Sushi lovers, get ready to elevate your dining experience this September as Sushi Express rolls out an irresistible promotion that will truly ignite your taste buds. For a limited period from 1 September to 31 October 2025, diners can savour the much-anticipated Aburi Jumbo Salmon Sushi, freshly torched to perfection and accompanied by a FREE DIY Sauce Bar — all for just $2++ per piece.
Sushi Express has always been synonymous with quality, creativity, and fun dining, but this promotion takes it a notch higher. The highlight here is the premium Norwegian salmon, carefully sourced and flown in from Norway. The freshness is palpable from the very first bite. Unlike typical sushi offerings, the Aburi Jumbo Salmon is live-torched at selected outlets, giving it that smoky, caramelised edge which enhances the natural richness of the salmon. The sight of the live torching alone is enough to spark excitement — it’s almost like watching a mini culinary performance unfold right at your table.
Why this promotion is unmissable:
-
Premium Ingredients: Sushi Express is using high-grade Norwegian salmon, which is tender, succulent, and bursting with natural flavour. The attention to sourcing ensures that every bite is consistent and luxurious. Seafood aficionados will particularly appreciate the quality, as it is far above the standard sushi fare found at typical conveyor belt chains.
-
Interactive Dining Experience: The introduction of a DIY Sauce Bar is a first for Sushi Express. Diners can now personalise their sushi experience, mixing and matching sauces to craft their ideal bite. Whether you prefer a sweet teriyaki glaze, a fiery spicy mayo, or a tangy citrus dressing, the options are plentiful. This element of creativity allows diners to experiment and enjoy sushi in a way that feels completely their own.
-
Weekend Fun Meets Weekday Delight: For weekday diners, the live torching shows are scheduled from Monday to Thursday during lunch (12:30–2:00 PM) and dinner (6:30–8:30 PM) at selected outlets, including IMM, PLQ Mall, Westgate, West Mall, and Heartbeat@Bedok. Watching the chef expertly torch each piece adds an element of theatre and makes dining here feel like more than just a meal — it’s a full sensory experience. On weekends, the fun continues as the freshly torched Aburi Jumbo Salmon is delivered on the conveyor belt, with diners still enjoying full access to the DIY Sauce Bar. This combination of convenience and interactivity ensures that everyone gets a taste of the premium sushi action, regardless of when they visit.
-
Affordable Luxury: At $2++ per piece, this promotion brings premium sushi to the everyday diner at a surprisingly accessible price. For those who appreciate good food without the hefty price tag, this is a perfect opportunity to indulge in a luxury dining experience without guilt. Whether it’s a casual lunch with colleagues, a weekend treat with family, or a sushi date, this promotion offers great value for money.
-
Perfect for Sharing and Social Dining: Sushi has always been a communal food, and this promotion encourages exactly that. The DIY Sauce Bar makes it fun to try different combinations, compare flavours with friends, and create shared moments of discovery. It’s the kind of experience that turns a simple meal into an event worth remembering.
-
Dine-In Exclusive: To fully appreciate the live-torching spectacle and the full DIY Sauce Bar experience, this promotion is dine-in only. There’s something about enjoying sushi fresh off the torch, with the aromas and textures at their peak, that simply cannot be replicated in a takeaway. It’s an ideal occasion to step away from the usual routine and enjoy a complete sensory adventure.
Tips for making the most of this promotion:
-
Arrive a little earlier for lunch or dinner on weekdays to catch the live torching at its best. The chefs’ skill is impressive, and it adds a theatrical touch that makes the sushi taste even better.
-
Experiment at the DIY Sauce Bar. Don’t stick to the usual pairings — try something bold like a combination of spicy mayo with citrus or soy-based sauces to discover new flavour profiles.
-
Make it a sushi date or weekend treat. The interactive nature of the DIY Sauce Bar makes it fun to dine with friends or family and explore different sauce combinations together.
-
Don’t forget to check out your nearest outlet before heading out. With locations at IMM, PLQ Mall, Westgate, West Mall, and Heartbeat@Bedok, it’s easy to find the most convenient spot to enjoy this promotion.
The Aburi Jumbo Salmon is more than just sushi; it’s an experience. The smoky, slightly charred top contrasts perfectly with the delicate, buttery salmon beneath, creating a balance of flavours and textures that is genuinely addictive. Coupled with the DIY Sauce Bar, diners can tailor each bite to their liking, ensuring every piece is a personal masterpiece.
Sushi Express has long been a go-to for those who enjoy sushi without the fuss, but this promotion demonstrates that convenience doesn’t have to come at the cost of quality or creativity. It’s an ideal chance to explore new tastes, enjoy premium ingredients, and engage in a hands-on dining experience — all while keeping it affordable.
For anyone looking to make the most of Singapore’s culinary scene this September and October, this promotion is a must-visit. Whether you’re a seasoned sushi lover, someone seeking a fun dining experience, or simply someone looking for value without compromising on taste, the Aburi Jumbo Salmon + DIY Sauce Bar offers a winning combination.
Don’t miss this chance to turn up the heat, craft your flavours, and indulge in sushi like never before. The promotion is available for a limited time, so mark your calendars, round up your friends or family, and head to Sushi Express to savour this deliciously unique experience.
Visit Sushi Express Now: Find Your Nearest Sushi Express Outlet: Sushi Express Outlet Location
Promotional/Event Details:
-
Date: 1 September–31 October 2025
-
Time: Monday–Thursday: Lunch 12:30–2:00 PM | Dinner 6:30–8:30 PM; Weekends: All-day conveyor belt service
-
Venue: Selected outlets at IMM, PLQ Mall, Westgate, West Mall, Heartbeat@Bedok
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.