Bargain hunters and online shoppers in Singapore, take note—there’s a delightful reason to shop at BHG Singapore this July. BHG, one of the island’s go-to departmental stores for quality lifestyle, fashion, and household needs, is celebrating their 5th anniversary in a big way. From 1 to 20 July 2025, they are throwing an online-only celebration packed with perks that are simply too good to miss.
What’s the occasion? BHG Singapore has been around for five years now, and to mark this special milestone, they are giving back to their loyal customers with double rewards and a free gift with qualifying purchases. This is not just a regular sale—it’s a thank-you campaign filled with treats and incentives to make shopping even more enjoyable for their customers.
Let’s unpack what makes this campaign worth checking out, and why Singaporeans should take full advantage of it while it lasts.
What to Expect: More Than Just Discounts
Rather than slashing prices with a typical sale format, BHG Singapore is offering something that smart shoppers will love: bonus rewards and a useful freebie. Here’s what they have lined up for this special celebration:
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2X BHG Points:
For every purchase made online during the promotion period, shoppers will earn double the usual points. This means if someone is already a BHG member or rewards programme user, this is the perfect time to buy the essentials or even indulge in a wishlist item. Over time, those points can be converted into significant savings, future discounts, or member perks. -
Free Lunch Box with Minimum Spend of $350:
Those who spend at least $350 in a single transaction will receive a free lunch box. While this might seem like a modest gift, it’s not just about the value—it’s also a token of appreciation. Many shoppers enjoy limited-edition branded gifts, and a practical item like a lunch box is both thoughtful and functional for everyday use, especially for working adults, students, or even those who bring meals to work.
Why You Shouldn’t Miss This
With so many sales events happening online, it might be tempting to scroll past one or two, but this particular event stands out because of its rewards-first approach. Instead of one-off price drops, they are offering customers long-term benefits through their reward points. This encourages smart shopping—not just buying because something is cheaper, but buying with the intention to earn back and enjoy future savings.
Additionally, this promotion is exclusively online, which means convenience is a major win here. Whether someone is relaxing at home after work or commuting on the MRT, they can access the full range of BHG’s offerings through their digital platform without stepping into a store.
Shoppers will find everything from fashion apparel, beauty products, lifestyle accessories, kitchenware, bedding, and home appliances—all under one digital roof.
Ideal for Members and Newcomers Alike
If one is already part of the BHG Rewards programme, they already know how quickly points add up. But for those who haven’t signed up yet, this promotion presents the perfect reason to start. Signing up for a BHG membership is easy and unlocks a whole suite of benefits. New members joining during this anniversary promotion will instantly start earning double points, making their first few purchases that much more rewarding.
Even for casual shoppers who may not be loyal to a single brand, this is an opportunity to explore what BHG Singapore has to offer and see how their rewards ecosystem compares with other departmental store chains.
What to Buy During the Sale
If someone is not sure what to shop for to make the most of this promotion, here are some suggestions based on popular categories available on BHG Singapore’s website:
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Fashion & Apparel: Whether it’s stylish outfits for the office or comfortable loungewear, BHG stocks a mix of local and international fashion labels catering to various age groups.
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Beauty & Skincare: BHG has an impressive selection of skincare, cosmetics, and grooming products. This is a great chance to stock up on favourites or try new releases while earning double points.
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Home & Living: From bedsheets to blenders, their home section includes both essentials and decorative items. If someone’s thinking about sprucing up their living space, this is a good time to do so.
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Kitchenware & Dining: The lunch box offer itself hints that kitchen items are on their radar. Shoppers may find matching crockery sets, containers, or utensils that complement the free lunch box perfectly.
Tips to Maximise the Deal
Here are some practical ways to enjoy the BHG anniversary promotion to its fullest:
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Combine Purchases: If one plans to make big-ticket purchases or buy gifts for upcoming occasions, grouping them into one transaction to hit the $350 mark will help them secure the free lunch box easily.
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Use Existing Points: Those who already have points accumulated from past shopping can use them to offset part of their purchase and still qualify for double points on the new transaction.
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Check for Additional Online-Exclusive Deals: Sometimes BHG runs flash deals, additional coupons, or clearance sections online that can be stacked with other benefits. It’s worth exploring every category and tab before checking out.
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Set a Budget, Not Just a Goal: With tempting items across every department, it’s good practice to plan ahead. Having a clear idea of what one needs vs what one wants can ensure spending stays smart and intentional.
Why This Matters: Celebrating Loyalty the Right Way
Retailers that reward loyalty rather than only slash prices show a greater appreciation for their customers. BHG Singapore’s 5th Anniversary promotion focuses on building a long-term relationship with their shoppers. Instead of offering fleeting discounts, they are investing in a strategy that acknowledges loyal customers and invites new ones in with practical incentives.
This approach helps create a retail experience that goes beyond price wars. It builds community, promotes brand trust, and offers tangible reasons for customers to return.
If one has never shopped at BHG online before, this could be the nudge they need to try out their platform and see why it’s become a go-to for many Singaporeans. And if one’s a seasoned BHG buyer, then double points and free gifts are just the cherry on top.
Promotional/Event Details:
Date: 1-20 July 2025
Time: All-day online promotion
Shop Now: Online only at https://bhgsingapore.com.sg/
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