There’s something truly satisfying about walking into a well-furnished home. The right sofa, a beautifully crafted dining table, or even the perfect mattress can completely change the way a home feels. For many in Singapore, upgrading furniture is not just about replacing old pieces, but about creating a space that feels cosy, stylish, and welcoming.
If you have been holding off on making those big home purchases, this is the perfect time to take action. NOVA Furnishing is bringing back their October Furniture Fair, and it’s one that bargain hunters and homeowners should not miss. Happening from 1 to 5 October 2025, this sale is running at both Tradehub 21 and Ang Mo Kio outlets, and the savings are nothing short of remarkable.
Let’s break down what makes this event worth the trip.
Huge Savings Up to 60% Off
NOVA Furnishing has been a trusted name in Singapore for over 22 years, and their October sale is one of the most anticipated events of the year. This time, shoppers can expect discounts of up to 60% OFF on a wide range of furniture. Whether you’re looking for a new bedframe, a chic sofa, or a practical storage solution, this sale is designed to give you unbeatable value.
What sets NOVA apart from many other retailers is that they go straight to the factory. By cutting out unnecessary mark-ups, they’re able to pass on factory-direct savings to customers. This means you can shop for premium designs and exceptional quality pieces, but without paying the usual hefty showroom price tags.
Buy 1, Get 1 FREE Mattress Deal
If you’ve been struggling with sleep, or maybe your old mattress has seen better days, this promotion is going to catch your eye. NOVA’s mattress brand, Rucas, is offering a Buy 1 Get 1 FREE deal. That means you pay for one mattress and get another at no extra cost.
Mattresses are a long-term investment in health and comfort, and this offer doubles the value you get. Whether you want to keep the second mattress for a spare room or share the savings with a family member, it’s a win-win situation. Since this deal is only available while stocks last, it’s one of the first things you’ll want to check out at the fair.
The “Home Truly” Campaign
Another highlight of this year’s October Furniture Fair is NOVA’s Home Truly Campaign. This campaign focuses on customisable furniture. It’s all about giving shoppers the chance to design pieces that truly reflect their own personality and lifestyle.
Customisation options include:
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Choosing materials that fit your budget and needs.
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Selecting from a wide palette of colours.
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Adjusting the size of the furniture to suit your living space.
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Deciding on layouts that complement your home.
For those furnishing a new BTO flat or upgrading an HDB, this is a wonderful opportunity to create a space that feels like an extension of yourself. Rather than settling for something that’s almost right, you’ll get pieces that are perfectly suited to your home.
Over 500 Sofa Designs
When it comes to sofas, NOVA is hard to beat. They carry more than 500 different sofa designs, meaning there’s something for every type of homeowner. If you love modern minimalist interiors, you’ll find sleek designs that work beautifully in smaller spaces. If you prefer timeless elegance, their leather sofas provide both luxury and durability.
Here are just a few sofa categories worth checking out at the fair:
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Modern Minimalist Sofas – great for compact living.
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Luxurious Leather Sofas – durable and classic.
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Cozy Fabric Sofas – available in multiple colours and textures.
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Modular Sofas – flexible, perfect for families.
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Recliner Sofas – designed for ultimate relaxation.
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Chesterfield Sofas – traditional charm with a contemporary twist.
It’s rare to have this kind of variety under one roof, and the sale prices make it even more compelling.
Why You Shouldn’t Miss This Fair
There are a few reasons why the October Furniture Fair is such a big deal in Singapore.
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Factory-Direct Prices – This isn’t your typical “end-of-season” sale. By offering direct factory savings, you’re getting furniture at a price that’s often below the usual market rate.
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Wide Range of Styles – From modern to classic, there’s something here for every taste and budget.
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0% Installment Plan – Big purchases can be stressful, especially if you’re budgeting carefully. NOVA makes it easier with a 0% installment option. Furnish now and spread out the cost later.
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Two Convenient Locations – Whether you’re in the West or North-East, both Tradehub 21 and Ang Mo Kio outlets are easy to reach.
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Limited-Time Deals – The sale only runs for five days, and with offers like Buy 1 Get 1 Free mattresses, stock is going to move quickly.
Visiting Details
For those who want to make the most of the event, here are the two venues:
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Tradehub 21 Branch
Address: No. 8 Boon Lay Way, #01-06 to #01-12, 8@TradeHub 21, Singapore 609964
Contact: WhatsApp Tom Lim at +65 91194877 -
Ang Mo Kio Branch
Address: 438 Ang Mo Kio Industrial Park 1, Singapore 569619
Contact: WhatsApp Jeffrey Kok at +65 88111856
Both outlets are open from 11:30am to 9:00pm, giving you plenty of time to plan a visit.
Final Thoughts
Furniture shopping can sometimes feel overwhelming, especially when you’re balancing style, quality, and budget. The October Furniture Fair by NOVA Furnishing takes away much of that stress by giving shoppers affordable, stylish, and customisable options all in one place.
If you’ve been waiting for the right time to refresh your home, this is it. With discounts up to 60%, factory-direct pricing, and flexible payment plans, the value is hard to ignore. Add in the Buy 1 Get 1 Free mattress deal and the sheer variety of over 500 sofa designs, and it becomes clear why this fair draws so much attention every year.
So, whether you’re furnishing your first flat, upgrading your current space, or simply hunting for a good bargain, make sure you head down to Tradehub 21 or Ang Mo Kio before 5 October 2025. This is your chance to create the home you’ve always wanted, without overspending.
Promotional/Event Details:
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Date: 1-5 October 2025
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Time: 11:30am – 9:00pm
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Venue:
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Tradehub 21: No. 8 Boon Lay Way, #01-06 to #01-12, 8@TradeHub 21, Singapore 609964
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Ang Mo Kio: 438 Ang Mo Kio Industrial Park 1, Singapore 569619
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