If a new Samsung device has been sitting on the shopping list for a while, SAFRA members may want to take a closer look before paying the usual retail price. From 1 July to 31 August 2026, Samsung is offering SAFRA members access to special prices through the Samsung Enhanced Partnership Program (EPP), with selected products available at discounts of up to 40%.

This is an online promotion rather than a typical store-wide sale, so it is particularly useful for anyone who prefers to compare products and prices from home before making a purchase. The offer covers more than just smartphones too. Depending on the products included in the promotion, shoppers can find selected tablets, wearables, home entertainment products, home appliances and computing devices at special EPP prices.

For anyone who has been waiting for a better opportunity to upgrade a phone, replace an ageing appliance or add a new Samsung gadget to the household, this could be worth checking out.

A Samsung Deal Exclusively for SAFRA Members

The Samsung Enhanced Partnership Program is a special benefit available to eligible SAFRA members. Instead of browsing the standard Samsung online store and simply looking for general discounts, members can enter the dedicated Samsung-SAFRA EPP Store and access products offered under the programme.

Samsung-SAFRA EPP Store

The promotion features savings of up to 40% on selected products, although the actual discount varies depending on the item. Some of the biggest appeal comes from being able to browse different product categories in one place, making this more than just a phone upgrade promotion.

The dedicated offer page can also feature monthly deals and selected bundles, so it is worth checking the available products before deciding what to buy. Anyone who has already been comparing Samsung prices elsewhere may find that the EPP pricing gives them another useful benchmark.

Smartphones Are One of the Main Attractions

For many shoppers, the first thing to look at will probably be Samsung’s smartphones. Mobile phones can be a sizeable expense, particularly when buying one of the latest models, so even a percentage discount can make a noticeable difference to the final price.

Rather than rushing into a purchase, it makes sense to check the Samsung-SAFRA EPP Store and compare the available models, specifications and promotional prices. A discount does not automatically mean that every product is the right buy, but for someone who already has a particular Samsung phone in mind, the EPP offer could make the upgrade more attractive.

There is also a practical reason to check the promotion before buying elsewhere. Samsung’s EPP page may include selected offers and bundles that are not immediately obvious when simply browsing the regular product catalogue.

It Is Not Just About Phones

One of the better reasons to look at this promotion is the range of Samsung products included.

Those planning a larger electronics upgrade can browse categories such as tablets, wearables, computing products, home entertainment and home appliances. That opens up more possibilities for households that may be looking for several items rather than a single smartphone.

For example, someone replacing an old television could compare Samsung home entertainment options, while another shopper might be more interested in a tablet or wearable to complement an existing phone. There are also computing products and household appliances to consider.

This wider selection makes the promotion more useful for families, working adults and gadget enthusiasts who have been putting off a purchase while waiting for a more attractive price.

How to Access the Samsung-SAFRA Offer

There are a few steps to follow before the special pricing becomes available.

First, eligible SAFRA members need to create or use a Samsung Account. They can then visit the dedicated Samsung-SAFRA EPP promotion page:

Samsung-SAFRA EPP Promotion Page

During the process, members will be asked to enter the verification code SGREWARDS. Once the code has been successfully entered, eligible members can access the EPP homepage and view the products carrying the applicable SAFRA offers.

There is another point to remember when making payment. According to the promotion information, the applicable SAFRA member discount for the relevant products is triggered when an eligible credit card number is entered. The listed cards include DBS, UOB, Citi and Trust cards, with eligibility determined through the card’s BIN code.

This means shoppers should not assume that every payment method will automatically receive the additional discount. It is better to check the applicable payment requirements before completing the purchase.

Why Should Shoppers Check This Deal?

The biggest reason is straightforward: buying electronics at a lower price can make a meaningful difference, particularly when the original price is several hundred dollars or more.

A discount of up to 40% sounds substantial, although shoppers should remember that it applies to selected products and that not every Samsung item will necessarily receive the maximum reduction. Still, having access to exclusive member pricing gives SAFRA members another opportunity to save.

It can also be useful for anyone who has already decided to buy a Samsung product. Instead of waiting indefinitely for another sale, the EPP promotion provides a specific period in which eligible members can check special prices and bundles.

Another advantage is convenience. The purchase journey takes place online, so there is no need to travel from one shopping centre to another just to compare products. Members can browse the available deals, check the specifications and decide whether the promotional price represents good value.

For bigger purchases, taking a little time to compare can be particularly worthwhile. A cheaper price is helpful, but the best bargain is one that matches the buyer’s actual needs.

A Good Time to Review Upcoming Tech Purchases

August can also be a useful time to review planned purchases before the year gets busier. Anyone whose phone battery is deteriorating, whose home entertainment equipment is overdue for an upgrade, or who has been considering a tablet or wearable can use the promotion as an opportunity to revisit those plans.

Rather than buying simply because something is discounted, shoppers should identify what they actually need first. Once the shortlist has been made, the Samsung-SAFRA EPP Store becomes a useful place to see whether any of those products are included in the promotion.

For households considering multiple Samsung products, it may also be worth checking the available bundles. A bundle can sometimes provide better overall value than purchasing individual products separately, although the final price and included items should always be checked carefully.

Things to Remember Before Buying

This promotion is available only on selected products and is subject to stock availability. The stated promotional period runs from 1 July until 31 August 2026 at 11:59 p.m., so shoppers should avoid leaving a desired product until the very last day.

The offer also cannot necessarily be combined with other promotions, privileges, discount cards or promotional vouchers where the terms exclude such combinations. Refunds and returns may also be subject to deductions related to the promotional discount.

As with any online purchase, it is sensible to read the applicable terms before placing an order. Samsung also reserves the right to amend, suspend or terminate the promotion according to its terms and conditions.

For questions about the promotion, Samsung lists a general hotline at 1800-726 7864 and an email contact at sgepp@samsung.com.

Final Thoughts

The Samsung-SAFRA EPP promotion is worth a look for SAFRA members who are already planning to buy Samsung electronics. With selected products offering savings of up to 40%, there is a genuine opportunity to reduce the cost of a new smartphone, tablet, wearable, home entertainment product, appliance or computing device.

The important thing is not to assume that every product carries the same discount. Members should browse the dedicated EPP Store, enter the SGREWARDS verification code, check the applicable payment requirements and compare the final price before completing the purchase.

For those who have been waiting for the right moment to upgrade, this could be a convenient way to enjoy Samsung products at member-only pricing while the promotion is available. Since the deal is valid only for a limited period and selected products are available while stocks last, checking the EPP Store sooner rather than later could be worthwhile.

Promotional/Event Details

Date: 1 July-31 August 2026, until 11:59 p.m.
Time: Online promotion, available during the stated promotional period
Venue: Online via the Samsung-SAFRA EPP Store

Promotion: Up to 40% off selected Samsung smartphones, tablets, wearables, home entertainment, home appliances and computing products
Eligibility: SAFRA members, subject to the programme’s eligibility requirements
Verification Code: SGREWARDS
Applicable Payment Cards: DBS, UOB, Citi and Trust cards, subject to the stated eligibility and BIN verification
Hotline: 1800-726 7864
Email: sgepp@samsung.com
Important: Selected products only and while stocks last. Terms and conditions apply.