Singapore Airlines and Scoot have always been synonymous with quality travel, but come 2025, they’re taking things up a notch. To mark Singapore’s 60th year of independence, the Singapore Airlines (SIA) Group is rolling out a year-long campaign titled “Celebrating with Singapore”—a celebration not just of the nation, but also of the joy of travel, the richness of local culture, and the spirit of giving back.
If anyone has been looking for the right moment to finally book that long-overdue holiday, revisit a favourite city, or tick a dream destination off the bucket list, this may very well be it. The SG60 campaign runs from 1 April to 31 December 2025, and it promises more than just a few discounted flights—it’s an immersive travel celebration spanning over half the globe, giving travellers more reasons to explore while reconnecting with the essence of Singapore.
Let’s dive into why this isn’t just another promotion—and why people shouldn’t miss it.
Unmissable Fare Deals to 77 Destinations
One of the core highlights is the SG60 Fare Deals from Singapore Airlines, offering attractive airfare discounts to an impressive 77 global destinations. Whether it’s Europe, North America, Asia, Australia or the Middle East, these deals run from April through November 2025, giving a long travel window with plenty of flexibility.
In tandem, Scoot is offering similar promotional fares to 60 destinations, running until mid-April. These aren’t just random discounts slapped together. They’re part of a broader effort to encourage meaningful travel, with comfortable and convenient flight options designed to suit different budgets and travel styles.
For those who’ve been itching to plan a multi-country tour or even a quiet beach escape, this is a prime opportunity to stretch the dollar further while still flying with trusted names in aviation.
Lucky Draws and Flash Sales—Added Excitement
Beyond the discounted fares, Singapore Airlines and Scoot are adding even more value through exciting giveaways and flash deals. Travellers who book during the campaign period can gain entries into lucky draws, with one of the most anticipated prizes being free flights to Seoul.
Scoot will also host 60-hour flash sales in May and June 2025, offering another chance to snag last-minute bargains for spontaneous getaways. These time-sensitive deals create the perfect window for those who are flexible with their schedules—or who simply love chasing the thrill of a great flash sale.
KrisFlyer Members: Even More to Celebrate
KrisFlyer members haven’t been forgotten. In August 2025, a special 60-hour Spontaneous Escapes promotion will go live, giving members the chance to redeem discounted award tickets and earn bonus miles—especially for flights operated by Scoot.
This is a particularly great perk for those who have been diligently collecting miles, offering the chance to redeem more for less and explore new destinations without spending beyond their comfort zone.
Whether it’s a weekend escape to Bangkok or a longer adventure to Japan, this limited-time KrisFlyer campaign will deliver excellent value for members.
Celebrating Culture Through Cuisine
Singapore’s vibrant food culture will take centre stage between July and September 2025, as selected Singapore Airlines flights will offer classic hawker dishes onboard. Think roti prata, fried carrot cake, and other local favourites—dishes usually enjoyed at humble kopitiams, now being elevated and served at 30,000 feet.
Even lounges at Changi Airport will join in the celebration throughout August, allowing travellers to sample iconic local flavours while waiting for their flights.
Food has always been a powerful way to connect with heritage, and this in-flight menu revamp is a meaningful tribute to Singapore’s culinary legacy.
Curated Content to Showcase Singapore’s Identity
Onboard entertainment will also reflect the SG60 theme. KrisWorld, the in-flight entertainment platform, will launch a new “Celebrating Singapore” section, filled with documentaries and media content about Singapore’s culture, arts, and history.
From insights into how hawker culture earned its UNESCO listing, to features on Singaporean artists and filmmakers, this curated programming offers a deeper look into the stories that shaped the nation—ideal for those curious about what makes Singapore tick.
Shop Singaporean Heritage with KrisShop
The campaign doesn’t end when the flight does. KrisShop, the Group’s e-commerce platform, is releasing a new Heritage Collection to commemorate SG60. Items in this special range draw inspiration from Singapore’s nostalgic visuals—think colourful shophouse tiles, dragon playgrounds, and retro kitchenware.
Some standout items include:
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A vintage-style tiffin carrier
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A foldable shopping bag featuring classic motifs
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A ceramic cup-and-saucer set echoing traditional kopitiam aesthetics
These make thoughtful souvenirs or heartfelt gifts, capturing the local spirit in a tangible way.
Design Takes Flight with Student Collaboration
Adding a fresh creative twist, Scoot is also launching a limited-edition aircraft model designed by a student from LASALLE College of the Arts. The design fuses elements from Southeast Asian culture with patterns reflecting Scoot’s wide travel network.
This unique model will be sold onboard and through KrisShop from August 2025. It’s a small but meaningful initiative, highlighting Singapore’s commitment to nurturing the next generation of creatives while celebrating cultural diversity.
Why This Celebration Is Worth Experiencing
While there’s no shortage of airline deals out there, the SG60 campaign by Singapore Airlines and Scoot stands out because it’s more than just about travel—it’s a heartfelt tribute to Singapore’s journey and identity.
This campaign encourages people to explore the world while appreciating what makes Singapore special—from food and design to storytelling and giving back. It turns travel into a celebration, not just of destinations but of roots, heritage, and shared memories.
With so many different facets—fare deals, lucky draws, flash sales, cultural programming, and shopping—there’s truly something for everyone.
Whether planning a solo trip, a family holiday, or a spontaneous escape with friends, SG60 gives travellers a reason to celebrate, connect, and explore.
So, if there’s one campaign to bookmark in 2025, this is it.
Promotional/Event Details:
Date: 1 April – 31 December 2025
Time: All Day (dependent on flight and booking availability)
Venue: Singapore Airlines and Scoot (Worldwide Destinations)
More Info: Singapore Airlines – Celebrating SG60
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