1-31 May 2025: Esso Singapore: Redeem Premium Bird’s Nest with Smiles Points Promotion

If there’s one thing that truly captures the essence of self-care and well-being, it’s bird’s nest — a revered traditional delicacy in many Asian households known for its restorative properties. This May, Esso Singapore is giving them a golden opportunity to treat themselves or gift a loved one with something extraordinary, and they don’t even need to spend any cash to do it. That’s right — from 1 to 31 May 2025, those who are part of the Esso Smiles loyalty programme can redeem a New Moon Bird’s Nest Premium Bundle using their Smiles points. It’s the perfect example of how a loyalty programme can deliver real, tangible value to its members.

So, what exactly is on offer? For just 1,525 Smiles points, customers can redeem an elegant 3-box bird’s nest bundle at any Esso station across Singapore or via the Esso App. This bundle includes:

• 1 x New Moon Bird’s Nest with Fungus Rock Sugar (6 bottles x 150g)

• 1 x New Moon Premium Bird’s Nest Peach Gum (6 bottles x 150g)

• 1 x New Moon Bird’s Nest Collagen Manuka (6 bottles x 150g)

This is a luxurious gift set, filled with high-quality, nourishing ingredients. It’s the kind of reward that feels indulgent but comes with health benefits. Whether for themselves or as a thoughtful present for someone they care about, it’s a chance to give a meaningful, healthy treat — and it’s only available while stocks last.

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Why Should They Enjoy This Deal?

Let’s break down the reasons this promotion is worth paying attention to:

1. It’s a High-Value Redemption for Points

Most loyalty programmes offer small discounts or minor freebies, but this Esso Smiles redemption is on a completely different level. The retail value of a bird’s nest bundle like this — with premium ingredients like collagen and manuka honey — is usually quite high. Redeeming it for just 1,525 points is an outstanding exchange. It’s a great opportunity for Smiles members to actually use their points in a way that feels worthwhile.

2. It Encourages Self-Care and Wellness

In today’s fast-paced environment, people often forget to take time for themselves. Bird’s nest has long been associated with rejuvenation, improved skin, and overall wellness. This bundle includes variations with peach gum, collagen, and manuka honey — each known for enhancing health and beauty from the inside out. It’s like a wellness package in a box.

3. Great Gifting Idea

Need a last-minute Mother’s Day gift? Want to surprise a friend or elder with something luxurious but meaningful? This bird’s nest bundle is beautifully packaged and health-conscious — making it an excellent gift for a special occasion, or simply as a show of appreciation. It’s suitable for all ages and is a great way to say “you matter.”

4. Ease of Redemption

The fact that the promotion is available both in-store at any Esso station and on the Esso App means it’s incredibly easy to redeem. There’s no need to travel far or fill out lengthy forms. As long as the points are in their Smiles account, it’s as simple as a few taps or a quick visit to a station. This kind of convenience is often overlooked but highly valuable.

5. Limited-Time, Limited Stock

Promotions like this don’t last forever, and there’s always the rush once word gets out. That’s part of the thrill — there’s something exciting about knowing that they’ve managed to get their hands on a premium product that’s not going to be available for long. It’s a now-or-never kind of deal.

6. Supports Smart Spending

It’s smart consumer behaviour to take full advantage of loyalty programmes. Why let points sit unused when they can be exchanged for something this valuable? This is a chance to maximise the benefits of everyday petrol purchases and convert them into something rewarding and memorable.

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Who Should Go for This?

Anyone who regularly fills up at Esso stations and has a Smiles account should not miss this. Especially:

• Parents or individuals looking for wellness gifts

• Working professionals interested in natural health boosters

• Elderly family members who appreciate traditional remedies

• Loyal Esso customers who’ve been accumulating points but haven’t found the right reward yet

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Make the Most of the Smiles Programme

If they’re not already part of the Esso Smiles programme, it’s easy to join. Once signed up, members can earn Smiles points with every fuel purchase and redeem them for a wide variety of rewards — from car washes and fuel discounts to premium lifestyle products like this bird’s nest bundle.

To track points and redeem rewards, the Esso App is a handy companion. The app provides up-to-date information on promotions, fuel savings, and redemption options. It’s free to download and user-friendly — another reason to get onboard and start collecting those Smiles.

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Final Thoughts

Esso’s bird’s nest redemption campaign is one of those rare promotions that genuinely brings value to customers. It’s not just about the product itself (though the New Moon Bird’s Nest selection is top-tier); it’s about how loyalty programmes can translate into real, beneficial rewards. It makes every trip to the petrol station feel like a step toward something greater.

Whether they’re rewarding themselves or delighting someone close, this is a promotion that ticks all the right boxes — luxury, health, convenience, and value. And since it’s only available for a limited time — and only while stocks last — the time to act is now.

Don’t let those Smiles points sit idle. Turn them into something nourishing, beautiful, and worth savouring.

For more information, visit the official promotion post here:
https://www.facebook.com/

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Promotional/Event Details:
Date: 1-31 May 2025
Time: All day (while stocks last)
Venue: All Esso Stations and via the Esso App