If there’s one thing Singaporeans are always on the lookout for, it’s a good deal that offers more value for daily routines. In a city where efficiency matters, it’s refreshing to see initiatives that not only make life more convenient but also reward everyday activities like commuting, dining, and shopping. For the month of July 2025, EZ-Link is bringing a host of exciting rewards through their SimplyGo app, turning simple transactions into delightful experiences.
So, if anyone regularly taps in and out with their EZ-Link or Concession card, now’s the perfect time to elevate that routine. Whether it’s that daily MRT ride, a quick grocery run, or even grabbing a light bite during lunch, users stand a chance to earn reward points and redeem them for exclusive treats.
This campaign is active throughout July 2025 and offers Singapore residents a great way to get more out of their everyday spending. But what’s the catch? There really isn’t one—just a small reminder to pair the EZ-Link card with the SimplyGo app to start reaping those benefits.
Turning the Mundane into Meaningful
What makes this promotion truly appealing is its seamless integration into daily life. People in Singapore are always on the move—hopping on trains, grabbing meals, picking up groceries. EZ-Link recognises this rhythm and is tapping into it, quite literally. By using SimplyGo-linked EZ-Link or Concession cards, users can start earning reward points automatically with no extra effort involved.
What’s more, these points aren’t just for show. They translate into real, tangible rewards. Imagine tapping out after work and using those points for a chilled ice cream sandwich. Or perhaps a spicy hot bowl of soup on a rainy evening, topped off with some live music for an enjoyable night out. These little pleasures, redeemed through daily spending, add a layer of joy to an otherwise typical day.
What’s on Offer?
Throughout the campaign, a variety of rewards can be unlocked via the SimplyGo app. From delicious snacks and beverages to discounts on groceries and dining experiences, there’s plenty to look forward to. Here’s a snapshot of what participants can potentially enjoy:
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Classic Ice Cream Sandwich: An ever-loved nostalgic treat, perfect for Singapore’s tropical heat.
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Hot Soup Treats: A comfort food option for anyone craving a spicy or savoury bowl of warmth.
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Live Music Nights: Redeemable experiences that blend entertainment with relaxation.
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Bun and Smoothie Combos: Quick bites made even better when rewarded.
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Grocery Rebates: Everyday shopping just became more rewarding.
The beauty of these offerings lies in their variety—something for the foodies, the music lovers, the practical shoppers, and those who simply enjoy a treat now and then.
How to Join In
Getting started is remarkably simple. All it takes is pairing an EZ-Link or Concession card with the SimplyGo mobile app. Once that’s done, users can begin earning reward points every time they pay for transport, dining, or shopping with the linked card.
Points accumulate automatically with eligible transactions, and redemption can be done directly via the app. The interface is intuitive and easy to navigate, so even those new to reward programmes will find the experience smooth and user-friendly.
Here’s the link to get more details directly from their campaign:
https://www.facebook.com/100067091773672/posts/
Why This Deal is Worth Exploring
Let’s take a moment to talk about why this promotion deserves attention. Unlike one-time discounts or flashy sales that require large purchases, EZ-Link’s campaign is about consistency. It rewards users for doing what they already do—commute, eat, shop. There’s no need for special vouchers, promo codes, or spending thresholds.
This approach feels genuinely considerate. They’re essentially saying: “Since users are going to spend on these things anyway, why not get a little something extra?” That’s a fair deal in any scenario.
Moreover, it encourages responsible, everyday spending while giving people a sense of accomplishment. Using public transport, for instance, is environmentally friendly, and now it comes with the added perk of earning rewards. Small steps like these contribute to a more sustainable and rewarding urban lifestyle.
Who Should Take Advantage?
Frankly, anyone using public transport in Singapore should get in on this. Whether someone’s a student commuting daily with a concession card, a working adult shuttling between appointments, or even a retiree out and about during the day, the system is designed to be inclusive and beneficial for all.
Shoppers, casual diners, and even quick errand runners can make their purchases count too. And with redemptions including both indulgent treats and practical discounts, there’s something meaningful for everyone.
Simple, Seamless, Satisfying
In a digital age where reward systems can often feel overly complicated or gimmicky, the EZ-Link SimplyGo rewards campaign stands out with its straightforward design. It’s one of those initiatives that doesn’t demand more from its users but still gives back.
Paired with a campaign period that runs the entire month of July, there’s ample time for users to accumulate points and try out a few redemptions. The flexibility, combined with an already useful card and app ecosystem, makes this promotion a win-win for both new and existing users.
So whether someone is hopping on the North-South Line or queuing for a cup of kopi near their workplace, their regular purchases are now potentially more gratifying than ever before. That simple tap with the EZ-Link card just became a whole lot more meaningful.
Promotional/Event Details:
Date: 1-31 July 2025
Time: All-day, based on participating merchants and commuting hours
Venue: Singapore (nationwide promotion via SimplyGo app with use of EZ-Link/Concession cards)
More info: https://www.facebook.com/100067091773672/posts/

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