1 June–31 July 2025: POPULAR Bookstore Singapore, Local Literature Celebration

If there’s ever a time to fall in love with reading again, this might just be it. From 1 June to 31 July 2025, POPULAR Bookstore Singapore is inviting readers on a meaningful literary journey — one that celebrates local voices, national stories, and the incredible world of Singaporean literature.

Their mid-year campaign, Love to Read, Read to Love, is not simply a promotion about books. It’s a tribute to Singapore’s 60th birthday, and a spotlight on the homegrown authors whose words have shaped the nation’s literary identity. Whether someone’s a dedicated bookworm or someone who hasn’t picked up a paperback in months, this campaign is bound to reignite their passion for reading — especially with a homegrown twist.

What makes this event truly worth visiting?

Let’s start with the heart of it all — the books. POPULAR has lined up a curated selection of “Love to Read” titles for the first half of 2025, and they’re already stocked and waiting across all their stores. These are not just random bestsellers from overseas publishers. They are thoughtfully chosen titles that reflect the voices of Singapore — local writers with something to say, something to share, and something to preserve for future generations.

The campaign shines an even brighter light on Singaporean literature as part of the SG60 celebrations. That means more than just selling books. It’s about storytelling, identity, and national pride. At a time when the global literary market is saturated with imported content, POPULAR’s decision to champion Singapore’s own writers is a nod to their belief that local stories matter — and deserve to be read.

To add depth to this campaign, POPULAR reached out to six local authors, inviting them to answer a simple yet powerful question: “What does Singapore writing/literature mean to you?” Their reflections are being shared throughout the campaign, offering unique and deeply personal insights into how writing connects to national culture, language, memory, and imagination. These are voices from the heart of Singapore, writing from lived experience, cultural heritage, and contemporary realities.

This isn’t just about browsing shelves — it’s about discovering a deeper meaning behind the books they carry.

Why visit during this period?

First and foremost, this promotion makes it easier to access high-quality local literature. Whether someone’s buying for themselves, for their children, or as gifts, this campaign is a brilliant opportunity to explore Singaporean authors across multiple genres — fiction, non-fiction, young adult, and even poetry.

Additionally, there’s something uniquely satisfying about reading stories set in places that feel familiar. Names of neighbourhoods, cultural references, Singlish dialogue — they all bring a certain sense of connection that international books often miss. That’s what makes local literature such a rewarding experience. It doesn’t just entertain — it reflects life in Singapore in an authentic and accessible way.

Also, by supporting this campaign, shoppers are actively encouraging local literary talent. Every purchase becomes a vote of confidence in the homegrown book industry, enabling more local stories to be published, more voices to be heard, and more books to reach shelves in the future.

Another great reason to drop by a POPULAR store is simply the atmosphere. Stepping into a well-stocked bookstore is a pleasure in itself, but during this campaign, each store is more than just retail space — it’s a celebration space. Staff are ready to recommend local titles, the displays are themed to fit the SG60 mood, and the curated selections feel more personal and purposeful.

POPULAR Bookstore has always been a community cornerstone in Singapore. Whether someone’s a student hunting for assessment books, a parent browsing educational tools, or a hobbyist looking for craft materials, POPULAR’s shelves hold more than just literature. But during this campaign, the spotlight firmly belongs to the local authors.

The Love to Read, Read to Love campaign isn’t simply another mid-year promotion. It’s a meaningful way to reconnect with the written word — particularly the words that come from Singaporean voices.

For those who prefer to shop online, the campaign is also available at POPULAR’s official website: Shop Now. Readers can enjoy the same carefully curated selection, order from the comfort of their home, and still be part of the movement to celebrate local stories.

In essence, this is more than just a shopping event. It’s a cultural experience, a moment of reflection, and an opportunity to explore Singapore’s literary identity. Readers will come away not just with a new book, but with a deeper appreciation of the nation’s heritage — written in its own words, by its own people.

So whether someone’s looking for a weekend activity, hunting for a new book to fall into, or seeking a meaningful gift, this campaign is absolutely worth exploring. A story is always better when it’s shared, and Singapore’s stories are waiting to be discovered.

Promotional/Event Details:
Date: 1 June – 31 July 2025
Time: During Operating Hours of All POPULAR Stores
Venue: All POPULAR Bookstore outlets across Singapore
Online Option: https://popular.com.sg/pages/love-to-read