August is set to be an exciting month for bargain hunters, savvy shoppers, and loyal BHG customers across Singapore. In celebration of Singapore’s 60th birthday, BHG Singapore has launched a remarkable SG60 Online Exclusive Promotion—a deal too good to overlook, especially for those looking to stock up on home essentials, fashion staples, or lifestyle upgrades.
From 1 to 31 August 2025, shoppers who make a minimum purchase of $400 online will instantly enjoy a generous $60 discount off their total bill. This exclusive offer is available only via BHG Singapore’s official online store, which makes it even more convenient to grab this deal from the comfort of one’s home or on the go.
But what makes this offer truly worth checking out? Let’s dive a little deeper into why one should not miss this opportunity, especially during Singapore’s milestone celebration.
Why Should One Go for This Deal?
1. Celebrating SG60 in Style – With Smart Savings
Singapore’s 60th year as a nation is more than just a commemorative milestone—it’s a reason to celebrate unity, resilience, and progress. What better way to mark this occasion than by enjoying a meaningful reward while shopping? BHG Singapore is honouring the nation’s achievements by giving back to customers in the form of real savings.
With $60 off a $400 spend, that’s a 15% discount—a decent amount to save, particularly when buying higher-ticket items such as kitchen appliances, beauty sets, quality apparel, or children’s necessities. It’s not every day a national celebration turns into a reason to give shoppers tangible value.
2. Online Shopping Exclusivity – A Digital Convenience
In today’s fast-paced lifestyle, many people prefer to shop online to avoid crowds, long queues, and unnecessary commutes. This deal from BHG Singapore is crafted to support exactly that—digital-first shopping habits. With just a few clicks, shoppers can browse through a comprehensive online catalogue, add their chosen items to the cart, and immediately redeem their discount once their basket hits $400 or more.
It’s quick, fuss-free, and highly convenient—perfect for busy professionals, families with young children, or anyone who prefers to shop while sipping a coffee at their local café.
3. No Restrictive Product Limitations
One of the most appealing aspects of this promotion is that it spans across BHG Singapore’s entire online product selection, giving shoppers the freedom to buy what they truly need or want. Whether it’s a new outfit for National Day events, a chic handbag, trendy home décor, or beauty essentials, there’s no restriction to a certain category.
It’s this flexibility that makes the offer inclusive and relevant to virtually every kind of shopper—from homemakers to working professionals, students to retirees.
4. An Ideal Time to Shop for Seasonal Gifting or Essentials
August is also a prime month for prepping for back-to-school needs, festive gift shopping (yes, the year-end holidays are closer than they seem), or simply replacing outdated household goods.
For instance, this is a great opportunity to grab that standing mixer, premium bedsheet set, or that luxury skincare set one has been eyeing for months. The $60 savings could make the difference in upgrading to a better-quality item without stretching the budget.
5. BHG’s Trusted Legacy and Variety
Established as a go-to department store for many years, BHG Singapore is trusted by generations. The online platform has also evolved beautifully, showcasing a curated selection of products that reflect both global trends and local preferences.
With everything from fashion and cosmetics to homeware and electronics available under one digital roof, shoppers can expect a seamless experience—highly relevant during special seasonal campaigns like SG60.
Some Ideas to Maximise This Offer
If unsure about how to make the most out of this promotion, here are a few suggestions that could help shoppers reach the $400 minimum and walk away with excellent value:
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Combine Household Needs: Club together to buy kitchenware, cleaning appliances, or bath towels for the whole household.
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Early Gift Planning: Stock up on potential gifts for birthdays, weddings, or year-end holidays. It’s never too early to prepare.
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Group Purchase with Friends/Colleagues: Combine orders with friends or co-workers to hit the threshold and split the savings.
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Fashion Overhaul: Refresh a wardrobe with the latest collections in shoes, accessories, and apparel.
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Beauty Investment: Upgrade skincare or makeup collections with international and local brands featured at BHG.
How to Access the Promotion?
To enjoy the $60 discount, customers must make their purchases through BHG Singapore’s official online platform:
Shop Now
The offer is automatically applied once the qualifying amount is added to the shopping basket, making the process simple and intuitive.
Note: As this is an online-only deal, it will not be available at physical BHG stores—so ensure that all purchases are made digitally to enjoy the savings.
Final Thoughts – Why This Deal Shouldn’t Be Missed
The BHG SG60 Online Exclusive Promotion is more than just a shopping discount. It’s an invitation to celebrate Singapore’s independence with smart, meaningful purchases that make life more comfortable and joyful.
In an economy where smart budgeting is more essential than ever, this $60 discount on a $400 spend is a welcome gesture—especially when paired with the ease and flexibility of online shopping.
Whether one is hunting for home décor, wardrobe updates, thoughtful gifts, or simply celebrating the spirit of SG60, this BHG promotion offers a perfect excuse to treat oneself while saving money. And with a full month to browse, plan, and purchase, there’s really no better time to head over to the BHG online store and make the most of it.
Don’t wait until the last day—start exploring today and enjoy a meaningful SG60 celebration with quality finds and real savings.
Promotional/Event Details:
Date: 1–31 August 2025
Time: All day, Online Only
Shop Now: https://bhgsingapore.com.sg/products/online-exclusive

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