For food enthusiasts and lovers of premium Japanese cuisine, Matsukiya is offering a culinary treat that’s hard to resist. From 1 November 2025 to 31 January 2026, diners in Singapore have the chance to enjoy the exquisite A5 Miyazawa Hitsumabushi for just $66. Known for its unmatched quality and melt-in-the-mouth texture, Miyazawa beef is celebrated as one of the finest wagyu varieties available, making this a must-try experience for anyone who appreciates top-tier beef.
Hitsumabushi, traditionally a Nagoya-style dish, features finely grilled beef served over a bed of perfectly cooked rice and accompanied by a variety of condiments that allow diners to enjoy the meal in multiple ways. At Matsukiya, they elevate this classic dish by using A5 Miyazawa beef, renowned for its incredible marbling, tender texture, and rich flavour. Each bite delivers a delicate balance of umami and natural sweetness, a taste that is instantly memorable.
One of the highlights of this promotion is that it isn’t just about the beef. The dish comes with traditional accompaniments such as wasabi, spring onions, seaweed, and a special broth, allowing diners to enjoy hitsumabushi in three distinct ways: first, savor the beef on its own; second, mix in the condiments for an added layer of flavour; and third, pour the broth over the rice and toppings for a comforting, warm finish. This variety ensures that every mouthful feels fresh and exciting, turning a simple meal into a culinary journey.
Why this deal is worth going for: At $66, Matsukiya’s A5 Miyazawa Hitsumabushi is not only an opportunity to enjoy some of the finest beef in the world, but it also presents a rare chance to experience it at a more accessible price point. A5 Miyazawa beef is usually reserved for premium dining experiences with prices that can soar significantly higher, making this promotion an irresistible deal for gourmets and casual diners alike.
Matsukiya has built a reputation for quality and authenticity, ensuring that every serving maintains the high standards expected from Japanese fine dining. The attention to detail, from sourcing the beef to plating the dish with elegance, ensures that each visit is more than just a meal—it’s an experience. The promotion is available for dine-in only, which allows diners to enjoy the carefully crafted ambiance of Matsukiya, whether at their Orchard Road or Holland Village outlets. The setting provides a comfortable and relaxed environment, perfect for a special meal or catching up with friends over top-quality Japanese cuisine.
For those who appreciate the finer details in their dining experiences, this promotion also offers a unique opportunity to explore the different ways Hitsumabushi can be enjoyed. The step-by-step approach of tasting the beef alone, then with condiments, and finally with the broth, provides a full spectrum of flavours and textures that are both satisfying and exciting. It’s a chance for diners to engage with their food in a way that feels thoughtful and rewarding, elevating a simple lunch or dinner into a memorable occasion.
Given the limited-time nature of this promotion, diners are encouraged to plan ahead and make reservations where possible. The combination of a world-class beef offering, traditional accompaniments, and the opportunity to explore the dish in multiple ways makes this promotion one that shouldn’t be missed. Whether celebrating a special occasion or simply indulging in a treat for themselves, diners will find that Matsukiya’s A5 Miyazawa Hitsumabushi is a feast for both the palate and the senses.
In addition to the incredible value, the promotion also provides an excellent opportunity for those who may be new to premium Japanese cuisine. It’s a chance to experience authentic flavours, premium ingredients, and traditional preparation methods in a welcoming and approachable setting. Matsukiya ensures that each dish is prepared with care and precision, so diners can relax and focus on enjoying their meal.
For residents and visitors in Singapore, the accessibility of Matsukiya’s outlets adds to the appeal. Located in Paragon Orchard and Holland Village, diners have convenient options to enjoy this promotion without straying far from key dining and shopping districts. Each location offers a comfortable dining space where patrons can fully immerse themselves in the culinary experience, whether for a casual lunch, a leisurely dinner, or a special outing.
Ultimately, this promotion isn’t just about the price—it’s about offering a chance to indulge in something truly extraordinary. With A5 Miyazawa beef, traditional Japanese preparation, and a multi-step approach to enjoying Hitsumabushi, diners will walk away feeling satisfied, delighted, and perhaps a little spoiled. Whether for regular food lovers, adventurous eaters, or those looking to treat someone special, Matsukiya’s A5 Miyazawa Hitsumabushi promotion is a standout experience in Singapore’s vibrant dining scene.
So, if they’ve been thinking about trying premium Japanese beef or simply want a dining experience that blends tradition with indulgence, Matsukiya’s promotion is not to be missed. The combination of quality, value, and the immersive dining experience makes this promotion a true highlight for the season.
Promotional/Event Details:
Date: 1 November 2025–31 January 2026
Time: Dine-in only
Venue:
Matsukiya 松喜屋
290 Orchard Rd, #05-04 Paragon, Singapore 238859
Holland Village Way
Holland Village Way, Singapore
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