If you are a regular shopper at Novela Singapore and already have VIP membership, October has brought along a rather tempting haircare offer. Novela has introduced a limited VIP privilege featuring the Aveda Rosemary Mint Purifying Shampoo in a generous 1-litre bottle, and the promotional price is considerably lower than its usual recommended selling price.
For October, Novela VIP members can get the Aveda Rosemary Mint Purifying Shampoo 1L for just S$40, compared with the stated regular selling price of S$134. That makes this a deal worth paying attention to, particularly for anyone who already uses the product or has been looking for a larger bottle of quality shampoo without paying the full price.
The promotion is available from 1 October 2026 onwards, but there is an important catch: quantities are limited and the offer is available only while stocks last. It is also an in-store redemption, so this is not the sort of promotion where you can simply place an online order and wait for the bottle to arrive at your doorstep.
A 1-litre bottle for S$40
The biggest attraction here is, quite simply, the price.
Aveda Rosemary Mint Purifying Shampoo 1L has a stated regular selling price of S$134, but eligible Novela VIP members can purchase it for S$40 during this limited privilege promotion. That means shoppers are paying considerably less than the usual price for a full 1-litre bottle.
For people who go through shampoo fairly quickly, buying a larger bottle can make practical sense. Rather than repeatedly purchasing smaller bottles, a 1-litre size gives you a much bigger supply to keep at home. If Aveda’s Rosemary Mint Purifying Shampoo is already part of your regular haircare routine, this promotion could be a useful opportunity to stock up.
Of course, it is always worth considering whether the product is suitable for your hair and whether you genuinely need it before making a purchase. A low promotional price is most useful when it is for something you will actually use.
What makes the offer even more interesting?
This is not a general promotion open to everyone. The S$40 price is specifically positioned as a Novela VIP member privilege, making membership an important part of the deal.
According to Novela’s promotion, VIP Gold and Silver members are entitled to one redemption per member. This means eligible members should take note of the one-redemption limitation rather than expecting to purchase multiple bottles at the promotional price.
The limited quantity also means shoppers should not leave their purchase until the final day. Once the available promotional stock has been sold, the offer may no longer be available, even if the stated promotional period has not yet ended.
That is particularly important for popular haircare products. If you already know you want the shampoo, checking with the Novela outlet before making a trip could be sensible.
Already a Novela VIP member?
If you are already a Novela VIP Gold or Silver member, this promotion is fairly straightforward. The offer is available for in-store redemption, and eligible members can enjoy the special S$40 price for one 1-litre bottle.
It is worth bringing along whatever membership details are required for verification and checking the promotional terms before completing the purchase. As with most limited member privileges, eligibility and redemption conditions apply.
For existing VIP members who regularly shop for beauty and personal care products, this could be a good excuse to check out what else is available at Novela while making the trip.
Not a VIP member yet?
Novela is also highlighting membership options for shoppers who are not currently VIP members.
The promotion information encourages shoppers to join VIP Gold to access member-only prices, privileges and other benefits. For those who are not ready to commit to the Gold membership, Novela also offers VIP Lite at S$30 for two months.
Whether joining specifically for this shampoo promotion makes sense depends on your own shopping habits. If you frequently purchase beauty, haircare or other products through Novela, membership benefits may be useful beyond this particular October offer. However, if you are only interested in one bottle of shampoo, it is sensible to look at the membership terms and benefits first and decide whether the overall value works for you.
Why should you consider going for this deal?
The obvious reason is the substantial difference between the stated regular selling price and the promotional price. A 1-litre bottle priced at S$40 instead of S$134 gives eligible VIP members an opportunity to pick up a sizeable haircare product without paying the usual amount.
It is also the kind of promotion that may appeal to existing Aveda users. If you have already been buying this particular shampoo, a limited member price can be a convenient opportunity to replenish your supply.
Another reason is the size. One litre is considerably more generous than the standard bottle sizes commonly found on beauty shelves, so this is more of a stock-up purchase rather than simply trying a new shampoo.
There is also something to be said for planning your purchase around a promotion. Instead of waiting until you completely run out of shampoo and buying whatever is available at the time, you can take advantage of a lower price when a product you already use becomes available at a special rate.
Remember that this is a limited-quantity promotion
The most important thing to remember is that stocks are limited.
The promotion starts on 1 October 2026 onwards, but Novela has stated that the offer is available while stocks last. That means there is no guarantee that the promotional product will remain available throughout the entire promotional period.
The offer is also for in-store redemption only, so shoppers should plan their visit accordingly. If you are travelling specifically to purchase the shampoo, it may be worth checking availability with the relevant Novela outlet beforehand rather than making an unnecessary trip.
As always, the promotional terms and VIP eligibility requirements apply, so make sure to check the conditions before purchasing.
A useful October haircare bargain for eligible members
For Novela VIP Gold and Silver members who already enjoy Aveda haircare, this October promotion is certainly one to keep on the radar. The Aveda Rosemary Mint Purifying Shampoo 1L is available for S$40, compared with the stated S$134 regular selling price, giving eligible members a chance to pick up a large bottle at a significantly reduced promotional price.
Just remember the key conditions: it is one redemption per eligible VIP Gold or Silver member, the purchase must be made in-store, and quantities are limited while stocks last.
If you are already planning to replenish your shampoo supply, this could be a convenient time to do it. And if you are considering Novela VIP membership, take a moment to review the available membership options and terms before deciding whether they suit your shopping needs.
For the latest promotional information and any updates from Novela Singapore, check their original promotional post before heading down.
Source: Novela Singapore Facebook promotion
Promotional/Event Details:
Date: 1 October 2026 onwards
Time: In-store redemption; check Novela outlet operating hours
Venue: Novela Singapore stores
Promotion: Aveda Rosemary Mint Purifying Shampoo 1L at S$40, down from the stated RSP of S$134
Eligibility: Novela VIP Gold & Silver Members
Redemption Limit: 1 redemption per eligible VIP Gold & Silver Member
Availability: Limited quantities, while stocks last
Important: In-store redemption only; T&Cs and VIP Limited Privilege eligibility apply
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