Every year, the Mid-Autumn Festival brings with it a sense of nostalgia, family gatherings, and of course, the much-anticipated mooncakes that symbolise unity and celebration. For those in Singapore who appreciate tradition while still enjoying new and exciting flavours, Bee Cheng Hiang has rolled out another enticing promotion that is sure to brighten the festival season. Running from 1 to 7 September 2025, this promotion is one worth paying attention to if you want to enjoy quality mooncakes, unique snacks, and even exclusive freebies without spending more than you need to.
Bee Cheng Hiang has always been known for their quality products, especially their bak kwa and festive treats, but their Mid-Autumn promotions consistently bring something special to the table. Whether you are planning to give mooncakes as a gift, share them with family, or simply enjoy them on your own with a cup of tea, this offer is designed to give more value for your money.
So, why should people consider heading down to Bee Cheng Hiang during this promotional period? Let’s break it down.
Attractive Discounts on Mooncake Sets
Mooncakes are at the heart of the Mid-Autumn Festival, and Bee Cheng Hiang has made sure their deals highlight this festive essential. From 1 to 4 September 2025, customers can enjoy generous savings:
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Buy any 2-piece mooncake set and get 20% off.
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Opt for the 4-piece mooncake set and save even more with 30% off.
These discounts are particularly appealing because mooncakes are often bought in multiples, either to be enjoyed over several days or to be gifted to friends and family. The larger the set you buy, the more you save, which makes this the perfect chance to stock up.
Special Festive Treats Worth Trying
Beyond traditional mooncakes, Bee Cheng Hiang is also spotlighting some unique snacks that bring a playful twist to the season.
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Big Piglet Mooncake Cookie (6 pieces) – Starting from $16.50, this treat is delicate, flavourful, and inspired by traditional mooncakes. It is light enough to be enjoyed as a snack but festive enough to be part of a Mid-Autumn celebration.
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Chess Mooncakes – Shaped like chess pieces, these stand out for their creativity as well as their taste. Priced at just $8.40 (usual price $16.80), you can enjoy 50% off with a minimum spend of $20. Available in Plain Lotus, White Lotus, and Pumpkin flavours, they are not only delicious but also make a fun conversation starter when shared.
These variations of mooncakes offer something a little different for those who want to move away from the standard options and try something unique while still honouring tradition.
Free Limited Edition Moonster Plushies
Another highlight of this promotion is the exclusive Moonster Plushies. Customers who spend $88 and above can receive one of these adorable limited edition plush toys for free. Plushies like these often become collector’s items during festive campaigns, and they are perfect for children or anyone who loves festive keepsakes. Pairing your mooncake purchase with this giveaway makes the promotion even more rewarding.
Member-Only App Deals
For those who are already Bee Cheng Hiang members or are considering joining, there are additional perks available exclusively through their app. From 1 to 7 September 2025, members can redeem these special offers:
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Small Piglet Basket Mooncake Cookies (6 pieces) – only $12.00.
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Jin Long Yu (Arowana) & Kirin Cookies – Buy any 3 packs for $9.90 (usual price $14.40).
These deals provide further savings and are an excellent way to try out different varieties of Bee Cheng Hiang’s mooncake cookies, which are baked to a golden brown texture that blends crunchiness with rich flavour.
If you want to take advantage of these deals, make sure you download the Bee Cheng Hiang app and collect your vouchers early.
Why This Promotion is Worth Checking Out
There are a few reasons why this promotion is particularly appealing this year:
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Good Value for Money – Mooncakes can be expensive, especially when you purchase multiple sets. With discounts of up to 30% and additional app-only deals, this is a chance to enjoy festive treats without overspending.
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Variety and Creativity – From piglet-shaped cookies to chess piece mooncakes, Bee Cheng Hiang offers playful alternatives to traditional options, making this an exciting choice for families with children or for those looking to impress guests with something different.
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Perfect for Gifting – Mid-Autumn is about sharing, and discounted sets make it easier to buy for friends, family, or colleagues without breaking the bank. The presentation of these products also makes them ideal gifts.
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Exclusive Collectibles – The Moonster Plushies add an extra layer of fun to the promotion. It is not often that festive food purchases come with such charming freebies, so this is a delightful bonus.
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Accessible Outlets – The promotion is available at all Bee Cheng Hiang outlets in Singapore, except for those at Changi Airport and Jewel. This wide availability makes it convenient for most shoppers.
Making the Most of the Mid-Autumn Festival
The Mid-Autumn Festival is not just about food—it is about togetherness, sharing stories, and appreciating traditions. Deals like these allow people to celebrate without feeling the pinch. By picking up discounted mooncakes and enjoying unique treats, they can focus more on spending meaningful time with family and friends.
Moreover, these promotions are only around for a limited time, so it is wise to plan ahead. Whether you are after discounts, quirky snacks, or that coveted Moonster Plushie, there is plenty of reason to pay Bee Cheng Hiang a visit during this period.
For more details on this promotion, you can check the official announcement here: Bee Cheng Hiang Facebook Post.
Promotional/Event Details:
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Date: 1-7 September 2025
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Time: During outlet operating hours
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Venue: All Bee Cheng Hiang outlets in Singapore (except Changi Airport and Jewel)

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