If there is one thing that food lovers in Singapore enjoy almost as much as a satisfying hotpot meal, it is collecting exclusive limited-edition merchandise that cannot be found anywhere else. This July, Haidilao is giving fans another exciting reason to visit with a brand-new collaboration alongside one of Singapore’s most recognised beverage brands – MILO.

Under the delightful theme “When My Favourite Meets My Favourite,” this special campaign combines two brands that have earned loyal followings across generations. Whether someone grew up drinking a comforting cup of MILO before school or enjoys gathering with family and friends over a steaming Haidilao hotpot, this collaboration is sure to spark plenty of excitement.

Starting from 1 July 2026, customers who purchase the specially created Haidilao x MILO Collaboration Set will have the opportunity to redeem an adorable limited-edition Xiaolaolao plushie. Better still, there are two different designs to collect, each launching in separate phases, making this promotion even more appealing for collectors.

As with many exclusive collectibles, availability is strictly limited, so those interested should not leave their visit until the last minute.

A Collaboration Between Two Household Favourites

Collaborations between food brands have become increasingly popular, but this one feels especially nostalgic.

Haidilao has become well known for delivering not only quality hotpot but also an entertaining dining experience. From attentive customer service to unique seasonal promotions, they continue finding creative ways to surprise diners.

MILO, meanwhile, has been part of countless childhood memories throughout Singapore. Whether enjoyed hot or cold, before sports practice or as an afternoon pick-me-up, the iconic chocolate malt drink continues to be loved by both children and adults alike.

Bringing these two names together creates a campaign that appeals to food lovers, families and collectors all at once.

The adorable Xiaolaolao mascot adds even more personality to the collaboration, making the plushies highly desirable keepsakes rather than ordinary promotional gifts.

Meet the Two Exclusive Plushies

Rather than releasing just one design, Haidilao has created two charming versions of Xiaolaolao that celebrate the partnership with MILO.

MILO x Xiaolaolao Football Plushie

Launching from 1 July 2026, this first design features Xiaolaolao dressed in a bright green MILO shirt while proudly holding a football.

The sporty appearance perfectly reflects MILO’s long-standing association with energy, active lifestyles and sporting activities. It is a playful design that will certainly appeal to football fans, children and plushie collectors alike.

Its cheerful appearance also makes it a wonderful decorative companion for desks, bedrooms or display shelves.

Xiaolaolao Loves MILO Plushie

Beginning 1 August 2026, customers can collect the second variation.

This version shows Xiaolaolao happily hugging an oversized cup of MILO, capturing the comforting feeling that so many people associate with the popular beverage.

The design is simple, cosy and incredibly cute, making it an excellent companion piece alongside the football version.

Collectors will undoubtedly want to own both editions before the campaign concludes.

How to Redeem

Participating in the promotion is refreshingly straightforward.

Simply order the designated Haidilao x MILO Collaboration Set during the promotion period.

Each qualifying purchase allows customers to redeem one limited-edition Xiaolaolao plushie, subject to availability.

Because each plushie launches during separate promotional phases, visitors who wish to collect both designs may consider returning during August to complete their collection.

As always with exclusive merchandise, supplies are limited, and redemption will only continue while stocks last.

Why This Promotion Is Worth Visiting

Many restaurant promotions focus purely on discounted meals or vouchers. While those offers certainly have their appeal, collectible promotions create something far more memorable.

These Xiaolaolao plushies are not ordinary merchandise available for retail purchase. They have been specially designed for this collaboration, making them exclusive souvenirs that celebrate the partnership between Haidilao and MILO.

For collectors, limited-edition plushies often become treasured display items.

For families, children will undoubtedly enjoy bringing home the cheerful Xiaolaolao mascot after an enjoyable meal together.

For couples, the two different designs make delightful matching collectibles.

Even those who simply appreciate cute character merchandise may find this promotion difficult to resist.

A Great Excuse to Enjoy Haidilao Again

One of the nicest aspects of this campaign is that customers receive something memorable alongside a meal many people already enjoy.

Haidilao has built its reputation around providing premium hotpot ingredients, rich soup bases and attentive service.

Rather than rushing through a quick meal, dining here often becomes an occasion where friends catch up, families celebrate birthdays or colleagues enjoy an evening together.

Adding a limited-edition plushie makes the outing feel even more rewarding.

Instead of leaving with only full stomachs, diners also take home a charming reminder of the experience.

Perfect for Collectors

Collectible campaigns have become increasingly popular because they create excitement around completing an entire series.

Since Haidilao has chosen to release these plushies across two separate months, fans have another reason to return.

Many collectors appreciate owning complete sets rather than individual pieces, making both the July and August launches equally important.

Because quantities are limited, early visits are recommended to avoid disappointment.

Once stocks have been fully redeemed, there will be no guarantee of additional releases.

Ideal for Families

This campaign also works brilliantly for families.

Children are naturally attracted to soft plush toys, while parents can enjoy a comforting hotpot meal without feeling that the visit revolves solely around dining.

Receiving a plushie afterwards creates an extra reward that makes the outing even more memorable.

It can also become a fun activity to collect both versions together across the two promotional periods.

Don’t Wait Too Long

Promotions involving exclusive collectibles frequently attract enthusiastic fans, especially when two popular brands collaborate.

Once each batch has been fully redeemed, the opportunity disappears.

Those planning a visit should consider going early during each release period rather than waiting until the final weeks.

The football-themed Xiaolaolao launches from 1 July 2026, while the MILO-loving Xiaolaolao becomes available from 1 August 2026.

If collecting both plushies is the goal, planning visits during both promotional periods would be the safest option.

Whether someone visits for the delicious hotpot, enjoys drinking MILO, or simply loves collecting adorable limited-edition merchandise, this collaboration offers plenty of reasons to stop by.

Exclusive promotions like these rarely last forever, and with limited quantities available, they are often remembered long after the campaign has ended.

Enjoy a hearty Haidilao meal, order the special collaboration set and bring home one of these delightful Xiaolaolao plushies before they disappear.

Promotional/Event Details

Date: 1 July 2026 Onward

Time: During Haidilao operating hours

Venue: All participating Haidilao outlets in Singapore

Promotion Highlights:

• Purchase the Haidilao x MILO Collaboration Set.
• Redeem one limited-edition Xiaolaolao plushie with every qualifying collaboration set purchased.
• MILO x Xiaolaolao Football Plushie: Available from 1 July 2026.
• Xiaolaolao Loves MILO Plushie: Available from 1 August 2026.
• Redemption is valid only with the purchase of the collaboration set.
• Limited quantities available.
• Promotion is valid while stocks last.
• MILO is a registered trademark of Societe des Produits Nestle S.A.

More Information: https://www.haidilao.com/