If there is one ingredient that seafood lovers in Singapore look forward to during the middle of the year, it has to be unagi. Rich, smoky, tender and packed with flavour, grilled freshwater eel has become one of the most popular Japanese delicacies enjoyed across the island. Whether served over a bowl of steaming Japanese rice, wrapped into sushi, or simply grilled to perfection with a sweet savoury glaze, unagi never seems to disappoint.
This July, DON DON DONKI Singapore is giving shoppers another delicious reason to visit their nearest store. Starting 1 July 2026 onwards, customers can enjoy a fantastic Summer Unagi Promotion where purchasing any two vacuum packed unagi packs entitles them to one FREE 100g Unagi pack. It is a simple offer, but one that represents excellent value, especially for anyone who enjoys preparing Japanese meals at home or simply wants to stock up on quality seafood.
The promotion is available at all DON DON DONKI stores in Singapore and will continue while stocks last, making it worthwhile to plan a visit early before the complimentary packs run out.
Japanese food has become part of everyday dining in Singapore, but premium ingredients like unagi can often come with a hefty price tag when enjoyed at restaurants. Promotions like this allow shoppers to recreate authentic Japanese meals without paying restaurant prices. Whether preparing dinner for the family or treating oneself after a long working day, this deal offers extra value without compromising on quality.
The vacuum packed unagi offered by DON DON DONKI is known for being convenient and easy to prepare. Since it is already cooked, all that is needed is a quick reheating process before serving. Within minutes, diners can enjoy restaurant-style grilled eel from the comfort of their own homes.
For those who enjoy variety, this promotion is even more attractive because DON DON DONKI is offering an impressive range of unagi-inspired favourites. Instead of purchasing only traditional grilled eel, shoppers can also explore several delicious options available throughout the stores.
Those who enjoy the original taste of grilled eel may appreciate the Unagi Shirayaki, allowing the natural sweetness of the eel to shine without heavy sauce. Meanwhile, fans of rich Japanese flavours can opt for Unagi Sauce, perfect for enhancing homemade rice bowls or grilled dishes.
Ready-to-eat meals are equally tempting for busy individuals. The popular Shirachadon offers a comforting combination of grilled eel served over rice, making it an easy lunch or dinner solution. For diners who enjoy a slightly creamier and richer flavour, the Mentaimayo Don combines savoury cod roe mayonnaise with tender eel for an indulgent meal.
Of course, sushi lovers will not be left out either. DON DON DONKI continues to offer assorted Unagi Sushi and Unagi Nigiri, making it convenient for anyone craving authentic Japanese takeaway without visiting a restaurant.
One of the biggest reasons many Singaporeans enjoy shopping at DON DON DONKI is the freshness and variety available under one roof. Imported directly from Japan and other trusted suppliers, many of their Japanese grocery products have earned a loyal following over the years. Their seafood section, in particular, regularly attracts customers looking for premium ingredients at competitive prices.
This promotion provides an excellent opportunity for regular shoppers to maximise their grocery budget. Instead of paying full price for three individual packs, customers effectively receive additional value simply by purchasing two qualifying vacuum packed unagi packs.
Families may especially appreciate this promotion. Preparing Japanese dinners at home has become increasingly popular, and unagi is one ingredient that can easily elevate an ordinary meal into something memorable. Pair it with freshly steamed Japanese rice, miso soup, pickled vegetables and a simple salad, and dinner is complete with very little effort.
Those who enjoy meal preparation can also make good use of this offer. Vacuum packed unagi stores well and can be kept until needed, making it a practical addition to the freezer or refrigerator. Having ready-to-heat unagi available means preparing a satisfying lunch or dinner becomes much easier during busy weekdays.
Food enthusiasts may even find inspiration to experiment with new recipes. Beyond serving it over rice, grilled unagi can be added to Japanese omelettes, rice balls, hand rolls, pasta dishes or even fusion creations that blend Japanese flavours with local favourites.
Since this is a limited July promotion, shoppers are encouraged not to wait too long before visiting. Complimentary items are available only while promotional stocks last, and offers involving free products often prove popular among regular DON DON DONKI customers.
Another advantage is that the promotion is available across all DON DON DONKI outlets in Singapore. This makes it convenient regardless of whether someone lives in the east, west, north or central region. Customers can simply visit their preferred branch during their regular grocery shopping trip without making a special journey.
With food prices continuing to rise, finding promotions that offer genuine savings is always welcome. Receiving an additional pack at no extra cost means shoppers stretch their grocery spending further while enjoying premium Japanese cuisine at home.
July also happens to be an ideal time to enjoy seasonal Japanese delicacies, making this campaign especially fitting. Whether planning a cosy dinner with loved ones, preparing a weekend feast, or simply satisfying a craving for authentic Japanese flavours, this promotion offers both convenience and value.
If unagi has always been one of those special treats reserved for restaurant visits, this promotion is a great opportunity to enjoy it more often without overspending. The combination of quality products, convenient preparation and an attractive buy-two-get-one-free offer makes it one of the more appealing supermarket promotions available this month.
As always, it is advisable to visit early, particularly if shopping before weekends or public holidays, as popular Japanese food promotions tend to sell quickly. Since the offer is only available while stocks last, early shoppers are likely to enjoy the best selection.
For anyone looking to enjoy authentic Japanese flavours at home while receiving extra value on every purchase, DON DON DONKI’s Summer Unagi Promotion deserves a place on this month’s shopping list. Whether purchasing for personal enjoyment or sharing with family, there is plenty to appreciate about this limited-time offer.
For more information about this promotion, visit:
https://www.facebook.com/100078244366577/posts/1016645397620263/?rdid=86POwWKtRjaSFXkv#
Promotional/Event Details
Date: 1 July 2026 Onward
Time: During store operating hours
Venue: All DON DON DONKI Stores, Singapore
Promotion:
- Buy any 2 vacuum packed unagi packs.
- Receive FREE 1 x 100g Vacuum Packed Unagi.
- Enjoy a wide range of unagi selections including:
- Unagi Shirayaki
- Unagi Sauce
- Shirachadon
- Mentaimayo Don
- Unagi Sushi
- Unagi Nigiri
- Available while promotional stocks last.
More Information:
https://www.facebook.com/100078244366577/posts/
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