If you’re a fan of Hello Kitty or simply love collecting exclusive items, there’s a fun and rewarding giveaway you won’t want to miss! The Land Transport Authority (LTA) of Singapore has teamed up with SimplyGoSG to bring you the Hello Kitty Move Lite Adventure, offering limited-edition Hello Kitty Move Lite SimplyGo EZ-Link cards for lucky participants. This is the perfect opportunity to combine everyday commuting with a little touch of cuteness, making your daily bus or MRT rides a lot more exciting.
The giveaway is part of the Hello Kitty Move Lite Adventure, which encourages participants to engage in a digital journey with the iconic Sanrio character. Fans can register for the game, play through the adventure, and simultaneously rack up bus and MRT trips to qualify for the limited-edition cards. Not only does this add a playful twist to daily commutes, but it also rewards participants with a collectible item that’s both functional and adorable.
How to Participate
The participation process is simple, and LTA has made it easy for everyone to join:
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Register and Play – Start by registering and playing Hello Kitty’s Move Lite Adventure online. The game is engaging, and it’s a fantastic way for fans to immerse themselves in the Hello Kitty universe while keeping track of their daily journeys.
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Register for a SimplyGo Account – From 1 to 21 November 2025, participants need to create a SimplyGo account if they haven’t already. SimplyGo makes travel around Singapore smoother by allowing commuters to use a single app to link all stored-value travel cards for MRT and bus rides.
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Complete Your Journeys – To qualify, participants need to complete at least 15 bus or MRT trips using stored-value travel cards that are linked to their SimplyGo app account. The steps are easy to follow, and for regular commuters, this is an achievable target. The process encourages people to explore Singapore in a playful and interactive way, making commuting more than just a routine.
Redemption of Hello Kitty SimplyGo EZ-Link Cards
After successfully completing the requirements, participants can redeem their exclusive Hello Kitty Move Lite SimplyGo EZ-Link cards at the Hello Kitty Move Lite Adventure Finale Event. The event will be held at One Holland Village on 22 and 23 November 2025, from 12pm to 8pm. There is a daily limit of 500 redemptions, so early participation is key.
What makes this giveaway particularly exciting is that the EZ-Link card is not just a regular travel card—it’s a collectible item that showcases Hello Kitty in a unique “Move Lite Adventure” design. Collectors and fans of Sanrio will appreciate this special edition, while everyday commuters will enjoy having a card that stands out from the usual designs. For parents with children, it’s also a fun way to introduce them to public transport while making the experience more enjoyable.
Why You Should Join
This giveaway is more than just a chance to collect a cute card—it’s a small but delightful way to brighten your daily commute. Here are a few reasons why participating is worth it:
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Exclusive Collectible: Hello Kitty fans will adore this limited-edition SimplyGo EZ-Link card. With only 500 cards available per day, it’s a rare item that adds value for collectors.
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Engaging Experience: Playing Hello Kitty’s Move Lite Adventure adds a digital twist to your daily commute. Participants can track their progress and feel a sense of achievement while completing the 15 required trips.
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Practical Reward: The SimplyGo EZ-Link card is fully functional and can be used for all MRT and bus rides in Singapore. It’s a blend of a collectible and a practical tool for daily travel.
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Family-Friendly: The event at One Holland Village is perfect for families. Kids can join the adventure, learn about commuting, and enjoy a fun day out while collecting their own exclusive cards.
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Interactive Finale Event: The finale event is more than just a redemption point. It’s a small festival where participants can enjoy activities, take photos, and celebrate their Hello Kitty adventure in a fun environment.
Tips for Maximising Your Chances
Since the redemptions are limited to the first 500 participants each day, planning is essential:
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Start Early: Make sure to begin your SimplyGo account registration and start completing your 15 trips as soon as possible.
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Track Your Progress: Keep an eye on your completed trips in the SimplyGo app to ensure you meet the requirement before the redemption event.
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Arrive Early at One Holland Village: On 22 or 23 November, aim to be at the venue early to secure your collectible card before the daily quota runs out.
Even if you’re not a die-hard Hello Kitty fan, this giveaway is a fantastic way to explore Singapore’s public transport system in a fun, interactive, and rewarding manner. Combining digital play with real-life commuting makes for an experience that is both unique and memorable.
Event Overview
To summarise, here’s the complete schedule for this giveaway:
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Play the Hello Kitty Move Lite Adventure online and engage with the digital journey.
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Register for a SimplyGo account and link your travel cards between 1-21 November 2025.
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Complete at least 15 trips using your registered stored-value cards on the SimplyGo app.
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Redeem your card at the Hello Kitty Move Lite Adventure Finale Event at One Holland Village on 22 & 23 November 2025, 12pm-8pm.
For full details and updates on the giveaway, check out the official announcement from LTA on Facebook: Source
This is a brilliant example of how public initiatives can make everyday routines like commuting exciting. By blending technology, interactivity, and popular culture, the LTA and SimplyGo have created a campaign that is enjoyable for people of all ages. So don’t miss out on your chance to grab this limited-edition Hello Kitty EZ-Link card while also making your journeys around Singapore a little more special.
Promotional/Event Details:
Date: 1-21 November 2025,
Time: All Day,
Venue: SimplyGo App (for participation)
Date: 22-23 November 2025,
Time: 12pm-8pm
Venue: One Holland Village, Singapore
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