Singapore’s dessert scene is constantly evolving, but every now and then, a collaboration comes along that feels a little more unexpected than the usual seasonal flavour drops. This time, it is not just about another trendy ice cream flavour or a limited-edition topping. Instead, it is something that starts from a very familiar place in almost every household pantry—rice.
The latest launch from SōngHè Plus and Burnt Cones introduces what is being called Singapore’s first Rice Gelato, and it is arriving with a headline-grabbing $1 promotional deal on Labour Day, 1 May 2026. For those who enjoy exploring new dessert concepts or simply appreciate a good bargain, this is one of those releases that feels worth paying attention to.
A familiar ingredient turned into something unexpected
At first mention, rice in gelato might sound unusual, especially in a country where desserts tend to lean towards flavours like chocolate, mango, matcha or durian. However, this collaboration is built on a simple idea: taking something familiar and reinterpreting it in a way that still feels comforting but slightly surprising.
The Rice Gelato is developed using enriched fragrant rice, blended into a vanilla-based gelato. The rice is cooked and infused with pandan before being incorporated into the base. This gives the dessert a soft aroma that many Singaporeans will immediately recognise, as pandan and fragrant rice are deeply rooted in local cooking traditions.
What makes this creation stand out is not just the flavour, but also the texture. There is a subtle chewiness that gently appears as it melts, giving it a slight resemblance to mochi-style desserts. It is smooth, creamy, and lightly sweet without feeling heavy or overly rich.
The presentation keeps things simple but playful. It is served in a cup and topped with chocolate Pocky sticks arranged like chopsticks, a small but thoughtful nod that ties back to the rice concept. It is these small details that make the dessert feel less like a gimmick and more like a carefully considered idea.
The $1 Labour Day promotion that stands out
The biggest talking point of this launch is undeniably the opening day promotion. On 1 May 2026, from 3pm to 8pm, the Rice Gelato will be sold at just $1 per cup at participating Burnt Cones outlets islandwide.
In a market where artisanal gelato easily costs several dollars per scoop, this pricing is unusually accessible. It positions the launch more as a community-style tasting event rather than a standard product release. For many, this makes it a low-risk opportunity to try something new without needing to commit to a full-priced dessert.
After the promotional window ends, the regular pricing will be set at $6 per cup from 2 May to 31 July 2026. Even at its standard price, it still sits within the typical range of premium gelato in Singapore, but the $1 launch clearly encourages early visitors to experience it first-hand.
More than just a dessert collaboration
What makes this campaign more interesting is that it is not purely focused on food. There is also a charitable and community-driven element built into the launch.
For every scoop of Rice Gelato sold, a bowl of rice will be donated to Chen Su Lan Methodist Children’s Home. This adds a layer of meaning to the campaign, turning each purchase into something that contributes beyond just a dessert experience. It reflects a growing trend where food collaborations also include social impact components, allowing consumers to feel that their spending has a wider benefit.
Alongside this, there are also in-store activities designed to make the launch more interactive. Selected outlets will feature spin-the-wheel giveaways and guessing games, with chances to win cash prizes. These small additions help turn the visit into more of an event rather than just a takeaway stop.
There is also a retail tie-in for SōngHè Plus rice products. The 2kg packs are being offered at $8, reduced from the usual $13.95. For households already familiar with the brand, this creates a convenient opportunity to stock up while also engaging with the campaign theme.
A continuation of Burnt Cones’ experimental approach
Burnt Cones has built a reputation for small-batch gelato with creative flavours and a strong focus on texture and presentation. This collaboration continues that direction but adds an extra layer by working with a pantry staple that is deeply familiar to local households.
Rather than relying on novelty alone, the Rice Gelato concept attempts to bridge everyday food culture with dessert craftsmanship. The inclusion of enriched rice, which contains added fibre, iron, zinc and folate, also gives the product a subtle nutritional angle. While it is still very much a dessert, it leans slightly towards a more mindful indulgence compared to traditional heavy ice cream offerings.
This balance between creativity and familiarity is likely what makes the launch appealing. It does not try to reinvent dessert completely, but instead shifts perception of something already well-known.
Where to find it
The Rice Gelato will be available at multiple Burnt Cones locations, including United Square, Sunset Way, and selected National University of Singapore outlets. The islandwide availability ensures that it is not restricted to a single flagship store, which helps increase accessibility during the promotional period.
Given the expected interest around the $1 launch, it is likely that queues may form during peak hours. Those planning to visit may want to consider timing carefully, especially within the 3pm to 8pm window on Labour Day.
Why this launch is worth a visit
What makes this promotion stand out is not just the price point, although $1 gelato is clearly a strong draw. It is the combination of familiarity and experimentation that gives it a different kind of appeal.
There is something interesting about seeing a basic ingredient like rice being transformed into a dessert format that still feels locally relevant. It is not trying to imitate foreign trends too heavily, but instead draws from everyday Singaporean food culture and reshapes it into something new.
For those who enjoy discovering limited-time food concepts, this is one of those launches that feels worth trying simply for the experience. Even if it does not become a long-term favourite, it offers a glimpse into how local brands are starting to reinterpret traditional ingredients in more creative ways.
The added charity component also gives it more depth compared to standard promotional campaigns. It turns a simple dessert purchase into something that contributes to a wider cause, which may appeal to those who prefer spending with some added meaning behind it.
Ultimately, this is one of those promotions that blends affordability, novelty, and community engagement into a single campaign. Whether it is for curiosity, value, or just something different from the usual dessert options, the Rice Gelato launch offers a reason to step in and try something slightly unexpected this Labour Day.
Promotional/Event Details
Date: 1 May 2026
Time: 3pm – 8pm ($1 promotional price)
Venue: Burnt Cones outlets islandwide (including United Square, Sunset Way, NUS outlets)
Regular Pricing Period: 2 May – 31 July 2026
Price: $6 per cup
Venue: Burnt Cones outlets islandwide
Retail Promotion: SōngHè Plus 2kg rice pack at $8 (Usual $13.95)
Venue: Selected participating outlets
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