As the new year begins, many households in Singapore are already looking ahead to Chinese New Year preparations. Beyond decorations and reunion dinner planning, one item that often takes centre stage on the festive dining table is abalone. Known as a symbol of prosperity, abundance and good fortune, abalone is a must-have delicacy for many families. This first week of January 2026 brings an excellent opportunity for savvy shoppers, as Eu Yan Sang rolls out a Weekly Special that makes premium abalone far more accessible.
From 1 to 7 January 2026, Eu Yan Sang is offering a Buy 1 Get 1 Free promotion on selected canned abalones. This is not a small discount or a limited saving; it is a genuine chance to stretch the festive budget further while still serving high-quality ingredients during reunion meals. For those who regularly shop at Eu Yan Sang, this deal stands out as one of the better seasonal offers to kick-start the year.
Abalone has long been associated with festive dining, especially during Chinese New Year. It is commonly served whole, braised with vegetables, or incorporated into soups and stews that are shared among family members. The symbolism attached to abalone often makes it a centrepiece dish rather than a side, which is why many households are particular about quality. Eu Yan Sang’s reputation for sourcing premium ingredients gives shoppers confidence that they are buying abalones suitable for important family occasions.
What makes this promotion particularly attractive is its timing. Early January is when many families start stocking up on pantry essentials ahead of Chinese New Year, spreading out spending rather than making last-minute purchases closer to the festive period. By taking advantage of a Buy 1 Get 1 Free deal now, shoppers can effectively halve the cost of a traditionally expensive ingredient. This allows more room in the budget for other festive necessities, such as seafood, meats, or gift hampers.
For those who may not be familiar with the differences between abalone varieties, Eu Yan Sang also makes the decision process easier by highlighting the characteristics of Australian and New Zealand abalone. Australian abalone is often recognised for its firmer, meatier texture. This makes it a popular choice for braised dishes where the abalone needs to hold its shape and provide a satisfying bite. It is commonly chosen for festive centrepieces, especially when presentation and texture are equally important.
On the other hand, New Zealand abalone is known for its tender and smoother texture, with a naturally mild and delicate flavour. This variety works particularly well in soups, stews and lighter preparations, where the abalone complements the broth rather than overpowering it. Families who prefer a softer texture or are cooking for elderly family members often gravitate towards this option.
Having both options available under the same Buy 1 Get 1 Free promotion allows shoppers to tailor their purchases based on cooking preferences. Some may even choose to buy both varieties, using Australian abalone for braised dishes during reunion dinners and New Zealand abalone for nourishing soups served over the festive period. This flexibility is one of the reasons why this weekly special is worth paying attention to.
Another key reason to enjoy this deal is convenience. Eu Yan Sang offers both in-store and online shopping options, catering to different lifestyles and schedules. Those who enjoy browsing in person can visit physical outlets to view the products and make their selection on the spot. Meanwhile, shoppers who prefer the ease of online shopping can place their orders through Eu Yan Sang’s official website and have the abalones delivered to their doorstep. This is particularly helpful during the busy start of the year, when work and family commitments leave little time for extended shopping trips.
For households that frequently host guests during Chinese New Year, having extra abalones on hand is never a bad idea. Unexpected visitors or additional meals are common during the festive period, and canned abalones have the advantage of a long shelf life. Purchasing more during a Buy 1 Get 1 Free promotion ensures there is always something premium available to serve, without the stress of overspending closer to the festivities.
From a value perspective, this promotion stands out because abalone rarely goes on such generous offers. Even outside of festive seasons, abalones are considered a luxury ingredient. A Buy 1 Get 1 Free deal significantly lowers the barrier for families who may otherwise hesitate to include abalone in their meals due to cost. For those who already plan to purchase abalone for Chinese New Year, this promotion simply makes financial sense.
Beyond festive meals, abalones can also be used creatively in everyday cooking. They can be sliced and added to noodle dishes, stir-fried with vegetables, or used to elevate simple home-cooked meals. Having extra abalones from this promotion encourages experimentation in the kitchen, turning what is often reserved for special occasions into something that can be enjoyed more frequently.
Eu Yan Sang’s longstanding presence in Singapore also adds to the appeal of this deal. Many shoppers associate the brand with quality, trust and tradition. Purchasing abalones from a reputable retailer offers peace of mind, especially when buying for important family gatherings. This trust factor is crucial when dealing with premium food items, where quality and authenticity matter.
For those planning ahead for Chinese New Year reunion feasts, this Weekly Special provides a strong starting point. It allows families to secure a key ingredient early, avoid last-minute rushes, and enjoy meaningful savings. Combined with the flexibility of shopping in-store or online, the promotion fits seamlessly into different shopping habits.
In short, this Buy 1 Get 1 Free abalone promotion from Eu Yan Sang is more than just a weekly deal. It is an opportunity to plan smarter, spend wisely, and still serve dishes that carry cultural significance and festive flair. With the promotion running for a limited time only from 1 to 7 January 2026, it is worth considering sooner rather than later.
For those looking to elevate their Chinese New Year meals while keeping costs under control, this is a deal that deserves attention. Whether preparing a grand reunion dinner or stocking up for multiple festive gatherings, Eu Yan Sang’s Weekly Special offers both value and quality in one timely promotion.
Shoppers can browse and purchase directly via the official website here: https://www.euyansang.com.sg/
Promotional/Event Details
Date: 1–7 January 2026
Time: Store operating hours and online shopping availability
Venue: Eu Yan Sang outlets islandwide and online at https://www.euyansang.com.sg/
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