In a city where everything moves quickly and costs add up fast, MIXUE feels like a little reward worth taking time for.
So make your way to Tanjong Pagar Plaza and join the celebration. Whether you walk away with a plush toy, a cup full of sweet refreshment, or just a smile, it’s a place worth visiting again and again.
Promotional/Event Details:
Date: 10 June 2025 Onward
Time: During Operating Hours
Venue: Tanjong Pagar Plaza, Singapore
Source: MIXUE Official Facebook
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