If you have ever found yourself missing the delightful taste of Japan, the Isetan Nihon Tastes Fair might just be the closest thing to experiencing it without leaving Singapore. Running from 10 to 23 October 2025, this limited-time fair at Isetan Scotts Supermarket Basement is a celebration of authentic Japanese flavours, textures, and culinary craftsmanship. Whether you are a fan of savoury omurice or crave the sweetness of Kyoto confections, this fair brings together a thoughtfully curated selection of products that reflect Japan’s deep love for good food.
The Isetan Nihon Tastes Fair is more than just another supermarket event—it’s a culinary journey through Japan’s regional specialties and artisanal delicacies. Each featured brand and product represents a slice of Japanese heritage, made by producers who take pride in quality and authenticity. This year, visitors can look forward to enjoying a variety of premium Japanese treats, including the Hokkyokusei Chicken Omurice at $14 per serving, the Mitate Sizuku Kyoto confections priced at $34.90 per box, and the Taimatsu Brown Sugar Steamed Cake available at just $5 per piece. For those who prefer savoury and indulgent tastes, the Kaneko Busan Dried Scallop, starting from $75 per 100g, is a must-try.
What makes this fair particularly special is how it highlights the balance between traditional and modern Japanese gastronomy. Take, for instance, the Sugi Bee Garden Yuzu & Honey, priced at $33 per 500g—this product is both a healthful delight and a testament to Japan’s dedication to natural flavours. Yuzu, a fragrant citrus fruit, pairs beautifully with honey to create a refreshing, versatile ingredient that can be used in teas, desserts, or even salad dressings. And for those with a sweet tooth, Eiwa Ohagi—a soft rice ball coated in sweet bean paste—offers the perfect bite of nostalgia and comfort at $5.90 per piece.
The beauty of the Isetan Nihon Tastes Fair lies in its attention to authenticity. Rather than offering mass-produced snacks or generic items, the fair focuses on quality, bringing together small producers and heritage brands that continue to make their goods with care and tradition. You can taste the difference in every bite—the fluffiness of the omurice, the refined sweetness of Kyoto desserts, and the depth of flavour in their seafood and honey products.
Visiting the fair feels almost like stepping into a Japanese marketplace, where aromas of freshly prepared dishes fill the air, and shelves are lined with delicacies waiting to be discovered. It’s an immersive experience that appeals not only to your palate but also to your curiosity. If you’ve ever wanted to understand what makes Japanese cuisine so distinctive, this is the perfect opportunity.
Beyond the food, what’s truly rewarding is the sense of discovery that comes with events like this. You’re not just buying products—you’re learning about the stories behind them. Many of these featured brands have been perfecting their craft for decades, if not generations. Hokkyokusei, for example, has been renowned for its omurice since 1922 in Sapporo, Japan, and now their iconic dish is available right here in Singapore for a limited time. Similarly, Sugi Bee Garden’s honey is harvested from pristine Japanese landscapes, reflecting a philosophy of sustainability and purity that’s deeply ingrained in Japanese food culture.
Another reason to visit is the accessibility of it all. There’s no need to travel far or spend excessively to enjoy these premium Japanese flavours. The fair is conveniently located at Isetan Scotts Supermarket Basement—an easily accessible venue right in the heart of Orchard. You can stroll in after work, during lunch breaks, or while shopping along Orchard Road, and walk out with authentic Japanese products that would otherwise be difficult to find locally.
For food enthusiasts or anyone planning a cosy dinner at home, this fair is also a great opportunity to stock up on unique ingredients. Imagine preparing your own Japanese-inspired meal using premium honey or dried scallops sourced directly from Japan. These products can elevate home cooking into something truly special. The event’s layout encourages exploration, so visitors can browse, taste, and ask questions about each item—making it both a shopping and learning experience.
Moreover, the timing of the Isetan Nihon Tastes Fair makes it an excellent prelude to the festive season. With Christmas and year-end celebrations just around the corner, these authentic Japanese treats make thoughtful gifts. A box of Kyoto sweets or a jar of Yuzu honey would surely impress family, friends, or colleagues who appreciate fine food.
There’s also a cultural aspect to this fair that’s worth noting. Japanese cuisine is built on harmony, presentation, and respect for ingredients. By visiting the Isetan Nihon Tastes Fair, you’re not only enjoying good food—you’re experiencing a part of Japan’s culture that values craftsmanship and detail. Every item available has been made with care, reflecting the philosophy of “shokunin”—a dedication to mastery and excellence.
In today’s busy world, where convenience often trumps quality, the fair serves as a reminder of the joy of slowing down to appreciate something genuine. Whether it’s the delicate sweetness of Kyoto mochi, the savoury depth of scallops, or the comforting warmth of omurice, each bite connects you to a culinary tradition that has stood the test of time.
If you’ve ever been curious about authentic Japanese food beyond sushi and ramen, this event offers a rare opportunity to expand your palate. It’s a feast not just for the taste buds, but for the senses—a chance to explore Japan’s food culture from Hokkaido to Kyushu without leaving Orchard Road.
So, why should you go and enjoy this deal? Because fairs like these don’t happen every day. It’s an invitation to indulge in authentic Japanese flavours, discover new products, and bring a taste of Japan home with you. Whether you’re a long-time Japan enthusiast or simply someone who enjoys good food, the Isetan Nihon Tastes Fair promises an experience that’s both delicious and memorable.
Don’t wait too long, though—once the fair ends on 23 October, these exclusive items might be gone until next year. Make time to visit Isetan Scotts Supermarket Basement and immerse yourself in the flavours of Japan while this special promotion lasts.
Promotional/Event Details:
Date: 10–23 October 2025
Time: During Isetan Scotts Supermarket operating hours
Venue: Isetan Scotts, Supermarket Basement
For More Information: https://www.isetan.com.sg/
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