If there is one ingredient that consistently ranks high in Japanese culinary cravings, it’s unagi — the luscious, savoury freshwater eel that’s beloved for its rich flavour and satisfying texture. And now, unagi lovers across Singapore have every reason to rejoice. From 1 to 31 July 2025, DON DON DONKI Singapore is rolling out a month-long promotion across all outlets that celebrates this indulgent delicacy with discounts of up to $18 off.
For those familiar with Japanese cuisine, unagi isn’t just another protein. It’s considered a luxury item in Japan — often savoured during special occasions like “Doyo no Ushi no Hi,” which celebrates midsummer. But during this limited-time promotion, DON DON DONKI is making this premium dish more accessible and more affordable, without sacrificing its authenticity.
Why Should They Check Out This Unagi Deal?
First and foremost, DON DON DONKI has become a trusted household name in Singapore for delivering authentic Japanese grocery items, ready-to-eat meals, and niche delicacies at wallet-friendly prices. Whether it’s their fresh produce, snack selections, or their cooked food corner, shoppers know that what they find in-store is as close to Japan as it gets.
This July, their unagi promotion isn’t just about offering savings. It’s a celebration of Japanese food culture. Think of beautifully grilled eel, brushed with a glossy sweet-savory tare sauce, then flame-seared to deliver that hint of char. It’s aromatic, flavourful, and practically melts in the mouth — all characteristics that make unagi so prized in traditional Japanese cuisine.
Prices for this special promotion start from just $6.80, making it easy to indulge whether one’s treating themselves to a solo lunch or hosting a Japanese-themed dinner at home.
What’s on Offer?
During the promotional period, customers can expect a wide variety of unagi items to suit every taste and lifestyle:
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Unagi Sushi: Perfect for a quick bite or an elegant appetiser. These sushi options highlight the delicate texture of the eel and complement it with vinegared rice and nori.
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Unagi Rice Bowls (Donburi): A hearty, satisfying meal. The eel is laid over a bed of fluffy Japanese rice, garnished with pickled vegetables, sesame seeds, or seaweed for added depth.
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Vacuum-Packed Unagi: For those who love home-cooked meals or want to stock up, these are perfect. Simply heat them up and enjoy restaurant-quality unagi at one’s convenience.
Each of these categories sees discounts of up to $18, depending on the item selected. Whether one prefers to enjoy their unagi warm and fresh on-site or prefer to bring it home, this promotion has something for everyone.
A Cultural Experience in Every Bite
For those new to unagi, this is a great chance to explore one of the core dishes in Japanese dining. Unagi is not just delicious — it’s also traditionally consumed for its supposed stamina-boosting properties, particularly during hot summer months. Rich in protein, omega-3 fatty acids, and vitamins, eel is considered both a delicacy and a nutritious option.
When grilled the traditional way — over charcoal with tare glaze brushed on in multiple layers — the result is nothing short of heavenly. That deep umami taste, the crisp edges from the char, and the balance of savoury and slightly sweet notes make it truly one of a kind.
DON DON DONKI’s in-house kitchens have refined their method of preparing unagi to stay true to this experience. One does not need to travel to Japan to enjoy an authentic unagi meal anymore.
Perfect for Dining or Gifting
What makes this deal even better is its versatility. Planning a quick dinner? Grab a ready-made unagi rice bowl. Hosting friends or family over the weekend? Stock up on their vacuum-packed unagi portions and turn dinner into a gourmet feast.
Even for those considering food gifts, these elegantly packed unagi products make thoughtful and delicious surprises.
And with all DONKI outlets participating in this promotion, there’s no need to rush across town. Simply pop by the nearest outlet and enjoy what they’ve prepared.
Convenient Locations Islandwide
Whether one lives in the East, West, or Central Singapore, there’s a DONKI close by. Major outlets include:
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JEM (Jurong East)
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City Square Mall
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Junction 8
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Clarke Quay Central
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Suntec City
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Downtown East
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And many more across the island
This means shoppers can easily add a taste of Japan to their weekly grocery runs.
While Stocks Last
As with all popular DONKI promotions, this unagi deal is available only while stocks last. With such an attractive price point and strong demand for seasonal Japanese items, it is highly recommended that shoppers make their purchases earlier in the month to avoid disappointment.
Once sold out, these premium unagi items may not be restocked until the next promotional cycle. So it makes sense to plan ahead and grab a few extra for the freezer.
More than Just Unagi at DONKI
While unagi is the star this July, it’s worth mentioning that DONKI always offers an excellent array of Japanese food finds. One can complement their unagi meal with:
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Japanese pickles and side dishes
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Sake or Japanese green tea
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Miso soup kits and instant miso bowls
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Japanese desserts like mochi or puddings
Shoppers can recreate a full-course Japanese meal from the comfort of their home using only items available from DON DON DONKI. This adds real value to the shopping experience — both in taste and in savings.
Promotional/Event Details:
Date: 1–31 July 2025
Time: All day during operating hours
Venue: All DON DON DONKI outlets islandwide
More Information: https://www.facebook.com/100078244366577/posts/
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