If there’s one thing Singaporeans love, it’s discovering an affordable indulgence—and few treats satisfy like a warm, freshly baked pretzel from Auntie Anne’s. This July, in honour of Singapore’s 60th birthday, Auntie Anne’s Singapore is rolling out a deliciously interactive and rewarding promotion that blends fun and flavour in one unforgettable campaign.
Running from now till 31 July 2025, Auntie Anne’s has partnered with the SimplyGo app to offer a playful yet highly rewarding digital experience. It’s called the Pretzel Catch Game, and it brings more than just entertainment. Participants stand a chance to win what may be one of the most enticing prizes of the season—a full year’s worth of pretzels.
Sixty lucky winners will receive the Golden Pretzel Prize, which means they get to enjoy free pretzels from Auntie Anne’s for an entire year. Just imagine walking past one of their outlets knowing you could bite into that chewy, golden twist without paying a cent. That alone is a compelling reason to jump in.
But even if you don’t walk away with the grand prize, Auntie Anne’s has generously added a selection of special deals for everyone to enjoy. These offers are available to all patrons at their outlets, with no strings attached—perfect for families, students, or anyone looking to treat themselves to something sweet or savoury on the go.
So what exactly is in store this SG60 season?
Let’s start with the Pretzel Catch Game on the SimplyGo app. It’s a straightforward tap-and-catch activity that’s easy enough for all ages to enjoy. Whether someone’s commuting on the MRT or lounging at home, the game is a light-hearted diversion with very real rewards. It’s designed to be simple, accessible, and of course, deeply satisfying if they win.
The app-based game adds an engaging digital twist to this promotion—one that taps into the nostalgia of classic arcade-style catch games, but with the bonus of real-life treats at the end. This makes it a great family activity too. Parents can share the fun with their kids, grandparents can give it a go, and everyone gets to enjoy the anticipation of catching that winning pretzel.
Now onto the promotional offers. Regardless of whether someone wins the Golden Pretzel, they can still enjoy these irresistible in-store deals available until 31 July 2025:
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$0.60 off Cinnamon Sugar Pretzel – a nod to the SG60 celebration, this sweet classic becomes even more tempting at a discounted price.
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$6 for 2 Original Pretzels – perfect for sharing with a friend or loved one, this bundle makes it affordable to double the joy.
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Free Caramel Dip with any pretzel purchase – that warm, buttery pretzel just got an upgrade, thanks to this rich, golden caramel addition.
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1-for-1 Hazelnut Rocher Pretzel – probably the highlight of the entire offer, this indulgent flavour has won hearts for its nutty, chocolatey delight. Getting two for the price of one is an offer difficult to pass up.
From a practical standpoint, this promotion is a smart opportunity to enjoy premium snacks without paying premium prices. Auntie Anne’s is known for using quality ingredients and baking everything fresh on-site. These aren’t mass-produced snacks—they’re hand-rolled, perfectly baked, and generously flavoured. That makes these deals not only value for money but a chance to enjoy indulgence without compromise.
It’s also a timely event that blends two meaningful aspects: celebration and community. SG60 is a significant national milestone, and campaigns like this one help to reinforce the idea of collective enjoyment. Food, after all, brings people together. And nothing brings a smile to one’s face quite like a warm pretzel, whether it’s salty, sweet, or decadently dipped in caramel.
For those who haven’t tried the Hazelnut Rocher flavour, this might be the perfect chance. It combines the nutty richness of hazelnuts with chocolatey overtones in a way that’s satisfying but not overly sweet. When balanced with the familiar chewy dough of the pretzel, it becomes something truly special. Getting two for the price of one means it’s easy to treat a friend, or just indulge a little more.
The free Caramel Dip is also a hidden gem. Often overlooked, the dip adds an extra layer of indulgence that transforms an ordinary snack into something more dessert-like. It’s the kind of simple addition that makes all the difference.
The $6 deal for 2 Original Pretzels deserves its own moment too. These are the foundational favourites—lightly salted, buttery, and oh-so-addictive. For couples, classmates, or just a duo of hungry shoppers, it’s a dependable option that always delivers on taste.
Beyond the snacks, there’s something fun about participating in a digital campaign that gives users a little thrill. The game format not only keeps people entertained, but it also rewards their attention and interaction. In a world filled with endless scrolls and idle tapping, why not play a game that might actually score them a year of free food?
The whole setup encourages repeat visits. With such good value, there’s every reason to return multiple times before the promotion ends. Auntie Anne’s has cleverly designed the promotion to reward loyalty in every form—from gameplay to purchases—and that’s a win-win for everyone involved.
To join the fun, participants simply need to download or open the SimplyGo app, look for the Pretzel Catch Game, and start tapping away. The interface is user-friendly and doesn’t require any long sign-up processes, making it accessible for even the least tech-savvy users. Once they’ve had a go, it’s just a matter of keeping their fingers crossed and hoping for the best.
But regardless of the game outcome, stopping by an Auntie Anne’s outlet for one (or more) of these limited-time offers is certainly worth the trip. Whether someone’s on their lunch break, heading home from school, or simply craving something delicious, there’s never been a better time to pop by.
This SG60 season, Auntie Anne’s has successfully taken something simple—pretzels—and turned it into a nationwide celebration. They’ve merged digital fun, attractive offers, and community spirit into one neat package. And while the game may end on 31 July, the memories (and hopefully, those golden pretzels) will last far beyond.
So, if anyone’s looking for a way to celebrate SG60 that doesn’t involve crowded malls or expensive outings, this might just be it. A bite of tradition, a sprinkle of innovation, and a dash of good fortune—it’s everything a good promotion should be.
Promotional/Event Details:
Date: Now till 31 July 2025
Time: All-day promotion during operating hours
Venue: All Auntie Anne’s outlets across Singapore
Source: https://www.facebook.com/story.php?
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