If you’re a bread lover in Singapore, Hattendo has just the treat to make your October extra special. For a limited time, in celebration of the 10.10 shopping festival, Hattendo is offering their signature soft and fluffy Nama Syokupan and wholesome Sourdough Syokupan for only $10 per loaf. That’s right — just $10 for some of the most pillowy, melt-in-your-mouth bread in town.
Hattendo is a brand that has built its reputation on delivering high-quality Japanese-style breads that are soft, slightly sweet, and irresistibly fluffy. Their Nama Syokupan, in particular, is famous for its incredibly delicate texture. Bite into a slice, and you’ll instantly understand why fans return for more — it’s that good. Meanwhile, their Sourdough Syokupan provides a slightly tangy contrast, perfect for those who enjoy a more complex flavour in their daily bread. For anyone who has been hesitant to try both, Hattendo now offers the best of both worlds with a Half & Half loaf, allowing them to enjoy the soft sweetness of Nama and the wholesome tang of Sourdough in one convenient delivery.
The timing of this promotion couldn’t be better. From 1 October to 12 October 2025, Hattendo is celebrating the 10.10 season by making these loaves incredibly affordable, dropping the usual price to just $10 each. For people who usually hesitate to indulge in premium breads, this is a golden opportunity to experience Hattendo’s quality without stretching their budget. It’s also an excellent chance to introduce friends and family to these indulgent loaves — whether for breakfast, tea time, or even a snack straight from the loaf, there’s no wrong way to enjoy it.
One of the best aspects of this promotion is its accessibility. There’s no promo code required — anyone can grab a loaf directly online or from any Hattendo outlet. This means they can avoid the hassle of hunting for discount codes and simply enjoy the shopping experience. For those who prefer the convenience of delivery, adding a Half & Half loaf to the cart is as simple as a few clicks. For those who enjoy a trip out, Hattendo’s outlets make it easy to pick up fresh loaves in person, ensuring a fresh, fragrant experience every time.
Why should someone make a special trip for this deal? First, the bread itself is exceptional. Hattendo’s Nama Syokupan is soft but substantial, making it versatile for sandwiches, toast, or simply eating straight from the loaf. Their Sourdough Syokupan, on the other hand, offers a slightly firmer texture and nuanced taste, perfect for pairing with spreads, jams, or a touch of butter. Combining both in a Half & Half loaf gives an exciting culinary experience without having to buy two separate loaves. They are ideal for families or for anyone who enjoys variety without compromise.
Additionally, $10 for a premium loaf in Singapore is genuinely a bargain. Considering that premium artisan breads often cost upwards of $15, this deal allows them to enjoy high-quality bread without the premium price tag. For individuals who love hosting brunches or coffee mornings, stocking up during this promotion could be the perfect way to elevate those gatherings. Fresh, fluffy bread is always a crowd-pleaser, and with Hattendo’s reputation, it’s hard to go wrong.
This promotion is also timely for those who are planning to celebrate the 10.10 shopping festival. While the focus is often on electronics, fashion, and beauty deals, it’s refreshing to see a food brand offering something that combines indulgence and affordability. Bread is a daily essential, yet Hattendo turns it into a luxury experience that can be savoured every day. By participating in this promotion, customers can treat themselves to something special without straying from their usual shopping routines.
Another reason to get excited about this promotion is the simplicity and ease of participating. Hattendo has kept it straightforward — no complicated steps, codes, or memberships. All they need to do is choose their preferred loaf, whether Nama, Sourdough, or the Half & Half, and purchase it online or from an outlet. This is perfect for busy individuals who want premium products without any extra fuss. It’s also ideal for first-timers who may be hesitant to try Hattendo; the low price point makes it risk-free to explore.
For families, the Half & Half loaf is particularly appealing. It provides two distinct tastes in one, catering to different preferences without requiring multiple purchases. Parents and children, or friends with differing tastes, can share a loaf and still enjoy their favourites. This approach makes it a practical and thoughtful choice for households, ensuring that no one feels left out.
It’s also worth noting that this promotion could make a fantastic gift idea. Bread may seem like a simple item, but Hattendo’s premium loaves carry a sense of luxury and indulgence that makes them a thoughtful present. Whether gifting to a neighbour, a friend, or a family member, a freshly baked Nama or Sourdough loaf is sure to impress. And with the promotion running only from 1 October to 12 October, there’s an urgency that adds to the excitement — they need to act fast to take advantage of the deal.
Hattendo’s commitment to quality ensures that customers are not only paying less but also receiving the same delicious bread they’ve come to expect. Every loaf is carefully baked to ensure perfect texture and flavour, whether eaten immediately or stored for later use. The combination of affordability, convenience, and quality makes this promotion truly hard to resist.
For those planning to try Hattendo for the first time, this is an ideal moment. It allows them to explore the brand’s offerings without committing to the usual price. Those who are already fans will likely see this as an opportunity to stock up, enjoying their favourites at a fraction of the normal cost. In short, it’s a win-win situation for all bread lovers.
To sum up, Hattendo’s 10.10 promotion is about more than just a discount. It’s an invitation to indulge in high-quality Japanese-style bread, to explore the textures and flavours of both Nama and Sourdough Syokupan, and to experience the convenience of a Half & Half loaf that brings the best of both worlds. It’s an opportunity to treat themselves, their family, or even their friends to something special, all without breaking the bank.
This promotion runs from 1 October to 12 October 2025, making it a limited-time event that requires quick action. Whether purchasing online or visiting an outlet, they can enjoy the unbeatable combination of affordability, convenience, and premium quality. Hattendo has once again made it easy for them to bring a little joy to their daily bread routine.
So, mark the dates, plan a visit, or add the Half & Half loaf to their online cart. It’s not just about buying bread — it’s about experiencing Hattendo at its finest, celebrating the 10.10 season in the most delicious way possible. Don’t miss out on this opportunity to enjoy a true Singaporean favourite at a price that makes it accessible for everyone.
Check out the promotion details and order online here: Hattendo Facebook Promotion
Promotional/Event Details:
Date: 1-12 October 2025
Time: All day
Venue: Hattendo outlets & online ordering via Hattendo Singapore

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