When it comes to finding true value for money in Singapore, one name consistently stands out—NTUC FairPrice. From everyday groceries to household basics, they have built a reputation for offering quality goods at competitive prices. But every now and then, they go the extra mile to stretch your dollar further. This week is one of those moments.
From 10 to 16 April 2025, NTUC FairPrice is rolling out their highly anticipated Housebrand Promotion—a weeklong event packed with fantastic deals on trusted products families across Singapore reach for every single day. With savings reaching as high as 83%, it’s more than just a sale—it’s a smart shopping opportunity that should not be missed.
If you’re someone who enjoys finding value in your purchases or simply needs to restock the kitchen and home essentials, then this week’s FairPrice Housebrand event is right up your alley. Here’s why this sale stands out and what shoppers can look forward to.
Why You Shouldn’t Miss This Deal
Let’s face it—living in Singapore can get expensive, especially when you’re managing a household. That’s why promotions like these are such a breath of fresh air. NTUC FairPrice isn’t just slashing prices; they’re delivering trusted quality at rates that help stretch household budgets.
The FairPrice housebrand has long been known for offering dependable alternatives to branded products without compromising on quality. Whether it’s the pantry staples, chilled meats, personal care items, or frozen favourites—these are products that locals return to again and again.
What makes this promotion even more attractive is the range and diversity of items on offer. Whether you’re a home cook, a busy parent, or simply someone who enjoys a good deal, there’s something here for everyone.
Highlight Deals You’ll Want to Grab
1. Meat & Protein Picks
For those who start their day with a hearty breakfast, look no further than FairPrice Streaky or Back Bacon 200g packs. Typically priced at $9.78 for two, they’re now available at just 2 for $7.95. Ideal for brunch lovers and those seeking more protein in their meals, these are perfect for a weekend fry-up or a quick bacon sandwich before work.
2. Traditional Spreads at Lower Prices
There’s something comfortingly nostalgic about a slice of toast with kaya. FairPrice XO Premium Kaya (410g) is now just $4.50 per bottle. Rich in coconut flavour and lower in sugar, this spread delivers the traditional taste Singaporeans love—perfect for mornings or an afternoon snack with kopi.
3. Freshening Up the Home
Keep your bathroom smelling clean and fresh with FairPrice Scented Gel (180g), available in delightful variants such as White Musk Serenity, Sakura Blossom, and Green Apple Bliss. At $2.80 (down from $3.99), it’s a small price to pay for big freshness.
Need tissues? The FairPrice Royal 2-Ply Bathroom Tissues (10 rolls x 180g) are going at 2 packs for $9.35. These quality tissues are gentle, durable, and offer great value for families.
4. Frozen & Ready-To-Eat Options
Busy evenings are no excuse to compromise on taste. With FairPrice Frozen Seaweed Chicken and Chicken Yakitori (with Soy Sauce), preparing a satisfying dinner becomes a breeze. Both are priced at 2 for $8.45, making them an affordable and convenient choice for weeknight meals.
5. Dairy Staples for Daily Use
Whether you’re baking, cooking, or simply spreading some butter on toast, this deal is not to be overlooked. FairPrice Butter (Salted or Unsalted) 250g is now offered at 2 for $9.15—that’s an eye-watering 83% discount. Stock up now and keep your fridge ready for any culinary cravings.
6. Pantry Picks – For Cooking & Snacking
-
Enjoy café-style drinks at home with FairPrice Milk Tea (20s) at only $4.40 per pack.
-
For cooking needs, the FairPrice Extra Virgin Olive Oil (2L) is now available at $34.95, giving shoppers a solid $2.55 discount.
-
Need something fast and filling? Try FairPrice Instant Noodles in Curry or Chicken flavour. Each 5-pack bundle is available at just $3.35, ideal for quick lunches or rainy-night comfort food.
The Reliability of FairPrice Housebrand
NTUC FairPrice has invested years in building a housebrand that is not only affordable but also safe and of high quality. These products are routinely tested and quality-controlled to meet high standards. That’s part of why they’re trusted by thousands of households across Singapore.
The pricing may be wallet-friendly, but the value delivered is in the form of consistent quality. The packaging, freshness, flavour, and results in cooking or home use often rival or exceed many branded alternatives on the market.
Shoppers can also feel good knowing that by supporting housebrand items, they are helping to promote FairPrice’s larger vision of keeping everyday essentials affordable for all Singaporeans—especially in challenging economic times.
Where and When to Shop
This promotion is available at all NTUC FairPrice stores islandwide, including FairPrice supermarkets, FairPrice Xtra, and FairPrice Finest. Whether you’re near a heartland neighbourhood mall or shopping in a larger complex, chances are there’s a participating FairPrice outlet nearby.
Promotion Period: 10–16 April 2025
Availability: While stocks last
So plan your visit early in the week to avoid the weekend rush. Some of the most popular items—especially frozen goods and household essentials—tend to move fast when promotions like this hit the shelves.
Why It’s Worth the Trip
FairPrice isn’t just about groceries—it’s about community living. Their stores are designed to be clean, well-stocked, and easy to navigate, ensuring a smooth experience for every shopper. Add to that this week’s massive discounts, and you’ve got more than enough reason to swing by your nearest outlet.
This sale offers the perfect chance to top up your fridge, fill the pantry, and stock up the household—all while keeping your wallet happy. And with such a broad range of essential items being featured, there’s something to benefit every type of shopper, whether you’re buying for one or for a family of five.
So if you’ve been meaning to do a big restock or simply want to enjoy smarter spending this month, this is the week to do it. NTUC FairPrice’s housebrand promotion delivers real value in every sense—quality, savings, and convenience. Don’t miss it.
Promotional/Event Details:
Date: 10-16 April 2025
Time: Store operating hours (varies by location)
Venue: All NTUC FairPrice outlets across Singapore
Store Locator & Details
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.