Japanese food lovers have another delicious reason to visit DON DON DONKI this July. If grilled unagi has always been one of those comforting Japanese dishes you look forward to, then this month is the perfect time to indulge. From 1 to 31 July 2026, DON DON DONKI Singapore is bringing back the flavours of Japan with its exciting Unagi Fair Promotion, offering a wide range of freshly prepared unagi meals at attractive prices across all outlets islandwide.
Known for bringing authentic Japanese groceries, ready-to-eat meals and seasonal food promotions to Singapore, DON DON DONKI has built a strong reputation among food lovers who appreciate quality Japanese cuisine without paying restaurant prices. This latest campaign continues that tradition by introducing several brand-new dishes alongside returning customer favourites.
Whether someone is grabbing a quick lunch during work, planning an affordable dinner with family or simply craving something different, the Unagi Fair offers plenty of choices suitable for every appetite.
One of the biggest highlights this year is the introduction of the NEW Mega Unagi Bento, priced at only $12.90, reduced from its usual price of $16.90. This generous bento is ideal for those who simply cannot get enough grilled eel. Featuring a larger serving of charcoal-grilled unagi over rice together with accompanying side dishes, it offers excellent value considering the quality and portion size.
For anyone who enjoys Japanese comfort food, this may well become one of the best-value unagi meals available in Singapore throughout July.
Besides the Mega Unagi Bento, DON DON DONKI has also created several new menu items that combine traditional Japanese ingredients with modern favourites.
The newly launched Unagi Omu Soba is available for $10.90, bringing together soft omelette, chilled soba noodles and grilled unagi into one satisfying meal. It offers a refreshing alternative for diners looking for something lighter, especially during Singapore’s warm weather.
Another exciting newcomer is the Unagi & Beef Don, priced at just $9.90. Combining tender slices of beef with flavourful grilled eel creates an interesting combination that meat lovers are likely to appreciate. Instead of choosing between beef or seafood, diners can enjoy both in one hearty rice bowl.
Those looking for Korean-inspired flavours can also try the NEW Unagi Bibimbap for only $8.90. Mixing seasoned vegetables, rice and grilled unagi gives this dish an enjoyable balance of textures and flavours while remaining surprisingly affordable.
If variety is what someone enjoys most, there are even more options available throughout the promotion.
The Unagi & Chicken Karaage Bento costs just $9.90, pairing crispy Japanese fried chicken with delicious grilled eel. It is a great choice for families or anyone wanting multiple protein choices in a single meal.
Seafood lovers may prefer the Unagi & Scallop Don, available at $8.90. The sweetness of scallops complements the rich savoury taste of charcoal-grilled unagi perfectly, creating an enjoyable rice bowl without stretching the wallet.
Of course, for those who appreciate simplicity, the Charcoal Grilled Unagi Kabayaki remains one of the standout dishes at $9.90. Carefully grilled over charcoal and glazed with the familiar sweet savoury sauce, it showcases why unagi remains one of Japan’s most loved traditional dishes.
For diners seeking something cooling, especially during lunchtime, the Hiyashi Unagi Soba offers chilled noodles paired with grilled eel for $9.90. It makes an excellent choice for those wanting a refreshing meal without sacrificing flavour.
Meanwhile, those looking for the most affordable option during the promotion can enjoy the Una Jyu for only $7.90, making it one of the easiest ways to enjoy authentic Japanese unagi at an accessible price.
One reason this promotion stands out is the remarkable value compared to dining at Japanese restaurants. Premium grilled unagi is often regarded as a luxury ingredient due to its preparation process and sourcing. At many restaurants across Singapore, similar meals can easily cost well above $20.
DON DON DONKI manages to make these dishes considerably more affordable without compromising on the authentic Japanese flavours that customers have come to expect. This allows more people to experience quality unagi without worrying about overspending.
Another advantage is convenience. Since the promotion is available at all DON DON DONKI outlets, customers have the flexibility to visit whichever branch is closest to them. Whether shopping for groceries after work or picking up dinner while running errands, adding one of these unagi meals to the day becomes incredibly easy.
The promotion also suits different dining occasions. Office workers can enjoy a quick and filling lunch, families can take home several varieties for dinner, while students looking for affordable Japanese food will appreciate the reasonable pricing.
Because several dishes are newly introduced, regular DON DON DONKI customers also have the opportunity to try something different from the usual selection. Instead of ordering the same favourites, they can discover combinations like Unagi & Beef Don or Unagi Bibimbap that are only available during this seasonal campaign.
Since the promotion runs throughout the entire month of July, there is no need to rush into trying everything in one visit. Food lovers can return multiple times to sample different dishes and discover their personal favourite.
However, customers should remember that all menu items are available while stocks last. Popular dishes, especially the Mega Unagi Bento and newly launched selections, may sell out earlier during busy lunch and dinner periods. Visiting slightly earlier in the day may provide the best chance of securing the preferred meal.
For anyone who has never tried Japanese grilled eel before, this promotion also presents an excellent opportunity to discover why unagi has remained a cherished part of Japanese cuisine for generations. Its tender texture, rich flavour and signature sweet soy glaze create a comforting meal that pairs beautifully with steamed rice.
Whether someone is already a devoted unagi enthusiast or simply curious to experience authentic Japanese flavours without paying premium restaurant prices, DON DON DONKI’s Unagi Fair is certainly worth adding to the dining calendar this July.
With prices starting from only $7.90, multiple brand-new menu items and availability across all outlets, this promotion delivers both quality and value. It is one of those limited-time food promotions that makes eating well surprisingly affordable, making July an excellent month to enjoy a satisfying Japanese meal with friends, colleagues or family.
For more information, visit:
https://www.facebook.com/100078244366577/posts/
Promotional/Event Details
Date: 1–31 July 2026
Time: During each DON DON DONKI outlet’s operating hours
Venue: All DON DON DONKI outlets across Singapore (while stocks last)
Promotion Highlights:
- NEW Mega Unagi Bento – $12.90 (U.P. $16.90)
- NEW Unagi Omu Soba – $10.90
- NEW Unagi & Beef Don – $9.90
- NEW Unagi Bibimbap – $8.90
- Unagi & Chicken Karaage Bento – $9.90
- Unagi & Scallop Don – $8.90
- Charcoal Grilled Unagi Kabayaki – $9.90
- Hiyashi Unagi Soba – $9.90
- Una Jyu – $7.90
More Information:
https://www.facebook.com/100078244366577/posts/
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