If there’s ever a reason to raise a glass in Singapore, it’s when a good drink meets a great promotion. And Tiger® Beer has stepped up to make the toast even sweeter with a major nationwide campaign. From 1 July to 5 October 2025, Tiger Beer invites everyone in Singapore to dive into an experience that’s equal parts nostalgic fun and thrilling competition through their SG60 MONOPOLY Play, Sip, Win Promotion.
This isn’t just about enjoying a cold beer — although that’s certainly part of the appeal — but about getting involved in something a little more exciting. Inspired by the much-loved MONOPOLY board game, this uniquely Singaporean version gives participants the chance to collect Property Cards and stand a chance to win up to $600,000 worth of prizes. Yes, you read that correctly: six hundred thousand dollars’ worth of rewards await those who play, sip, and win.
Let’s take a closer look at why this promotion is well worth your time and attention.
A Classic Game with a Local Twist
Tiger Beer’s MONOPOLY-style campaign draws on the familiar thrill of collecting sets, but this time, players won’t need to gather around a coffee table for a game night. Instead, they’ll earn their Property Cards simply by purchasing and enjoying Tiger® Beer from participating outlets all over Singapore. Think of it as real-world gameplay, where every refreshing sip moves you one step closer to potential prizes.
Just like the classic board game, the aim is to collect all the properties of the same colour. When a participant completes a colour set, they stand a chance to win top-tier prizes. With a total prize pool of $600,000 up for grabs, the game has raised the stakes and added an entertaining dimension to casual meet-ups and social drinks.
A Celebration of Singapore’s Spirit
This campaign isn’t just about winning; it’s part of a larger movement led by Tiger® Beer. Titled ‘Our Roar, Our Way’, the initiative celebrates the unique Singaporean drive to succeed — that distinct kiasu spirit and ambition that have fuelled the nation’s journey over the past six decades.
From their local food obsessions to their commitment to hard work and excellence, Singaporeans are known for being passionately competitive — and this promotion cleverly taps into that while rewarding them for their enthusiasm. It’s a chance to channel that inner must-win attitude into a campaign that’s all about enjoying the journey as much as the prizes.
Where the Fun Begins – The “Our Roar, Our Way” Truck
To mark the launch and spread some good vibes, Tiger® has gone beyond the usual with an on-ground activation that adds a whole new layer of excitement. Their “Our Roar, Our Way” Truck has already made appearances at two vibrant lifestyle hubs in Singapore: Bugis+ and New Bahru.
Visitors to these events were treated to complimentary beer and sorbet, alongside interactive games that brought a taste of the campaign’s excitement to life. It wasn’t just about drinks and entertainment — guests also scored bonus Tiger® MONOPOLY Digital Property Cards, helping them jumpstart their winning journey.
These truck events brought the campaign’s spirit directly to the people, drawing crowds who were eager to join the fun. Even if you missed these two stops, the main promotion continues across participating merchants island-wide.
How to Join the Campaign
Getting started is straightforward and rewarding. Here’s how Singaporeans can take part:
-
Head to any participating venue where Tiger® Beer is served — this includes restaurants, bars, and retail outlets across Singapore.
-
Purchase Tiger® Beer products and receive Tiger MONOPOLY Property Cards.
-
Register and play online via the campaign’s website:
https://tigerbeersg60.com/?utm_source=telegram&utm_medium=partnership&utm_campaign=divedeals -
Collect matching Property Cards of the same colour set to win rewards.
Whether you’re out with friends at a hawker bar, unwinding after work at a pub, or just picking up drinks from your local supermarket, you can take part in the promotion with minimal effort. Every purchase becomes an opportunity to win.
What’s Up for Grabs?
While Tiger® has remained tight-lipped about every prize on offer, they’ve confirmed a whopping $600,000 worth of prizes up for grabs. It’s not hard to imagine a mix of cash, lifestyle experiences, tech gadgets, limited-edition merchandise, and exclusive Tiger® rewards all waiting for those who complete their property sets.
For avid MONOPOLY fans and savvy promo hunters, this creates a compelling reason to join the game. It’s not every day that enjoying a cold beer could lead you to such valuable prizes.
Why You Shouldn’t Miss Out
There are plenty of reasons to get behind this campaign:
-
It’s social: This promotion brings a fun, nostalgic element to your usual hangout session. Whether you’re meeting friends or celebrating the weekend, adding a little game to your pint makes it that much more engaging.
-
It’s rewarding: Tiger® Beer is turning everyday purchases into something with real potential. You’re not just buying a drink — you’re stepping into a game that could score you big rewards.
-
It celebrates local culture: From the kiasu mindset to the joy of community bonding, this campaign is steeped in themes Singaporeans can relate to and be proud of. It’s a great way to reflect on how far the country has come — and how far they can go with a Tiger® in hand.
-
It’s inclusive and accessible: With participation available across a wide range of locations and with simple steps to get involved, there are few barriers to entry. No exclusive invite or insider knowledge needed — just a love for a good beer and a bit of luck.
So, if you’re the type who enjoys a challenge, loves a good deal, or simply wants more from a weekend drink, this promotion has your name on it. Whether you’re in it to win it or just want to join in on the fun with friends, Tiger® Beer’s SG60 MONOPOLY campaign is here to turn your next drink into a potential win.
Visit https://tigerbeersg60.com/?utm_source to get started.
Promotional/Event Details:
Date: 1 July – 5 October 2025
Time: Varies by participating venue
Venue: Participating merchants across Singapore
Special Events:
-
3 July 2025 – Bugis+, Level 1, outside UNIQLO (4–9pm)
-
5 July 2025 – New Bahru (4–9pm)
Website to Join: https://tigerbeersg60.com/?
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.