Chinese New Year is the perfect season for family gatherings, joyful moments, and of course, a sweet indulgence of festive treats. This year, Scarlett Supermarket is elevating the celebrations with an exciting collaboration with Hsu Fu Chi, a well-loved heritage confectionery brand. Their “Ma Shang You Fu” (Immediate Blessings) campaign is designed to fill your CNY with sweet surprises, lucky draws, and instant redemptions. For shoppers in Singapore, this is a chance to enjoy the festive season while walking away with attractive gift sets and Ang Bao red packets.
The promotion is crafted with two distinct activities, each adding its own charm and reward, making it a must-visit for anyone planning their festive shopping.
Activity 1: New Year Blessing Lucky Draw
The first activity turns a normal shopping trip into an opportunity for a bit of Chinese New Year magic. Simply purchase any Hsu Fu Chi festive product at participating Scarlett outlets, and you will receive a “Blessing Card” at the cashier. This card is your entry into the lucky draw and a chance to share your New Year greetings or wishes.
Once you’ve written your blessing, hang your card on the in-store Blessing Wall. From there, weekly winners will be drawn to receive the grand Hsu Fu Chi New Year Gift Pack. The gift pack itself is a festive treasure trove, including a “Blessings to Home” gift box, two Gold Ingot gift boxes, and a New Year Candy gift box.
To ensure smooth verification, shoppers are advised to keep a photo of their written blessing card together with their purchase receipt. Winners will then be contacted via private message on Scarlett Supermarket’s official social media platforms. This attention to detail ensures that each lucky participant has a fair shot at taking home the grand prize.
Participating outlets for this lucky draw include the popular Scarlett Supermarket locations at Suntec City and Paya Lebar Square. Whether you’re a regular at these malls or planning a CNY shopping trip, it’s worth dropping by to try your luck while stocking up on your festive favourites.
Activity 2: Social Media Check-In & Redemption
For those who love sharing their festive moments online, the second activity is both fun and rewarding. Shoppers are invited to visit the Hsu Fu Chi CNY-themed display in-store, take a photo or a short video, and post it on their preferred social media platform—be it Facebook, Instagram, or XiaoHongShu. You can choose to keep your post anonymous by avoiding showing faces.
Once posted, simply present your social media entry to the staff at the cashier. Verified entries will immediately receive a New Year gift set, which includes one Gold Ingot gift box and one Ang Bao (red packet) set. This instant redemption ensures that your sharing of festive joy is promptly rewarded.
The participating outlets for this activity are plentiful, giving shoppers flexibility in choosing the most convenient location. These include Suntec City, Westgate B2, Paya Lebar Square, Sun Plaza, and Tai Seng. The wide coverage across major malls ensures that most shoppers can participate without having to travel far.
To participate, the following hashtags must be included in the social media post for verification purposes:
-
#徐福记新年祈福
-
#把福带回家
-
#分享发发发
-
#甜甜过新年
-
#思家客
This ensures that your post is valid and recognised by the staff for gift redemption.
Why You Should Participate
There are several compelling reasons why shoppers shouldn’t miss this promotion. Firstly, Hsu Fu Chi candies have been a mainstay of Chinese New Year celebrations for generations. They are not only delicious but also symbolic of abundance and sweetness in the new year. By participating in this campaign, shoppers are essentially getting rewarded for buying products they would likely purchase anyway for their family, friends, or visitors.
Secondly, the lucky draw offers a relatively high winning rate, making it an exciting addition to the festive shopping experience. There’s nothing quite like the thrill of hoping that your written blessing card will be the one drawn to receive the grand gift pack. The thought of walking away with a beautifully curated set of Hsu Fu Chi treats adds a tangible reward to the spirit of giving and celebration.
Thirdly, the social media activity offers instant gratification. For a simple act of sharing a festive photo, shoppers receive a guaranteed gift. This is especially appealing for younger shoppers or families who enjoy capturing and sharing special moments online. It also adds an interactive element to the traditional shopping experience, turning it into a small festive adventure.
Lastly, the promotion runs for a generous period from 1 January to 18 February 2026, ensuring plenty of opportunities for shoppers to take part. Whether you prefer the convenience of weekday visits or the busier weekend crowds, there’s ample time to join both activities and maximise your chances of winning.
Participating in this campaign also adds a layer of fun to your Chinese New Year preparations. Rather than just picking up snacks and treats, shoppers can engage with the festive displays, interact with the Blessing Wall, and experience the joy of giving and receiving. It’s an immersive way to celebrate the season, combining tradition with modern shopping pleasures.
Tips for Maximising Your Experience
-
Plan Your Visit: With several outlets participating, choose the one most convenient to you, particularly if aiming for the lucky draw. Suntec City and Paya Lebar Square are central and easily accessible.
-
Keep Documentation: For Activity 1, don’t forget to photograph your blessing card and receipt for verification purposes. This ensures no hiccups if you are drawn as a winner.
-
Engage Creatively: For Activity 2, think of creative ways to showcase the festive display without compromising personal privacy. A festive arrangement or a flat-lay shot of products can be charming and visually appealing.
-
Go Early: Especially during weekends, popular outlets may have higher foot traffic. Arriving earlier increases your chance to select the best products and ensures your card or post is among the first for the lucky draw and redemption.
-
Share the Joy: Encourage family members to participate. More cards on the Blessing Wall and more shared moments on social media increase the festive atmosphere and collective excitement.
Scarlett Supermarket has done a wonderful job of combining traditional elements of Chinese New Year with interactive experiences that cater to modern shoppers. By blending the joy of lucky draws, the charm of Hsu Fu Chi treats, and the immediacy of social media redemption, they’ve created a promotion that’s as rewarding as it is fun.
In summary, this campaign is perfect for anyone looking to make their Chinese New Year shopping more than just a routine. It’s a celebration, a game, and a chance to bring home meaningful gifts. Don’t miss out on the opportunity to win festive hampers, secure your Ang Bao sets, and be part of a celebration that promises both sweetness and good fortune. Head down to Scarlett Supermarket’s participating outlets, shop for your favourite Hsu Fu Chi treats, and let the festive blessings bring extra joy to your Chinese New Year.
Promotional/Event Details:
Date: 1 January–18 February 2026
Time: Store hours
Venue: Scarlett Supermarket at Suntec City, Paya Lebar Square, Westgate B2, Sun Plaza, Tai Seng
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.