1-30 September 2025: DON DON DONKI Singapore Donpen’s Birthday Lucky Draw Promotion

When it comes to exciting retail promotions in Singapore, DON DON DONKI never disappoints. Known for its vibrant Japanese concept stores filled with everything from quirky lifestyle items to irresistible food and drinks, DON DON DONKI has become a staple shopping destination for both locals and visitors. This September, they are taking things up a notch with a celebration that shoppers would not want to miss – Donpen’s Birthday Lucky Draw Promotion. Running from 1–30 September 2025, this campaign gives everyone the opportunity to win incredible prizes simply by shopping in-store.

Now, here’s the interesting part. While most retail promotions are about discounts or small perks, this particular event is crafted around an element of surprise and reward. To mark their beloved mascot Donpen’s 27th birthday, DON DON DONKI has decided to share the joy with shoppers by giving away prizes worth celebrating. Instead of Donpen receiving gifts, it is customers who will walk away with them. That alone makes this campaign stand out.

So, what exactly is up for grabs? The lucky draw features 100 prizes in total, and these are not just any ordinary freebies. The Grand Prize is a Nintendo Switch 2, which is bound to appeal to gaming enthusiasts and families alike. Beyond that, shoppers can also look forward to luxury items such as premium Hibiki and Hakushu whisky, which would make an ideal addition to any collection or a thoughtful gift for someone who appreciates fine spirits. There are also DONKI gift vouchers, giving winners the freedom to return and shop for their favourite items. Not to mention the adorable Donpen plushies, along with a range of home and beauty products.

This variety of prizes ensures that the campaign appeals to different types of shoppers. Whether someone enjoys gaming, treasures Japanese whisky, loves home essentials, or simply wants to collect something fun like a Donpen plush, there is something enticing to look forward to.

Participation in the lucky draw is straightforward. Every $27 spent in-store gives a shopper one entry. But here’s where it gets even better – members of the DONKI App are rewarded more generously. For the same $27 spent, app members get two entries, effectively doubling their chances of winning. This not only makes the app membership more appealing but also gives existing members an extra reason to shop at DON DON DONKI throughout September.

If shoppers want to view the full prize list, they can check it out directly through the official link: Full Prize List. Once eligible, entries can be conveniently submitted through this Google Form. The process is simple, ensuring that no one misses out on their chance to join.

Why should people not miss this deal?

There are several reasons why this promotion deserves attention. Firstly, DON DON DONKI is already a store that shoppers love visiting for its variety and affordability. Pairing that with the chance of walking away with prizes makes the shopping trip even more worthwhile. Instead of just spending money, customers are rewarded with the potential of gaining something extra, and in some cases, quite significant.

Secondly, the prize pool is thoughtfully designed. Instead of limiting it to one type of reward, they have included items that range across lifestyle categories. For example, the Nintendo Switch 2 speaks to the younger crowd or anyone who enjoys gaming. The premium whisky appeals to those who appreciate finer tastes, while vouchers and plushies broaden the appeal to families and collectors. It is inclusive, making it a promotion that anyone can participate in with enthusiasm.

Thirdly, the entry conditions are practical. With a minimum spend of $27, the threshold is not excessively high, especially considering that many shoppers already spend similar amounts during regular visits to DON DON DONKI. This makes the promotion accessible and achievable, not something out of reach. The double-entry advantage for app members is another smart move, as it rewards loyalty and encourages people to download and use the DONKI App, which itself comes with other benefits.

From a shopper’s perspective, promotions like these add excitement to their routine purchases. Going to DON DON DONKI for groceries, snacks, or household items suddenly becomes more than just a shopping trip. It becomes a chance to celebrate Donpen’s birthday and possibly walk away with something extraordinary. This element of fun and anticipation is what makes promotions like this memorable.

A unique birthday celebration

What also makes this campaign special is its theme. Donpen, the penguin mascot of DON DON DONKI, has become somewhat of a cultural icon for the brand. Instead of a typical birthday where the celebrant receives gifts, Donpen is flipping the script and gifting shoppers instead. This symbolic gesture adds charm and personality to the campaign. It connects shoppers not just to the store, but to the brand identity itself. For those who regularly visit DON DON DONKI, the campaign feels personal and engaging, almost like being part of a community celebration.

Final thoughts

For anyone in Singapore looking to add a bit of thrill to their shopping routine this September, this lucky draw is worth exploring. Whether it is the dream of winning a Nintendo Switch 2, sipping on premium Japanese whisky, or simply getting the chance to collect adorable Donpen merchandise, the possibilities are too good to ignore.

At its core, this promotion is about rewarding customers, encouraging them to enjoy their shopping experience even more, and building stronger connections with the DON DON DONKI community. With only a minimum spend required and plenty of prizes waiting to be claimed, it makes perfect sense to plan at least a few shopping trips to DON DON DONKI this September.

For more details, refer to their official Facebook post: DON DON DONKI Singapore Facebook.

---

Promotional/Event Details:

• Date: 1-30 September 2025

• Time: All day

• Venue: All DON DON DONKI stores in Singapore