If there is one thing that can make an ordinary grocery shopping trip a little more exciting, it is finding a promotion that comes with a free collectible. DoDo Seafood Treats is giving Singapore shoppers exactly that opportunity as the brand celebrates its 50th anniversary with a special range of anniversary collectibles inspired by some of its familiar seafood products.
Throughout October 2026, shoppers can spend on selected DoDo products and receive a complimentary anniversary gift, depending on how much they spend. There are two collectibles to look out for: an exclusive Yong Tau Foo Plush Set and a DoDo Kitchen Sponge collection featuring five different designs.
The promotion runs from 1 to 31 October 2026, but the Yong Tau Foo Plush Set redemption period at the three designated 50th Anniversary Pop-up Store Experiences runs on selected dates between 7 and 28 October. So, anyone interested in collecting the plushies will want to pay attention to the individual pop-up dates and locations.
A 50th Anniversary Celebration With Collectibles
Reaching 50 years is a significant milestone for any brand, and DoDo is marking the occasion with something that fans can actually take home. Instead of simply offering a price discount, this anniversary campaign gives shoppers the chance to receive limited-edition items inspired by DoDo’s products.
For collectors, the appeal is obvious. These are not everyday household freebies that can be picked up at any time. The Yong Tau Foo Plush Set is an anniversary-exclusive collectible, while the DoDo Kitchen Sponge collection comes in five designs featuring DoDo’s signature products.
That also makes this promotion interesting for families. Parents shopping for groceries can turn the trip into a small treasure hunt, while children may enjoy picking up a cute collectible along the way. Even if someone is already planning to buy DoDo products, meeting the spending requirement could mean getting something extra without having to purchase the gift separately.
Spend $38 and Get a Free Yong Tau Foo Plush Set
The bigger anniversary reward is the Yong Tau Foo Plush Set.
To qualify, shoppers need to spend $38 on DoDo products in a single receipt. Once the spending requirement is met, they can redeem a FREE exclusive Yong Tau Foo Plush Set, subject to availability and the promotion’s terms and conditions.
However, there is an important detail to remember. The plush set is not available at every DoDo roadshow or outlet. Redemption is specifically available at the three designated DoDo 50th Anniversary Pop-up Store Experiences located at FairPrice XTRA.
The pop-up schedule is:
NEX: 7–13 October 2026
Jurong Point: 14–21 October 2026
VivoCity: 22–28 October 2026
The plush redemption counters at these anniversary pop-up experiences operate from 10am to 7pm.
This means shoppers have a good reason to plan their visit rather than simply assuming the plush set can be collected anywhere DoDo products are sold.
Another important point is that the $38 spending requirement applies to DoDo products in a single receipt. Shoppers should therefore keep the qualifying purchase together and check the promotion’s terms before completing the transaction.
A Lower Spending Option: Free DoDo Kitchen Sponge
Not ready to spend $38? There is another way to join the anniversary celebration.
Shoppers who spend $10 on DoDo products in a single receipt can redeem a FREE DoDo Kitchen Sponge, subject to stocks and applicable terms and conditions.
There is an additional reason this part of the promotion could appeal to collectors. The kitchen sponge comes in five different designs, each featuring a favourite DoDo signature product.
That means shoppers who enjoy collecting promotional merchandise may want to make more than one visit during the campaign. Of course, the availability of particular designs can vary, so anyone hoping to complete all five should check what is available before making a special trip.
Unlike the plush set, the DoDo Kitchen Sponge redemption is available at selected DoDo outlets, pop-up stores and roadshows.
This makes the $10 reward a more accessible option for shoppers who simply want to take part in the anniversary promotion without making a larger purchase.
Where Can the Yong Tau Foo Plush Set Be Redeemed?
This is probably the most important information for anyone specifically interested in the plush set.
The three designated FairPrice XTRA pop-up locations have been selected for the 50th Anniversary Pop-up Store Experiences. Each location is available for a limited period, so shoppers should take note of the dates.
The first stop is NEX from 7 to 13 October. After that, the promotion moves to Jurong Point from 14 to 21 October, before making its final stop at VivoCity from 22 to 28 October.
All three locations have the same stated redemption hours of 10am to 7pm.
Because the promotion is subject to stocks, it would be sensible for collectors not to leave the redemption until the very last day. The terms specifically state that the free items are available while stocks last.
What About the Roadshows?
DoDo is also running roadshows during the anniversary campaign, and these provide another opportunity to find the Kitchen Sponge promotion.
Roadshow outlets operate from 10am to 6pm. However, shoppers should be careful about one important distinction: the Yong Tau Foo Plushie Set is not available for redemption at other roadshow outlets.
In other words, meeting the $38 spending requirement at a roadshow does not automatically mean the plush set can be collected there. Anyone specifically targeting the plushies should head to one of the three designated FairPrice XTRA anniversary pop-up experiences during their respective dates.
For the Kitchen Sponge, selected roadshows may provide another chance to participate, depending on availability.
Why Should Shoppers Check Out This Deal?
The main attraction is that this promotion gives shoppers something extra for purchases they may already be making. If DoDo products are already part of the household grocery list, reaching either the $10 or $38 spending level could turn a regular purchase into an opportunity to receive an anniversary collectible.
The promotion also has a fun collecting element. The five DoDo Kitchen Sponge designs give fans a reason to look out for different versions, while the Yong Tau Foo Plush Set offers a more substantial keepsake for those who reach the higher spending requirement.
The timing is another advantage. With the campaign running throughout October, shoppers have several weeks to plan their purchases and visit a participating location.
For families, collectors and long-time DoDo fans, the 50th anniversary gives the grocery run a little more interest. It is not simply about buying seafood products; it is also an opportunity to take home a small piece of DoDo’s anniversary celebration.
As always with limited promotional gifts, it is worth remembering that stocks are limited. Shoppers should also check the applicable terms and conditions and confirm that the outlet or roadshow they plan to visit is participating before making a dedicated trip.
Overall, DoDo’s 50th anniversary promotion is worth keeping on the radar throughout October, particularly for anyone who already buys the brand’s products. Whether the goal is to pick up a Kitchen Sponge, hunt for all five designs or aim for the Yong Tau Foo Plush Set, this is a straightforward way to add a little extra value to a regular shopping trip.
Promotional/Event Details:
Date: 1–31 October 2026 for the overall promotion; Yong Tau Foo Plush Set redemption runs from 7–28 October 2026 at designated pop-up stores
Time:
Yong Tau Foo Plush Set Pop-up Redemption: 10am–7pm
Roadshows: 10am–6pm
Venue:
NEX — 7–13 October 2026
Jurong Point — 14–21 October 2026
VivoCity — 22–28 October 2026
DoDo Kitchen Sponge redemption — selected DoDo outlets, pop-up stores and roadshows
Promotion:
Spend $38 on DoDo products in a single receipt to redeem a FREE Yong Tau Foo Plush Set at the designated 50th Anniversary Pop-up Store Experiences, while stocks last.
Spend $10 on DoDo products in a single receipt to redeem a FREE DoDo Kitchen Sponge, with five designs available to collect, at selected participating locations.
Terms: While stocks last. Terms and conditions apply.
Source: DoDo Seafood Treats Facebook announcement
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