When it comes to beauty and skincare, many in Singapore have traditionally looked to international labels. But there’s been a remarkable shift over the past few years—local brands are stepping up, carving their space in the global beauty scene with quality formulations, innovative approaches, and affordable pricing.
That’s exactly why this current promotion by Novela Singapore deserves attention. Running from 1 to 17 August 2025, this event celebrates not only beauty but also homegrown success stories. If supporting local businesses while scoring top-notch beauty essentials at discounted rates sounds appealing, this is a deal that should not be overlooked.
Let’s break down why this sale is worth the trip—or even just a few taps on the app.
Celebrate Local Talent with Real Value
The focus of this campaign is squarely on Singapore-born beauty brands—a niche that deserves the spotlight. These are not just names trying to ride a trend. They’ve earned their place internationally through consistency, product integrity, and innovative formulas. Brands like these are often rooted in Singaporean lifestyles and needs, so the products are tailor-made for tropical weather, sensitive skin, and everyday convenience.
Novela has taken a proactive approach to showcase these brands, offering up to 60% off on selected items. For beauty lovers, this is the perfect excuse to discover new favourites—or restock known essentials—at a fraction of the usual cost.
Exclusive Member Rewards
If you’ve already joined Novela’s membership programme, there’s more in store. Members can claim a $6 voucher directly via their app—a small but meaningful incentive that stacks with other deals. These vouchers give customers that extra nudge to explore more, try something new, or pick up a long-coveted product without breaking the bank.
Even if one isn’t already a member, signing up is simple and definitely worthwhile during this promotion window. Not only do members get this voucher perk, but Novela often launches first-access sales and insider offers through their app-based platform.
Tiered Cash Voucher Giveaways: Spend More, Save More
In addition to direct discounts and member perks, Novela is offering a tiered voucher reward system. Shoppers who spend more can receive extra cash vouchers—ideal for those planning to buy in bulk, stock up on skincare, or even do some early festive shopping.
Here’s a breakdown:
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Spend $150 and receive an additional $6 voucher
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Spend $320 to receive a $16 voucher
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Spend $600 and unlock a $36 voucher
These rewards are stackable with ongoing discounts, so the savings can accumulate quite significantly. If you’ve been meaning to overhaul your skincare regime or switch to clean, locally-formulated products, this is one of the more budget-friendly times to do it.
Score Limited-Edition Gifts
One of the more exciting reasons to visit Novela during this event? The limited-edition gift giveaways. With any qualifying purchase, customers can take home beauty freebies that add real value to their haul.
These are not token gifts either. From 1 to 17 August, receive MoroccanOil gifts worth up to $23. Following that, from 2 to 31 August, there’s an opportunity to receive a gift from ISDIN, valued at $30. Both brands are premium additions to any routine—MoroccanOil is known for its nourishing haircare, while ISDIN specialises in advanced dermatological solutions.
These gifts not only sweeten the deal but also allow shoppers to explore other reputable labels they might not have encountered before.
Why It’s Worth a Visit
If you’re a beauty enthusiast or simply someone keen to support local businesses, this sale is an excellent opportunity to do both. Here’s why making the effort to participate in this sale makes perfect sense:
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Support Singapore Brands: These are not mass-market imports. The spotlight is on homegrown heroes that reflect Singaporean innovation and global standards.
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Massive Discounts: With up to 60% off, your dollar stretches significantly further—something any beauty lover will appreciate.
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Multiple Rewards Tiers: Whether you’re spending a little or a lot, there’s a voucher incentive to reward you. The more you shop, the more you save.
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Free Gifts with Real Value: MoroccanOil and ISDIN are high-end brands. Receiving them as gifts is more than just a token gesture—it’s an opportunity to try luxe products for free.
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Member-Only Benefits: Novela’s loyalty system is genuinely rewarding. App-based vouchers ensure regular customers feel valued.
Convenience: Shop In-store or via the App
Whether you prefer to shop in person or online, Novela offers both options. Their app interface is sleek and user-friendly, allowing seamless access to exclusive deals and digital vouchers. However, for those who still prefer browsing through aisles and testing samples, visiting a Novela outlet offers that tactile experience—and immediate gratification.
A Step Towards More Mindful Beauty Choices
Another reason to support this promotion lies in the ethos behind local brands. Often, homegrown beauty companies are more mindful of ingredients, sustainability, and ethical sourcing. By choosing local, shoppers not only enjoy high-quality skincare but also support sustainable industry practices.
Many Singapore-based labels are cruelty-free, use recyclable packaging, and produce in small, ethical batches. It’s a win for the consumer, the planet, and the economy.
Don’t Wait Too Long
Like most good things, this promotion is only around for a limited time—from 1 to 17 August 2025. With Singapore’s 60th birthday being celebrated this year, it’s also a symbolic moment to support local talent and enjoy some self-care.
As with all sales, the best items tend to move fast. If there’s a particular serum, mask, or cleanser you’ve had your eye on, it might be wise to act early before stocks run low.
To find out more or start shopping, visit Novela Singapore’s official Facebook page:
https://www.facebook.com/100063934838152/posts/1213959354078548/?rdid=GYGcawlUdrOFJWct
Promotional/Event Details:
Date: 1–17 August 2025
Time: Throughout store operating hours & online via app
Venue: Novela Singapore outlets and Novela App
More Info: https://www.facebook.com/100063934838152/posts/
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