1–10 August 2025: UNIQLO Singapore x Ya Kun Kaya Toast National Day Exclusive Collaboration

Singapore’s National Day has always been a time of celebration, pride, and a whole lot of red and white across the island. But 2025 brings a delightful twist to the festivities—especially for those who appreciate both homegrown flavours and everyday style. This year, UNIQLO Singapore is marking the occasion by joining forces with one of the country’s most beloved heritage brands, Ya Kun Kaya Toast, and renowned local artist Xin Li, in a collaboration that’s both nostalgic and refreshingly unique.

Introducing the UNIQLO x Ya Kun Kaya Toast UTme! Collection—a heartfelt blend of fashion and cultural storytelling, launching in all UNIQLO Singapore stores from 1 August 2025 onward. This is not just a product release; it’s a celebration of local identity through art, taste, and comfortable essentials.

So, what’s the big deal about this collaboration? Well, let’s just say there’s more than one good reason to make a trip to your nearest UNIQLO this August.

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A Taste of Home, Woven into Everyday Wear

For anyone raised in Singapore—or even those who’ve grown to love its unique breakfast culture—the name Ya Kun Kaya Toast stirs up memories of soft-boiled eggs, kopi in thick ceramic mugs, and crispy toast slathered with kaya and butter. The UTme! Collection taps into exactly this comforting imagery.

Xin Li, the illustrator behind the designs, is well-known for his distinct ability to reimagine local scenes with warmth and whimsy. His hand has brought to life moments like a brisk kopi run or the quiet joy of kaya toast mornings. Each shirt tells a story many in Singapore can relate to—whether it’s the nostalgic trip back to school days or early office mornings powered by coffee and toast.

It’s a simple yet powerful reminder that everyday routines are at the heart of cultural identity.

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Limited-Time Freebies That Celebrate Singapore

Now, what’s a good collaboration without a few treats to sweeten the deal? UNIQLO is going beyond just showcasing the collection—they’re throwing in two exclusive giveaways that any Singaporean (or fan of Singapore) would appreciate.

1. UNIQLO x Ya Kun Keychain Giveaway

From 1–10 August 2025, shoppers who spend a minimum of $100 in-store or online can redeem a charming UNIQLO x Ya Kun keychain. It’s a small token, but one that carries sentimental value—an accessory that subtly pays homage to a beloved breakfast brand, and one that’s bound to spark conversation every time it swings from a bag or set of keys.

The keychain is available while stocks last, so if you’re thinking of refreshing your wardrobe or stocking up on some UT favourites, now’s the perfect moment to do it.

2. Exclusive Ya Kun Kaya Toast Pen

For those who choose to bring home a piece from the UNIQLO x Ya Kun Kaya Toast UTme! T-shirt collection, there’s another limited freebie waiting in the wings—a Ya Kun Kaya Toast-themed pen.

But there’s a catch: this exclusive gift is only available at three UNIQLO locations—Orchard Central Global Flagship, Jewel Changi Airport, and VivoCity. So, if you’re keen to grab this collector’s item, you’ll want to make your way to one of these selected stores sooner rather than later.

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Why You Shouldn’t Miss This

Let’s face it—National Day promotions often come and go, but this one truly stands out for several reasons:

1. A Rare Cultural Collaboration

This isn’t just a campaign slapped together with a logo or two. The effort behind this collaboration reflects thoughtful storytelling, pairing a respected artist’s interpretation of Singaporean life with a global fashion brand’s platform. It’s the kind of collection that appeals not just to fashion fans but also to lovers of local culture and nostalgia.

2. Perfect for Gifting (or Self-Gifting)

If you’ve got overseas friends, family members, or even colleagues who appreciate something uniquely Singaporean, these shirts and their accompanying collectibles make perfect souvenirs. They’re practical, stylish, and deeply rooted in local heritage—what more could you ask for?

3. Adds Value to Everyday Shopping

UNIQLO’s basics are already popular for their comfort and quality, and now shoppers have a chance to get even more for their spend. Whether it’s a seasonal refresh, back-to-school shopping, or simply replacing wardrobe staples, this is an excellent time to do it.

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How to Make the Most of the Promotion

Here’s a quick tip for shoppers: plan your purchases carefully to hit the $100 minimum spend and redeem the keychain. Better still, visit one of the selected outlets and add a UTme! T-shirt to the basket to also unlock the Ya Kun pen. It’s the perfect one-two combo.

And yes, the promotion is available both in-store and online, so if crowds aren’t your thing, or you’re short on time, you can still take advantage of the keychain redemption by ordering via the UNIQLO Singapore website.

To learn more and keep up with the campaign, refer directly to the source:
UNIQLO x Ya Kun National Day Promotion Facebook Post

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Something for Everyone

Whether you’re a regular UNIQLO shopper or just someone who enjoys a good heritage throwback, this collaboration delivers on both fronts. It’s tasteful, timely, and tailored to the local audience in a way that feels authentic. There’s something undeniably heartwarming about seeing everyday Singaporean life being celebrated in this way.

And for families, this could be a fun way to get the kids interested in local art and storytelling. The illustrations are vibrant and playful, making them appealing across age groups. You might even find yourself starting conversations about childhood memories over breakfast, just by wearing one of these shirts.

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Final Thoughts

While National Day often sees a flurry of marketing campaigns, it’s rare to find one that genuinely feels meaningful. UNIQLO’s partnership with Ya Kun Kaya Toast and Xin Li isn’t just about branding—it’s about bringing together threads of everyday Singaporean life into a format that’s wearable, giftable, and worth collecting.

So, whether you’re headed down Orchard Road or scrolling through your online cart, be sure to check out this campaign and treat yourself—or someone else—to a slice of Singapore in cotton form. And don’t wait too long; like a good kaya toast, these pieces are likely to be snapped up quickly.

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Promotional/Event Details:
Date: 1–10 August 2025
Time: During mall/store operating hours and online purchase hours
Venue:

• All UNIQLO Singapore stores (for the UTme! Collection and keychain with $100 spend)

• Selected Stores Only for Exclusive Pen Giveaway:

  • UNIQLO Orchard Central Global Flagship

  • UNIQLO Jewel Changi Airport

  • UNIQLO VivoCity