For food lovers in Singapore, few experiences can rival the aroma and taste of authentic Japanese kushiyaki. If them have been searching for a reason to indulge in a hearty, flavourful meal without burning a hole in their wallet, Matsukiya has rolled out an irresistible promotion that’s impossible to ignore. From 1 April to 31 May 2026, Matsukiya invites them to savour their Sumibi Kushiyaki Bundle for just $48 – a feast of smoky, juicy delights that promises to excite the taste buds and elevate a casual dining experience into something memorable.
Matsukiya, located in the heart of Orchard Road at #05-04 Paragon, has always been known for its meticulous approach to grilling, particularly using bincho-tan charcoal. This special charcoal is highly prized in Japan for the way it imparts a subtle, smoky aroma to meats and vegetables without overpowering their natural flavours. With this promotion, them are not merely enjoying a meal; them are stepping into an authentic Japanese grilling experience, right in the city centre of Singapore.
The star of this promotion is undoubtedly the Iberico Pork Secreto. For those who have not yet tried it, this cut is prized for its marbled texture, delivering both tenderness and flavour that melts in the mouth. Paired with a Kushiyaki platter grilled to perfection, this combination is the very definition of indulgence. The Kushiyaki skewers themselves are a showcase of balance, texture, and Japanese culinary precision. Each skewer is carefully prepared, ensuring that every bite is packed with flavour.
Meat lovers will rejoice at the variety included in this bundle. Them can expect Hokkaido Pork Sausage that bursts with savoury juices, Momo Kushiyaki that is juicy and tender, and Bacon Akanatsu skewers that offer a subtle sweet-salty flavour profile. Every skewer is grilled over bincho-tan charcoal, lending a signature smokiness that complements the natural flavours of the meat without overpowering them. It’s a flavour profile that is hard to resist, especially for those who appreciate traditional Japanese grilling techniques.
But this promotion is not just for carnivores. Matsukiya ensures that vegetable enthusiasts are equally delighted. Their vegetable skewers – Broccoli, Shiitake, and Asparagus – are grilled to retain crunch while soaking in the gentle smokiness from the charcoal. These skewers provide a refreshing contrast to the richness of the meats, making the meal feel balanced and complete. The inclusion of vegetables is not just about variety; it’s a thoughtful nod to those who appreciate lighter, healthier options alongside indulgent proteins.
One of the most enticing aspects of the Sumibi Kushiyaki Bundle promotion is how it transforms a simple dining experience into a social one. The bundle is designed for sharing, making it perfect for gatherings of friends or family. Them can enjoy the variety of skewers while engaging in lively conversation, all while experiencing the communal joy that comes from sharing great food. It’s a promotion that doesn’t just satisfy hunger but also nurtures connection and enjoyment.
For those looking to enhance their dining experience even further, Matsukiya offers an extra perk with every Sumibi Kushiyaki Bundle ordered. Them can enjoy crisp glasses of Suntory Draft Beer (380ml) and Suntory Highball for just $8 per glass. The light, refreshing taste of these drinks pairs beautifully with the smoky, savoury skewers, cutting through the richness of the meat while elevating the overall dining experience. For anyone who enjoys a good drink with their meal, this is an opportunity to indulge without spending excessively.
Dining at Matsukiya during this promotion is also about atmosphere. The restaurant’s interior evokes a traditional yet modern Japanese feel, with subtle wooden accents and an open-grill concept that allows diners to watch their skewers being expertly prepared. The experience is immersive, giving them the sense that they are enjoying an authentic dining ritual rather than just a meal. The attention to detail in both service and presentation ensures that every visit feels special, whether them are regular patrons or visiting for the first time.
Another reason this promotion is worth the visit is its timing. Occurring from 1 April to 31 May 2026, it spans a period when the weather in Singapore is generally warm, making it ideal for enjoying both indoor dining and the casual social environment that Matsukiya fosters. Them can take their time to savour the flavours, try different skewers, and perhaps even discover new favourites without feeling rushed. It’s an opportunity to turn an ordinary meal into a memorable culinary outing.
For budget-conscious diners, the $48 Sumibi Kushiyaki Bundle offers exceptional value. Considering the premium quality of the ingredients – from Iberico pork to fresh vegetables – and the meticulous grilling technique using bincho-tan charcoal, the price is remarkably reasonable. It’s rare to find such a combination of quality, quantity, and authenticity at this price point in Singapore. This makes the promotion not only a treat for the palate but also a smart choice for anyone looking to enjoy high-quality Japanese cuisine without overspending.
Matsukiya’s dedication to quality extends beyond just the food. The staff are attentive and knowledgeable, ready to guide diners through the menu and offer recommendations on skewer pairings or drink choices. This level of service enhances the dining experience, ensuring that them feel well-cared for and confident in their choices. Combined with the relaxed yet stylish setting, the experience is one that appeals to both casual diners and those seeking a more refined culinary adventure.
In summary, the Sumibi Kushiyaki Bundle promotion at Matsukiya is a must-visit for anyone who enjoys authentic Japanese cuisine, expertly grilled skewers, and a lively, social dining atmosphere. From the tender Iberico Pork Secreto to the variety of Kushiyaki skewers and fresh vegetable options, every aspect of the meal is designed to delight the senses. The added bonus of Suntory Draft Beer and Highball at a special price elevates the experience, making it not just a meal but a celebration of flavours. For those who value quality, flavour, and value in equal measure, this promotion is an unmissable opportunity.
Whether them are planning a night out with friends, a family gathering, or simply a treat for themselves, Matsukiya’s Sumibi Kushiyaki Bundle ensures that every bite is worth savouring. The combination of authentic grilling techniques, premium ingredients, attentive service, and a warm, inviting atmosphere makes it a dining experience that stands out in Singapore’s vibrant culinary scene.
Don’t miss out on this promotion – it’s a chance to indulge in the finest Japanese skewers, enjoy drinks at a great price, and create lasting memories over a delicious meal. Matsukiya has crafted an offer that delivers flavour, value, and authenticity all on one plate.
Promotional/Event Details:
Date: 1 April-31 May 2026
Time: Lunch & Dinner Service (Check Matsukiya timings)
Venue: Matsukiya 松喜屋, 290 Orchard Rd, #05-04 Paragon, Singapore 238859
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