Still Bragging About “Factory Price” Deals? Rozel’s Clearance Sale Will Humble You.
If you’ve just collected keys to your new flat, or you’re in the middle of a home makeover, then you’re going to want to hear about this. There’s a Rozel Clearance Sale happening right now at 51 Sims Avenue, and it’s not your average “few dollars off” kind of sale. This one is a massive clearance event that’s bringing out the big guns—think Buy 1 Get 1 FREE mattress, up to 80% off across categories, and prices starting from just $199.
Yes, this is that once-a-year kind of sale that could completely revamp your living space without having to break the bank.
Why This Sale is a Must-Visit for Every Smart Shopper in Singapore
Rozel isn’t just another furniture brand. They’ve built their name over decades, delivering quality, style, and functionality in every piece. If you’ve ever walked into a showroom and quietly gasped at the price tags, then this sale will feel like sweet redemption.
For many, furniture shopping in Singapore can feel like a compromise. Either you pay a hefty sum for branded, stylish pieces, or you lower expectations and settle for mass-produced flat-pack items. But Rozel’s Clearance Sale is flipping the script with factory-direct prices, heavily marked down for a limited window from 1st to 13th July 2025.
And this isn’t an online-only gimmick either—you’ll need to be on-site at Rozel’s showroom at 51 Sims Avenue, which comes with the bonus of free parking. Perfect for those planning to lug home a new sofa or bedframe on the spot.
The Mattress Deal That’s Too Good to Miss
Let’s talk about the star of this show—the Buy 1 Get 1 FREE mattress promotion, which features Dormiflex, proudly hailing from Italy and known as the No.1 mattress brand over there.
For couples moving into a new home or families needing an upgrade for both the master and guest bedrooms, this is a steal. You buy one quality mattress, and you get another—absolutely free. And if that’s not tempting enough, Rozel is sweetening the deal further with a $100 furniture voucher when you RSVP to this promotion.
Not only are they offering Italian comfort at unbeatable prices, they’re rewarding your visit with extra cash value. Few brands are this generous during a sale, and it shows how committed Rozel is to moving their top-tier products into Singaporean homes.
Sofas, Dining Sets, Wardrobes, and More – All Under $500
But the deals don’t stop at mattresses. Here’s a quick breakdown of what else is up for grabs at jaw-dropping prices:
Half Leather 3-Seater Sofas – From $399
Yes, you read that right. Half-leather sofas that look like they belong in a swanky condo show unit, now going from $399. No more sacrificing style just to save money.
Dining Table Set – From $399
This includes a 140cm x 80cm dining table and comes with 4 free chairs. You’ll have a full dining setup sorted in one go. Choose from three chair styles to match your vibe—whether you’re going modern minimalist or cosy cafe style.
All-in-One Bedroom Set – From $499
Perfect for those who want a complete setup without piecing everything together. This set includes a bedframe, wardrobe, side tables, and a dresser—basically your entire bedroom, done and dusted.
Customised Wardrobes – From $199
Custom doesn’t usually come cheap, but at Rozel’s sale, it does. From just $199, you can customise a wardrobe tailored to your space and storage needs. And they’re throwing in free on-site measurement to ensure it fits like a glove.
These wardrobes are flame resistant, anti-scratch, and anti-mould, making them an excellent long-term investment—especially in Singapore’s humid climate.
Storage Bedframes – From $399
Storage bedframes are a godsend for compact flats. You’ll get hidden storage to keep things neat, plus a solid bedframe starting from $399. There are multiple models and fabric options to choose from.
Event Details You Need to Know:
Date: 1st to 13th July 2025
Time: 11:30 am – 9 pm
Location: Rozel Furnishing Showroom,
51 Sims Avenue, Singapore 387414
Location Convenience: Only 2 Minutes from Kallang MRT
Accessibility is another major plus point. Rozel’s Sims Avenue showroom is just a 2-minute drive from Kallang MRT, and easily reachable from nearby areas like Lavender, Boon Keng, and Aljunied. With free parking available, you won’t need to stress about parking coupons or ERP.
Rozel clearly wants this sale to be a convenient shopping experience—from the parking, to the layout of the showroom, and the ease of choosing bundled deals on-site.
RSVP for More Perks
If you’re already sold on heading down, here’s one more tip—RSVP before you go. By doing so, you’ll secure that $100 voucher, which you can use to offset other purchases. The RSVP process is quick and simple and can be done online.
RSVP Now via WhatsApp: https://wa.me/+6589262511 ( Vincent )
So, what are you waiting for? Whether you’re planning a full home makeover or just looking to snag a few essentials at unbeatable prices, the Rozel Clearance Sale at Sims Avenue is where value meets style—and it’s only here until 13th July 2025.
Why It’s More Than Just a Sale—It’s a Home Upgrade Opportunity
Let’s face it, most Singaporeans are constantly on the lookout for ways to stretch their dollar, especially when it comes to big-ticket items like furniture. So when a brand like Rozel slashes prices while maintaining product quality, it becomes an obvious destination for savvy homeowners, newlyweds, and even bargain-loving renovators.
They’re not just clearing stock—they’re helping people create beautiful, functional homes without paying showroom prices. Whether you’re furnishing a new BTO unit, upgrading a rental property, or even gifting your parents a much-needed mattress upgrade, this clearance event is the time to do it.
And because everything’s available under one roof, it saves time and reduces the mental load of hunting across different retailers.
A Little Shopping Story to Inspire You
A couple I know recently moved into their BTO unit near Dakota. They spent weeks window-shopping for sofas, wardrobes, and a new mattress, only to be disappointed at the costs. By pure luck, they stumbled upon Rozel’s Sims Avenue showroom during last year’s sale, and walked out with an entire living room and bedroom setup for under $2,000—complete with mattress, storage bedframe, and dining set.
What they loved most was how simple the process was—no overbearing salespeople, no hidden costs, and no buyer’s remorse. It made their move-in so much smoother, and they still rave about the comfort of their Dormiflex mattress.
Stories like this are what make clearance events like Rozel’s truly worthwhile. It’s not just a chance to save money—it’s a way to start fresh, without cutting corners.
So if you’re done overpaying for furniture that doesn’t even last, it’s time to head down to Rozel Sims Avenue before 13th July. Smart shoppers are already filling their homes with designer-quality pieces at clearance prices — don’t be the one who hears about it after it ends.
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