When it comes to sound quality, there are few names in the market that command as much respect as BOSE. Whether they are listening to music, streaming their favourite films, or simply zoning into their work, many Singaporeans know that having reliable audio gear can make all the difference. And for those who value top-tier performance paired with minimalist design and durability, BOSE products often top the list.
From noise-cancelling headphones that keep distractions at bay during MRT commutes, to powerful portable speakers perfect for gatherings, BOSE is a household name trusted by audio enthusiasts and everyday users alike. This July and August, BOSE is offering SAFRA members and National Servicemen a reason to refresh their sound system – with up to 10% off storewide, plus an additional 5% off selected promotional items.
Let’s take a closer look at why this promotion is worth a visit and how shoppers in Singapore can make the most of it.
Why BOSE and Why Now?
It’s not every day that a premium audio brand like BOSE offers markdowns on its top-of-the-line products. Known for creating sound systems that blend function, style, and innovation, BOSE appeals to a wide range of users — whether one is looking for over-ear headphones to use in the office, compact Bluetooth speakers for home use, or an immersive soundbar setup to upgrade the living room experience.
And this time around, they are making the deal even sweeter for those who serve. SAFRA members and those holding the 11B identity card (i.e. SAF personnel) can now enjoy an exclusive 10% discount on all regular-priced BOSE items, and if one has had their eye on something already discounted, an extra 5% off promotional products awaits.
This isn’t just a sale — it’s a genuine opportunity to own a piece of premium sound technology for less. And with the promotion running until 31 August 2025, there’s ample time to plan and choose the right product for one’s lifestyle.
Where to Shop – BOSE Outlets in Singapore
BOSE currently operates at three prominent shopping destinations in Singapore — Funan, Parkway Parade, and Paragon — all easily accessible and centrally located. Here’s a quick overview of each store’s location:
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BOSE @ Funan
107 North Bridge Road, #03-23A
Tel: 6336 6227 -
BOSE @ Parkway Parade
80 Marine Parade Road, #B-64
Tel: 6387 0828 -
BOSE @ Paragon
290 Orchard Road, #03-30
Tel: 6337 5000
Whether one is browsing in the heart of Orchard, making a stop in the East, or venturing near the Civic District, these BOSE outlets offer a convenient way to explore their full product range — and try before buying.
What’s Worth Checking Out?
If readers are new to BOSE or simply curious about what’s on offer, here are a few standouts to consider while the promotion lasts:
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QuietComfort Ultra Headphones
Perfect for work-from-home professionals and frequent travellers. These noise-cancelling headphones offer incredible sound clarity while filtering out distractions. -
BOSE Smart Soundbar 900
For those upgrading their entertainment system, this smart soundbar includes Dolby Atmos and built-in voice assistants, making home viewing an entirely new experience. -
BOSE Portable Smart Speaker
Small but mighty — this wireless speaker is ideal for gatherings, picnics, or even as a stylish desktop companion. -
BOSE Frames
Yes, BOSE even makes sunglasses with built-in audio. These wearable tech gadgets are perfect for those who love multitasking on the go.
All these products, and more, qualify for the SAFRA discount, giving one more reason to explore the brand’s extensive offerings.
A Deal with Great Value for NSmen and SAFRA Members
This promotion is a way to recognise and appreciate the efforts of those who have served or are serving in the Singapore Armed Forces. SAFRA has teamed up with BOSE to bring added value to its community, and in this case, the savings are notable.
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10% off regular-priced items may not seem massive at first glance, but with BOSE products typically priced at the higher end of the market due to their engineering quality, that discount quickly adds up.
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The additional 5% off on promotional products makes it even more worthwhile, especially for those who are already eyeing limited-time markdowns or seasonal offers.
Important Terms to Take Note Of
As with most promotions, there are a few things to bear in mind before making a purchase:
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A valid SAFRA card/e-card via the SAFRA app, or 11B, must be presented in person at checkout.
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The offer is not valid for EOL (end-of-life) promotional items and accessories, and is available while stocks last.
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This promotion cannot be used in conjunction with other promotions, discounts, or vouchers.
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One Futureworld (the exclusive BOSE distributor) reserves the right to change the terms without prior notice.
It’s also worth noting that SAFRA is not liable for product quality or service issues — those must be addressed directly with the merchant. And while personal data may be collected by BOSE for this promotion, SAFRA is not responsible for how that data is managed.
Make the Most of the Experience
If readers are serious about sound and want to enjoy immersive, clear, and powerful audio daily, this is an excellent time to explore BOSE. The promotional period offers a perfect window to try out products in-store, compare items, and make a confident, informed purchase.
For some, it may be about finally investing in a high-quality soundbar for their smart TV. For others, it could be about upgrading to wireless earbuds that deliver pristine audio without compromise. Whatever the need, this promotion extends a solid incentive to act now — with the assurance of a trusted global brand behind every product.
It’s not just about what’s on sale. It’s about stepping into a world where audio becomes more than sound — it becomes a lifestyle. And for SAFRA members and servicemen, the privilege is not only in serving, but in enjoying benefits like this along the way.
Promotional/Event Details:
Date: 1 July – 31 August 2025
Time: During Operating Hours of Each BOSE Outlet
Venue:
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BOSE @ Funan, 107 North Bridge Road, #03-23A
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BOSE @ Parkway Parade, 80 Marine Parade Road, #B-64
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BOSE @ Paragon, 290 Orchard Road, #03-30
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