There’s something exciting brewing this October for all book lovers, stationery enthusiasts, and bargain hunters in Singapore. Popular Bookstore Singapore has announced its much-anticipated 10.10 Super Sale, running from 10 to 12 October 2025, and it’s packed with incredible $10 deals that are hard to resist. Whether you’re looking to stock up on your favourite reads, grab school essentials, or pick up a few thoughtful gifts, this online-only promotion is one you won’t want to miss.
For anyone familiar with Popular, they would know that this bookstore isn’t just about books anymore. Over the years, it has become a go-to destination for affordable stationery, creative supplies, and even gadgets for students and professionals alike. This time, the 10.10 Super Sale is all about rewarding customers with jaw-dropping deals that make online shopping even more enjoyable.
Let’s face it — $10 doesn’t get you much these days, especially in Singapore. But when a trusted household name like Popular Bookstore rolls out an event that lets you grab quality products for just $10, it’s worth taking notice. The best part is that the promotion runs for three whole days, from 10 to 12 October 2025, so there’s enough time to browse through the deals and make the most of the savings.
So, what can shoppers expect during this online sale? The short answer — plenty of surprises. There will be books, stationery, and lifestyle items all going for just $10 each, while stocks last. From bestselling novels and educational materials to trendy notebooks, writing tools, and other school or office must-haves, the variety on offer promises something for everyone. The sale is exclusive to their online store, so shoppers can enjoy the convenience of scrolling through hundreds of products right from the comfort of home.
Why this sale is worth checking out
One of the biggest appeals of this 10.10 Super Sale is its accessibility. You don’t have to queue at physical outlets or rush through crowded aisles — all the bargains are available at your fingertips on the Popular Singapore website. The $10 deals make it a great opportunity to stock up on practical essentials while also discovering new titles or stationery designs that you might not usually buy at full price.
It’s also worth noting that Popular Bookstore rarely disappoints when it comes to online events. Their sales are known for offering genuine value, not just small markdowns that barely make a difference. In fact, many items that typically cost double or even triple the sale price often appear in their promotional line-ups. So, whether you’re a student preparing for the new term, a parent looking to restock your children’s supplies, or someone who simply loves a good read, this is the perfect moment to enjoy meaningful savings.
Beyond the price factor, there’s something deeply satisfying about shopping at Popular. It’s a brand that has been part of Singapore’s retail landscape for decades, associated with education, learning, and creativity. Supporting them during such campaigns not only helps you save money but also contributes to a homegrown brand that continues to innovate and stay relevant in the digital era.
The best way to make the most of the 10.10 Super Sale
Here are a few smart tips for those planning to shop during the sale period:
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Shop early: These $10 deals are only available while stocks last. It’s best to log in early on 10 October to secure the best items before they sell out.
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Create an account in advance: If you don’t already have a Popular account, set it up ahead of time so you can check out quickly once the sale begins.
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Browse the categories beforehand: Take some time to explore the website before the sale starts. Identify the categories or items that interest you the most — such as novels, children’s books, or art supplies — so you can jump straight into those sections when the deals go live.
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Look out for bundle deals: Occasionally, Popular throws in surprise bundles or special sets that offer even greater value. Keep an eye out for these as they’re often the first to go.
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Share the news: If you’ve got family members or friends who are avid readers or stationery lovers, let them know about this promotion. Shopping together might even mean sharing delivery costs or combining purchases for better savings.
The 10.10 period has become a major event for online shopping globally, and Popular Bookstore’s participation makes it even more exciting for Singapore shoppers. It’s not just about discounts; it’s about discovering good finds at prices that make sense. For families, this is also a great way to stock up ahead of the school term or even plan early for Christmas gifts.
Another advantage of this sale is that it’s held online, meaning you can shop anytime — day or night — without worrying about store hours. Whether you’re browsing on your phone during your commute or adding items to your cart after dinner, the experience is smooth and flexible. Popular’s website is user-friendly and neatly categorised, making it easy to find what you need quickly.
Why you shouldn’t miss this
Deals like these don’t come around often, and once the stocks are gone, they’re gone. For only three days, you can save big on quality products that are not just useful but also enjoyable. For book lovers, this is the time to grab that novel or self-improvement book you’ve been eyeing. For students, it’s a smart chance to get the materials you’ll need for upcoming semesters. And for those who simply enjoy browsing beautiful stationery, Popular’s $10 deals will likely make it hard to resist adding a few extras to your basket.
Moreover, Popular Bookstore has earned its reputation as one of the most reliable and customer-oriented retailers in Singapore. Their products are carefully curated, ensuring good quality at reasonable prices. During sale events like this one, customers get the best of both worlds — affordability and assurance of value.
At a time when every dollar counts, promotions like the 10.10 Super Sale remind people that good deals can still be found without compromising on quality. Shopping smart doesn’t mean buying less; it means buying better, and Popular’s sale gives everyone that opportunity.
So, if you’ve been waiting for the perfect reason to refresh your bookshelf, upgrade your desk supplies, or simply treat yourself to a few practical purchases, 10 to 12 October 2025 is the time to do it. Just remember — these deals are only available online, and once stocks run out, that’s it.
You can start browsing the sale now and prepare your wishlist at:
https://popular.com.sg/pages/double-dates
Don’t wait too long, because the best deals will be snapped up fast. This is your chance to enjoy Popular’s signature range of products at a fraction of the usual price — all from the comfort of your own home.
Promotional/Event Details:
Date: 10-12 October 2025
Time: 24 hours online
Venue: Shop Online at Popular Singapore
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