As Singapore’s National Day celebrations take over the city in August, there’s always something uniquely delightful that reflects the spirit of the season. Whether it’s red and white flags draped over balconies or food promotions that pay tribute to local pride, Singaporeans truly know how to celebrate in style. One such gem that captures this essence beautifully comes from Famous Amos, the beloved cookie brand that has delighted generations with its signature chocolatey treats and comforting aroma.
This August, Famous Amos is offering something truly special – a limited-edition Singapore-themed Merlion Box at a promotional price of just $10.80. Yes, that’s not a typo. They are giving 30% off on this adorable and collectable Singapore Edition cookie box, valid from 1 to 31 August 2025, and only while stocks last.
Let’s explore why this deal is one of the sweetest promotions of the month and why it deserves a place on anyone’s National Day celebration checklist.
Why Famous Amos Deserves a Spot in Your August Shopping
Famous Amos is a household name in Singapore. For decades, they’ve maintained their spot as a go-to choice for those who crave freshly baked cookies with a rich, buttery taste and perfectly golden crunch. Whether one is walking past their outlets in malls or Changi Airport, the scent alone is enough to draw people in.
But more than just their cookies, Famous Amos has also carved out a niche with charming packaging and limited-edition gift sets. Every festive season, they roll out creative ways to package their cookies, turning simple gifts into thoughtful, themed surprises.
And this August, they’ve gone the patriotic route — a beautifully designed Merlion Box that pays homage to Singapore’s national icon. It’s not just a container of delicious cookies; it’s a symbol of local pride, perfect for gifting or personal indulgence.
What Makes This Merlion Box Special?
Here’s where the promotion shines — this is no ordinary box of cookies. It’s themed for National Day, designed with artwork that celebrates Singapore’s spirit. The Merlion, a mythical creature that has become the face of Singapore’s tourism and cultural pride, takes centre stage in this exclusive box. The packaging has a premium feel that makes it ideal as a gift — especially for overseas friends or visiting guests — or even as a souvenir for oneself.
Priced normally higher, this box is now available at just $10.80, which is approximately 30% off the usual retail price. Considering the price point and the presentation, it offers exceptional value for money, especially in comparison with other festive gifting options.
For those who love to prepare early for small thank-you tokens, gifts for teachers, or treats for co-workers, this is a perfect choice. It’s affordable, practical, and undeniably charming.
A Perfect Addition to Any National Day Celebration
August in Singapore is a month full of patriotism and celebration. From fireworks displays to red-and-white themed events, people across the island embrace the festivities with energy. Sharing snacks, exchanging gifts, or simply enjoying a good treat with family and friends are part of these moments.
This $10.80 Merlion Box fits right into that atmosphere. It’s small enough to carry along to a picnic or house gathering, elegant enough to be gifted to relatives or guests, and delicious enough to satisfy cravings during any celebration.
Imagine this: you’re heading to a National Day gathering at a friend’s place, and instead of the usual bottle of wine or generic snack pack, you bring this limited-edition Famous Amos Merlion Box. It instantly becomes a conversation starter — nostalgic, patriotic, and indulgent, all at once.
Why You Shouldn’t Wait Too Long
The thing about Famous Amos’ promotional releases is that they always attract attention, and understandably so. Their packaging is always well-crafted, and their cookies never disappoint. Because of this, these special edition boxes tend to sell out quickly, especially closer to National Day.
So if you’re considering grabbing one, don’t wait until the end of August. Stocks are limited, and the $10.80 price tag is bound to attract bargain hunters, gift shoppers, and cookie lovers alike.
Great for Locals, Great for Tourists
While this promotion clearly appeals to Singaporeans wanting to show off their national spirit, it also presents a great opportunity for tourists and visitors to take home a truly Singaporean souvenir — one that goes beyond the usual fridge magnet or keychain.
For international friends or colleagues, this Merlion Box offers a sweet taste of Singapore in more ways than one. It’s themed, practical, and delicious — making it a perfect memento for visitors wanting something distinctly local.
Where Can You Get It?
This promotion is available islandwide at all Famous Amos outlets. Whether one is popping into a shopping mall or waiting at the airport departure hall, there’s bound to be an outlet nearby offering this deal. And because it runs all month long, there’s flexibility to pick it up during the usual shopping errands or while commuting.
For those who prefer not to wait in queues or want to check ahead, it’s a good idea to contact the outlet in advance or visit their official website for more information:
https://www.famous-amos.com.sg
Make It a Part of Your August Must-Haves
There’s something about finding a bargain that doesn’t just save money but also adds value to the celebration. The Famous Amos Merlion Box ticks all the right boxes. It’s affordable, festive, meaningful, and oh-so-delicious.
So, if one is looking for a thoughtful gift, a unique National Day-themed snack, or simply wants to celebrate Singapore with a touch of sweetness, this is definitely a deal worth considering. Just don’t wait too long — they’re only available till 31 August 2025, and once stocks run out, they’re gone for good.
Promotional/Event Details:
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Date: 1-31 August 2025
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Time: All Day (While stocks last)
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Venue: All Famous Amos outlets in Singapore
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Website: https://www.famous-amos.com.sg
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