If there is one thing that consistently gets people talking in Singapore’s food and baking community, it is a good spread deal—especially when it involves something as indulgent as hazelnut chocolate spread. This April, RedMan is bringing back a promotion that is likely to catch the attention of home bakers, parents preparing quick breakfasts, and anyone who simply enjoys a sweet treat in their pantry.
From 01 April 2026 to 30 April 2026, shoppers can enjoy 15% off Hazella Hazelnut Spread at participating RedMan outlets islandwide. While discounts on pantry staples are always welcome, this one stands out because Hazella is not just another generic spread. It is a rich, creamy, Italian-made hazelnut spread designed for both everyday enjoyment and serious baking use.
For those unfamiliar, RedMan has long been known in Singapore as a trusted baking supplies retailer, serving everyone from professional pastry chefs to weekend home bakers experimenting in the kitchen. So when a promotion like this comes along, it is usually worth paying attention, especially when it involves a 1kg tub of premium-quality spread.
Why Hazella Spread is getting attention
Hazella Hazelnut Spread is known for its smooth texture and deep nutty flavour. It is made in Italy, a country with a strong reputation for producing high-quality chocolate and hazelnut-based products. What sets it apart is its versatility. It is not just something to smear on toast in the morning, although it does that job very well. It can also be used in a wide variety of desserts and baked goods.
Think about warm toast in the morning, pancakes on a slow weekend brunch, or waffles topped with a generous drizzle of spread. That alone already makes it appealing. But for those who enjoy baking, Hazella opens up even more possibilities. It can be folded into brownie batter for a richer chocolate flavour, used as a filling for pastries and croissants, or even blended into milkshakes for a dessert-style drink.
This is where the promotion becomes more than just a simple discount. It is an opportunity for people who enjoy experimenting in the kitchen to stock up on something that can be used in multiple ways throughout the month.
What makes this promotion worth considering
A 15% discount may not sound dramatic at first glance, but when it applies to a 1kg premium product, the savings become more meaningful—especially for households or baking enthusiasts who tend to go through spreads quite quickly.
Another important point is that this promotion is part of the PAssion Membership Privileges, meaning it is exclusively available to PAssion Card or PAssion eCard holders. This adds a layer of value for those already part of the programme, and for those who are not, it may be worth considering if they frequently shop for baking ingredients or household essentials.
Of course, like most member-exclusive deals, there are a few conditions to take note of. The discount is only valid for in-store purchases, and it cannot be combined with other ongoing promotions or offers. It is also subject to stock availability, which is worth remembering because popular baking ingredients tend to move quickly when promotions are running.
Why this deal is especially relevant in Singapore
Singapore has a strong café culture and an even stronger home baking community. Over the past few years, more people have taken up baking not just as a hobby, but as a way to unwind or even supplement family meals. Ingredients like hazelnut spread are no longer seen as luxury add-ons but as pantry staples in many homes.
This is where RedMan continues to play a key role. With outlets located across neighbourhoods such as Ang Mo Kio, Bedok, Clementi, Hougang, Bukit Panjang, Toa Payoh, Westgate and more, it is convenient for most people to access baking essentials without travelling far.
Having a promotion like this available across multiple outlets means shoppers do not need to go out of their way to enjoy the savings. It becomes part of a regular grocery or baking supply run, which makes it even more practical.
How Hazella can be used beyond breakfast
One of the reasons Hazella stands out is that it is not limited to a single use. Many people initially think of hazelnut spread as a breakfast item, but it can easily be integrated into desserts and baking projects.
For example, it works well as a filling for cupcakes or layered cakes. It can be piped into choux pastries or used as a topping for ice cream. Some even mix it into cookie dough to create soft-centred chocolate cookies. For those who enjoy drinks, blending it into a milkshake or warm milk creates a comforting dessert beverage.
This versatility means that a single 1kg tub can last through multiple recipes, especially in households that enjoy experimenting in the kitchen.
Why it makes sense to stock up during this promotion
Promotions like this are particularly useful for those who plan ahead. Baking ingredients can be expensive when bought individually, especially premium imported products. A 15% discount helps reduce that cost slightly, making it easier to justify stocking up.
For families, it can also be a convenient way to prepare for school snacks, weekend baking sessions, or even festive treats. Since the promotion runs for the entire month of April, there is also flexibility to plan purchases around personal schedules.
Another practical advantage is that RedMan products are often used in both home kitchens and small-scale baking businesses. This means the promotion is not just appealing to casual buyers but also to those who bake regularly for customers or events.
Things to keep in mind before heading down
While the promotion is straightforward, it is important to note a few conditions. The discount applies only when a valid PAssion Card or eCard is presented at the point of payment. It is not valid for online purchases or combined with other offers.
Stock availability is another factor. Popular baking products can sometimes sell out earlier than expected during promotional periods, especially in busier outlets. It may be worth visiting earlier in the month if planning to purchase multiple tubs.
Finally, prices and conditions may be subject to change at the discretion of the management, so it is always good practice to check in-store for the latest updates.
Promotional/Event Details
Date: 01 April 2026 – 30 April 2026
Time: During regular store opening hours
Venue: Participating RedMan outlets across Singapore
Participating Locations Include:
Ang Mo Kio, Bedok (Heartbeat@Bedok), Bencoolen, Bukit Merah, Bukit Panjang Plaza, Chong Pang, Clementi, Holland Village, Hougang, Marsiling, Northshore Plaza, One Sims Lane, Parkway Parade, Pasir Ris Mall, Serangoon, Simei, The Star Vista, Toa Payoh, Westgate and more.
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